That salesman me to buy his MP4, but it doesn’t work well now. A. advised B. persuaded C. preferred D. expected 题目和参考答案——青夏教育精英家教网—

For hundreds of years, artists have used cartoons to criticize bad rulers or landowners. As early as the 19th century, people produced and read books of drawings. In many ways, they were similar to modern comics（漫画）. They contained stories of naughty children and playful animals. The owl and the elephant were usually wise animals, ready to give advice. The lion and tiger were brave. The fox and wolf were cunning, greedy and dangerous.

A century ago, an American newspaper published the first-color comic strip. It was so popular that sales of the newspaper, Morning Journal, increased quickly. Since then, newspapers throughout the world have included comic strips.

In modern time, comics are popular in China, Japan, the USA and almost everywhere. Not even video games or CD-ROMs have reduced their popularity. Names such as Snoopy, Woodstock and Garfield are well known in dozens of countries. The Peanuts comic strip appears in over 2,000 newspapers and in more than 25 languages.

Perhaps one day, you may like to create your own comic strip and become a millionaire. First, you must think of a good plot. It should be funny, exciting or interesting in some way. It should have plenty of action. Moreover, the language must be realistic and simple. The words should suit the characters in your story.

Furthermore, the characters in your story must be clear to readers. They should be obviously good or bad. In many comic strips—especially those showing crime of adventure—there should also be a hero or heroine. This will attract the reader to keep on reading the story.

1. Which of the following is NOT the name of a cartoon character?

A. Snoopy B. Garfield C. Peanuts D. Woodstock

2. We can know from the first paraphaph that rulers ________.

A. asked the artists to draw cartoons B. probably did not like cartoons about them.

C. often drew cartoons many years ago. D. used cartoons to give people advice.

3. According to the passage, what makes a popular and successful comic strip?

A. Good plot B. suitable language C. clear characters D. All of above

4. The underlined word “plot” is similar in meaning to ______.

A. places B. stories C. events D. characters

We can see how the product life cycle works by looking at the introduction of instant（速溶） coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance（introduction stage）.At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced（stage of rapid growth）. After a while, people became attached to one brand and sales leveled off（stage of maturity）. Sales went into a slight decrease when freeze-dried coffees were introduced（stage of decline）.

The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not drop. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the soldiers？

Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.

Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to regain world markets. Note, also, how auto manufacturers once changed styles eagerly from year to year to keep demand from falling.

The first paragraph tells us that a new product is ________.

A．not easily accepted by the public

B．often of poorer quality compared with old ones

C．often more expensive than old ones

D．usually introduced to satisfy different tastes

Marketers need to know which of the four stages a product is in so as to________.

A．promote its production

B．work out marketing plans

C．speed up its life cycle

D．increase its popularity

The author mentions the example of "backpacks" （Para.2） to show the importance of________.

A．pleasing the young as well as the old

B．increasing usage among students

C．exploring new market sections

D．finding creative product designers

In order to attract more consumers, U.S. auto makers are ________.

A．modernizing product style

B．increasing product features

C．developing products of better quality

D．re-positioning their product in the market

We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as much as "regular" coffee and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity and many brands were introduced (stage of rapid growth). After a while people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were introduced (stage of decline).
　　The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Do you know, for example, that the backpacks that so many students carry today were originally designed for the military?
　　Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
　　Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture（夺回） world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
46. According to the passage, when people grow accustomed to one particular brand of a product, its            sales will ______.
A. decrease gradually                                 B. become unstable
C. improve enormously                            D. remain at the same level
47. The first paragraph tells us that a new product is _____ .
　A. usually introduced to satisfy different tastes
　B. often more expensive than old ones
　C. often inferior to old ones at first
　D. not easily accepted by the public
48. Marketers need to know which of the four stages a product is in so as to _____ .
　A. work out marketing policies                   B. promote its production
　 C. increase its popularity                                      D. speed up its life cycle
49. The author mentions the example of "backpacks"(Line 4, Para.2 ) to show the importance of             _______ .
　 A. increasing usage among students       B. pleasing the young as well as the old
　 C. exploring new market sections             D. serving both military and civil needs
50. In order to recover their share of the world market, U.S. auto makers are _______ .
　 A. improving product feature                     B. making their products better
C. modernizing product style                    D. increasing product quantity

