题目内容
Ted Turner, achieved high goals and great success by the time he was 43. Best known for his CNN, Ted Turner launched a second nationwide all-news network, Headline News, purchased the Atlanta Braves baseball team, and became the world's best yachtsman at the America's Cup in 1977. In 1982 Ted Turner was named by Forbes one of the 400 richest people in the US. He was named Time magazine's "Man of the Year" in 1992. How did Ted Turner accomplish all of this at such a young age?
Ted Turner's father, Ed, was a self-made millionaire who demanded that his only son try to achieve similar success. He instilled in the boy a strong belief that hard work was good. Besides reading a new book every two days, Ted Turner was also charged rent at home during summer vacations from boarding school. Ed Turner was a strong influence in his son's life.
As a child, Ted Turner lived a very lonely life, often separated from his family. He was enrolled in a military academy in the fifth grade and eventually went to Brown University. He attended college off and on, became involved in sailboat racing, and became a member of the U.S. Coast Guard. In his early twenties, Ted Turner became general manager of one of his father's branch offices in Georgia.
Two years later after his father’s suicide, Ted Turner took over the company. He soon discovered that he was more skilled than his father in managing the business. During the next twenty years, Ted Turner worked hard to accumulate enough power and money to fulfill his father's dream.
Reflecting on his father's death, however, Ted Turner realized that it was dangerous to put too much emphasis on material possessions. He decided to use his hard-earned influence to serve the public. Concerned about the environment, Ted Turner established the Better World Society in 1985. The purpose of this organization was to produce documentaries to educate people about pollution, hunger, and the danger of building weapons of mass destruction. In 1986 Turner began sponsoring the Goodwill Games to promote world peace. The Turner Tomorrow Awards were created to encourage writers and thinkers to focus their attention on solving world problems. The Turner Family Foundation was established in 1992.
What is CNN according to the passage?
A. It’s a broadcast-news company. B. It’s a basketball team agency.
C. It’s a charity organization. D. It’s a publishing house.
What is the main idea of Paragraph 1?
A. The creation of CNN encouraged broadcasters to be more successful.
B. Towering goals and hard work led to fame and prosperity.
C. Ted Turner was expert at sailboat racing and playing basketball.
D. Ted Turner became very successful at an early age.
As a student in a military academy, Turner ______.
A. wasn’t as lonely as he looked because his many friends at school.
B. missed his family very much despite having friends at school.
C. served as a member of the US Coast Guard for a while.
D. showed little interest in studying but other affairs.
The author seems to believe that Ted Turner is ______.
A. slow moving B. incompetent C. goal-oriented D. modest
Which of the following best describes an important change in Ted Turner’s life?
A. He became more determined and was feared by this workmates.
B. He developed respect and admiration for his employees.
C. H e revised his view of the world and his responsibility in it.
D. He demanded the same level of success as he father.
【小题1】A【小题1】D【小题1】B【小题1】C【小题1】C
解析:
略
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小题1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小题2】What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991. |
B.Other countries have increased their efforts in public relations. |
C.On the global scale, cultural differences have significantly shrunk. |
D.The British companies are becoming especially sophisticated and creative in public relations. |
A.an American | B.a Briton | C.Ted Turner | D.an Asian |
A.strict in thinking | B.like people from rural areas |
C.limited in outlook | D.interested in geographical knowledge |