题目内容
all of the history, who have changed the lives of other men as much as the inventor of the first useful
electric light. But Edison could never be happy only because someone said he was a genius." There is no
such thing as genius," Edison said. He said that what people called genius was mostly hard work.
But Edison was a dreamer as well as a worker. From his earliest days as a child he wondered about
the secrets of nature. Nature, he often said, is full of secrets. He tried to understand them; then, he tried
to learn what could usefully be done with them.
Edison enjoyed thinking. He knew that most people will do almost anything instead of the difficult
work of thinking, especially if they do not think very often. But he knew, too, that thinking can give men
enjoyment and pleasure.
Edison could not understand how anyone could be uninterested in life. As he loved to think, he also
loved to work. On the day he became 75 years old, someone asked him what ideas he had about life.
"Work," he answered. "Discovering the secrets of nature and using them to make men happier." He said
he had enough inventions in his mind to give him another 100 years of work.
B. Many other people have changed Edison's life.
C. Edison has changed the life of many other people.
D. Few men in history can change other people's life.
B. genius plays the most important part in one's success
C. hard work could do better than genius
D. genius could do better than hard work
B. interested in discovering the secrets of nature
C. interested in changing people's ideas
D. uninterested in making people happier by discovering the secrets of nature
B. Edison made 100 inventions in his life
C. Edison was able to live and work for 100 years
D. People of his time were ready to give Edison another 100 years' work
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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