题目内容
11.![](http://thumb.zyjl.cn/pic3/quiz/images/201604/243/1343a9f4.png)
A cartoon man dressed in old time pilot clothing greets visitors to Admongo."Call me Haiz",he says upon arrival in a rocket ship that opens up with a crazy world inside it.Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities.Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things:To identify the advertiser.To know what the advertiser is really saying.And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game.They create their own game character.They can choose different skin colors,hair styles,eye and mouth shapes.Then they begin a trip through ad-land,where there are ads on buses and billboards.The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home,to the advertising studio and everywhere else ads can be found.It is a complete exploration of the world of marketing.
One such area is food marketing.The Federal Trade Commission(FTC) says it is a big business.The FTC estimates that food,drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons.They buy products.They influence parents and caregivers to buy.And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value.First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
41.What is the best title of the text?B
A.The guide of Admongo
B.An aducation website for children
C.A popular online video game
D.A website aimed at children
42.Why did the government start the website?C
A.To attract the biggest market of buyers.
B.To sell the products of its company.
C.To help children know about advertising.
D.To advertise the video game for children.
43.What can players do in the website game?A
A.Choose hair styles for their character.
B.Travel to a supermarket.
C.Eat in a fast-food restaurant.
D.Play video games during the trip.
44.Children are important for advertising because they areB.
A.important for the society
B.the most potential buyers
C.easily influenced by ads
D.easily affected by poor products
45.According to Michelle Obama,lots of food advertised for children areD.
A.healthy B.of high nutrition
C.yummy D.of low quality.
分析 本文讲述的是给孩子准备的教育网站.
解答 41.B主旨题:从第一段的句子:It claims to provide visitors with an"aducation"through games and other entertainment.可知这篇文章讲的是给孩子准备的教育网站.选B.
42.C细节题:从第一段的句子:to help children think critically about the advertising aimed at them.可知目的是让孩子了解广告.选C
43.A细节题:从第五段的句子:They can choose different skin colors,hair styles,eye and mouth shapes.可知选A
44.B细节题:从倒数第二段的句子:And they are the future adult buyers of the products.可知孩子是潜在的顾客.选B
45.D推理题:从最后一段的句子:First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.可知第一夫人希望可以给孩子高质量的食物,也就是说食物的质量太差了.选 D
点评 本文讲述了的是给孩子准备的教育网站的一个故事,题目涉及多道细节理解题,做题时结合原文和题目有针对性的找出相关语句进行仔细分析,结合选项选出正确答案.推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案,切忌胡乱猜测,一定要做到有理有据.
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