题目内容
【题目】根据短文理解,选择正确答案。
The latest Chinese “god song”(an Internet term to describe pop songs that spread virally through the Internet(像病毒一样传播开来) is still making debates(争论) between those who view it as a milestone for Chinese pop music going global and those who regard it as a bad image of China.
Last week, Little Apple, written and performed by the Chopsticks Brothers, won the AMA International Song Award and the duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award.
But while fans of these singers are thinking highly of the awards(奖) and the performance by the Chopsticks Brothers at the AMA celebration, there are others who are less excited. They have questioned the value of the awards and what effect it will have on Chinese culture's “going abroad”, saying it may leave foreign audiences with a poor impression(印象) of Chinese pop music, and even Chinese culture.
The Little Apple phenomenon, both home and abroad, can be more easily understood and judged if we look at it from a business view rather than a cultural view. The professional promoters behind the duo have developed a clear strategy(策略) to promote the duo and their works, not just this particular song. Little Apple was originally released(发行) to promote the duo's film Old Boys: The Way of the Dragon.
From the very beginning a marketing strategy was used to promote(提升) the song, which immediately went viral on the Internet due to its repetitive rhythm(重复的韵律),easy-to-remember lyrics(歌词), simple and funny dance and, most importantly, grass roots (草根) nature. The video accumulated(积攒) more than 1 billion bits on China's major video websites.
Although the song was generally disliked by music professionals who criticized(批评) it as “musical junk food”, Little Apple's popularity nationally paved the way(为…铺平道路) for promoting the duo internationally.
(1)The writer's attitude to the song of Little Apple is ________.
A.opposed(相反的)
B.negative(消极的)
C.objective(客观的)
D.critical
(2)What do the underlined words “the duo” refer to?
A.Little Apple
B.Chopsticks Brother
C.Zhang Jie
D.American singers
(3)We can learn from the passage that ________.
A.Little Apple's popularity is also a success of marketing strategy
B.Little Apple is generally thought nothing by the AMA
C.Little Apple is really popular with all people in China
D.Little Apple was originally released as a pop play on the Internet
【答案】
(1)C
(2)B
(3)A
【解析】本文是篇夹叙夹议文,主要讲述了不同的人对中国神曲《小苹果》的不同看法。
(1)C 推理判断题。根据全文内容可知,作者是以客观的态度来看待这件事情的,只是客观地陈述了不同人包括音乐专家和乐迷对《小苹果》的不同看法。故选C。
(2)B 词义猜测题。根据第二段第一句"Last week, Little Apple, written and performed by the Chopsticks Brothers, won the AMA International Song Award and the duo performed the song at the..."可知,the duo“二人组合”指上文的the Chopsticks Brothers,故选B。
(3)A 细节推理题。根据倒数第二段“From the very beginning a viral marketing strategy was used to promote the song”可知,小苹果的流行也是市场销售的一种策略。故选A。