We can see how the product life cycle works by looking at the introduction of instant（速溶） coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance（introduction stage）.At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced（stage of rapid growth）. After a while, people became attached to one brand and sales leveled off（stage of maturity）. Sales went into a slight decrease when freeze-dried coffees were introduced（stage of decline）.

The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not drop. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the soldiers？

Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.

Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to regain world markets. Note, also, how auto manufacturers once changed styles eagerly from year to year to keep demand from falling.

1.The first paragraph tells us that a new product is ________.

A．not easily accepted by the public

B．often of poorer quality compared with old ones

C．often more expensive than old ones

D．usually introduced to satisfy different tastes

2.Marketers need to know which of the four stages a product is in so as to________.

A．promote its production

B．work out marketing plans

C．speed up its life cycle

D．increase its popularity

3.The author mentions the example of "backpacks" （Para.2） to show the importance of________.

A．pleasing the young as well as the old

B．increasing usage among students

C．exploring new market sections

D．finding creative product designers

4.In order to attract more consumers, U.S. auto makers are ________.

A．modernizing product style

B．increasing product features

C．developing products of better quality

D．re-positioning their product in the market

Sitting across from his teacher, Edgar Martinez repeated the word he couldn't quite pronounce: "situation"．The teacher, LisaMojsin, hired to help Martinez reduce his accent, said the word slowly; "Sit-chew-a-shun．" "I wish he had taught me this 20 years ago．" said Martinez, 37, who comes from Mexico and lives in Los Angeles．In private tutoring classes throughout the nation, immigrants are focused on sounding more American．

Accent reduction classes have been around for years, but experts say．"As our workforce becomes more and more global, these classes are becoming more and more popular．" Private tutors said they answer calls almost daily from students, when just a few years ago the phones rang only occasionally．Author Amy Gillett said that sales of her book and CD set, "Speak English Like an American", have increased three times in the last few years．Judy Ravin, President of the Accent Reduction Institute, said she has hundreds of students who follow her program, "Lose Your Accent in 28 Days"．

Though there is a general tolerance for diversity, experts said, reality has made some immigrants who sound different feel unwelcome．If someone speaks with an accent associated with an Asian language, they may work as engineers or computer scientists．If someone speaks with certain Spanish accents, people may think they are recent immigrants working in landscaping or the hospitality industry （招待性行业）．A French accent gives images of romance．An Australian accent brings to mind adventure and fun．

Accent reduction students said they are aware of how they sound and whether their accents limit their job opportunities or spoil their social lives．Jennie Lo, aged 43, said her accent has been an embarrassment．Sometimes people couldn't even understand her when she said her name．While in college in Oklahoma, Lo said she didn't make many friends, tearing that no one could make out her words．Lo is now taking accent reduction classes and hopes to apply for a manager position at work．"I just want to feel good about myself," she said．"If I really work hard, if I practice every day, I can't be perfect．But I can be better．"

1.In the whole passage, the first paragraph serves as a（n） _____．

A．introduction B．comment

C．explanation D．background

2.What does the author want to express in the second paragraph?

A．The effect that popular accent reduction classes have．

B．The fact that accent reduction classes become popular．

C．The steps how accent reduction classes become popular．

D．The reasons why accent reduction classes become popular．

3.If someone speaks with certain Asian accents, people may think _____．

A．they are romantic B．they are hospitality workers

C．they are computer scientists D．they love adventure and fun

4.What is Jennie Lo's attitude towards her taking accent reduction classes?

A．Confident． B．Helpless．

C．Proud． D．Anxious．

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