题目内容
neighbors, the French, the Belgians and the Dutch. It is claimed that living on an island separated from the rest
of Europe has much to do with it. Whatever the reasons are, it may be fairly stated that the Englishman has
developed many attitudes and habits which distinguish him from other nationalities.
Broadly speaking, the Englishman is a quiet, shy, reserved person who is fully relaxed only among people
he knows well. In the presence of strangers or foreigners he often seems restrained, even embarrassed. You
have only to witness a city train any morning or evening to see the truth of this. Serious-looking businessmen
and women sit reading their newspapers or having a light sleep in a corner, and no one speaks. In fact, to do
so would seem most unusual. An Englishman, pretending to be giving advice to overseas visitors, once
suggested, "On entering a railway carriage, shake hands with all the passengers." Needless to say, he was not
being serious. There is an unwritten but clearly understood code of behavior which, if broken, makes the
person immediately suspected.
In many parts of the world it is quite normal to show openly extremes of enthusiasm, emotion, excitement,
etc., often accompanied by appropriate gesture. The Englishman is somewhat different. Of course, an
Englishman feels no less deeply than anyone of a different nationality, but he tends to display his feelings far
less. This is reflected in his use of language. Imagine a man commenting on the great beauty of a young girl.
A more emotional man might de- scribe her state "Oh, she is a goddess", whereas an Englishman might just
say "Oh, she's all right." An Englishman who has seen a highly successful and enjoyable film recommends it
to a friend by commenting, "It's not bad you know", or on seeing some very unusual scenery he might convey
(表达) his pleasure by saying," Nice, yes, very nice." The overseas visitor must not be disappointed by this
apparent lack of interest and involvement. Instead, he must realize that "all right," "not bad," and "nice," very
often have the sense of "first-class," "excellent," "beautiful". This unique style of language use is particularly
common in England, and is known as restrained statement.
B. attitudes
C. character
D. all of the above
B. polite and friendly
C. nervous and quiet
D. silent and kind
B. behave just like the English do
C. say nothing about yourself
D. shake hands with everyone you meet
B. correct
C. quite right
D. wonderful
B. has less emotion than people of other nationalities
C. finds it easy to express his emotion
D. likes to have a joke with strangers
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Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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