题目内容
Many drivers say the large digital billboards flashing ads every few seconds along Bay Area freeways are just too bright and too distracting. And they may be right.
A Swedish study published in the journal Traffic Injury Prevention concludes that digital billboards hold the gazes of drivers longer than two seconds. Previous studies have shown that anything that takes a driver’s eyes off the road for that length of time increases the risks of a crash. “This study proves what is common sense when it comes to digital billboards,” says Mary Tracy, president of Scenic America, a national nonprofit group that seeks to limit billboards. “Bright, constantly changing signs on the sides of roads are meant to attract and keep the attention of drivers, and this study confirms that this is exactly what they do.”
The Federal Highway Administration allowed digital signs for the first time in 2007 after concluding they did not pose a significant danger. But a follow-up report is pending (待定的) and could be released this year. California has no law banning the billboards, and is one of 39 states that allows them. “We would need to review more research, so it’s too early to call for a ban,” says Jonathan Adkins, executive director of the Governors Highway Safety Association. “There is a role for digital messaging, such as conveying urgent information and other safety messages.”
There are more than 1,800 digital billboards nationwide, more than double the number five years ago. While no data indicate an increase in accidents due to the Bay Area signs, many drivers are opposed to them.
“Monstrosities” is what Merlin Dorfman of San Jose calls them, while insurance agent David Whitlock says he has found them a major distraction. “They’re much too bright at night,” he says. “When the advertisement switches from a bright color to a darker one, your eyes cannot adjust fast enough, and you end up losing sight of the roadway.”
Officials with sign companies could not be reached for comment, but Bryan Parker, an executive vice president for Clear Channel Outdoor, told USA Today last year that “there’s no doubt in my mind that they are not a driving distraction.”
- 1.
Which of the following is TRUE?
- A.The brightness of digital billboards is harmful to people’s eyes
- B.The Federal Highway Administration banned digital signs in 2013
- C.There is evidence indicating an increase in accidents duo to digital billboards
- D.Digital billboards are used to convey messages
- A.
- 2.
What do we learn from the text?
- A.Scenic America is an organization that is in favor of digital billboards
- B.Drivers in the Bay Area are against the digital billboards
- C.California has banned digital billboards
- D.There were about 1,800 digital billboards nationwide five years ago
- A.
- 3.
What is Bryan Parker’s attitude towards digital billboards?
- A.Supportive
- B.Indifferent
- C.Opposed
- D.Uncertain
- A.
- 4.
What is the main idea of the text?
- A.Studies have shown digital billboards pose a danger to drivers
- B.People’s eyes cannot adjust fast enough to the brightness of digital billboards
- C.A study says flashing digital billboards are too distracting
- D.Experts doubt it is necessary to limit digital billboards
- A.
- 5.
We are most likely to find the text in the ________ section of a magazine
- A.international culture
- B.traffic and safety
- C.fashion and travel
- D.personal health
- A.
试题分析:文章讲述了户外广告牌会吸引司机的注意力,影响司机的视觉增加交通事故的几率,针对这种情况出现了不同的反映,既有支持的也有反对的。
1.D细节判断题。There is a role for digital messaging, such as conveying urgent information and other safety messages.本句的意思为: 承担着传送这些数字信息的角色,比如发布紧急信息和其它的安全信息。从此句判断答案D是正确的。
2.B细节理解题。Many drivers say the large digital billboards flashing ads every few seconds along Bay Area freeways are just too bright and too distracting.句意为:许多司机说,在旧金山弯竖立的这些每几秒钟就闪现一次广告的数字广告牌太亮太分散注意力。由此可以判断B正确。
3.A细节推理题。Bryan Parker, an executive vice president for Clear Channel Outdoor, told USA Today last year that “there’s no doubt in my mind that they are not a driving distraction.”句意为: Bryan Parker, an executive vice president for Clear Channel Outdoor去年告诉今日美国(一种英文读物)说:“我看来这是毫无疑问的,它们没有引起驾驶员注意力分散。”由此可知他对户外广告牌是支持的。
4.C主题理解题。文章第一自然段概括了本文的中心,是围绕户外的广告牌太亮而分散了司机的注意力展开,下文是对这一观点的阐述。故答案应为C。
5.B 综合理解题。文章讲述的是户外广告牌对交通安全的影响,故答案B(交通与安全)是正确的。A选项是国际文化;C选项是时尚与旅行;D选项是个人健康。
考点:社会现象类文章的阅读理解。
With alarming regularity, we read about oil tankers having accidents near land and the terrible consequences of the oil spills(泄露) on people, nature, and the environment.
Millions of dollars have been used in developing special chemicals to help dismiss the spills and to clean up the animals, beaches, and land spoiled by the oil.Unfortunately, when many of these chemicals are used, more damage is caused to the environment, especially to lives in the sea.
Of all of today’s environmental disasters, an oil spill may actually be one of the least serious.Although oil is poisonous, it is a natural material.In the end, it breaks down naturally.There are, of course, long-term effects, but it is usually more serious in the short term.
Nature by itself works better than chemical materials, but when there is a spill we demand that governments act immediately with as much hi-tech knowledge as possible.In 1967 the tanker Torrey Canyon sank off the Sicily Isles near the coast of England and spilled 120,000 tones of oil into the ocean.If you go there today, you will find it hard to see any sign that it ever happened.
Governments seem to accept the risk of transporting millions of tons of oil by ship every day so that we can fill up our cars and drive around and cause even more environmental damage.Interestingly, the biggest companies in the world produce cars, and the next biggest supply the gasoline to make them run!
We should be thinking more about reducing our dependency on oil.Governments should be encouraging research into new technologies, such as cars run by solar power(太阳能), electricity, hydrogen, and so on.Much of this research has, in the past, been held back by the oil, gas, and coal.
If the world’s millions of cars were 10% more efficient(高效的)— and the industry could easily produce cars at least twice as efficient — we would need many fewer tankers crossing the oceans each year.If this happened, the risks of oil spills would be reduced, and the air we breathe would be cleaner and fresher, too.
1.What is the passage mainly talking about?
A.Oil tanker accidents. |
B.Oil spills pollution. |
C.What oil pollution is. |
D.How to reduce oil pollution. |
2.How does the author support the idea that oil spills are not as serious as people believe?
A.By giving a description. |
B.By making an argument. |
C.By giving an example. |
D.By drawing a diagram. |
3.What does the underlined word “risk” in Paragraph 5 refer to?
A.Transportation depending more on oil. |
B.Poisonous oil breaking down naturally. |
C.Millions of tons of oil spilling into the sea. |
D.More environmental damage being caused. |
4.Which suggestion is made for reducing oil tank accidents according to the passage?
A.We should develop new technologies to cut oil use |
B.Tankers should not be allowed to sail near the coastlines. |
C.We should build safer oil tankers in the near future. |
D.Countries should build more oil pipelines under the sea. |