题目内容
choice:We can either bury our heads in the sand and spend the rest of our lives wishing Shakespeare were
alive and well. Or we can embrace (拥抱) the new English,enter into the spirit of the Internet age called
Weblish.
"You can't keep away from it, for the simple reason that whenever a new variety of language comes
along,it inevitably (不可避免地) influence the language as a whole." Says Dr David Crystal, honorary
professor of linguistics (语言学家) at the University of Wales in Bangor, whose book "Language and the
Internet" has just been published.
The trouble with keeping up with the new English is not so much that there are so many new words
but that the old words no longer mean what we thought they did. In the past, if someone said they did
not have Windows,you would have to suppose they lived in a cave. These days, it is probably because
they use a Mac (which is a computer, not a rain coat). Spam is as disliked as it ever was, but whereas
it once meant an unappetizing (引不起食欲的) canned meat. It now stands for unwanted "junk" email.
Spellings are changing, too. Not only is text-messaging playing "hvc with vrbs" (havoc (混乱) with
verbs), but the conventions (常规) of email communication place little emphasis on "perfect speaking".
Weblish loves to see nouns happily become verbs ("please bookmark this site"), and verbs become
nouns ("Send me the download"). Verbs and prepositions are regularly thrown together to become new
nouns or adjectives(dial-up, logon, print-on, pull-down, upload), while others are created from simply
pairing nouns: cyberspace, emit Internet, hyperlink, metatag, netspeak.
B. Newly invented English Words
C. Keep Up with the Latest Weblish
D. Keep Up with the Latest Development in
B. weblish causes fear among people
C. some people wish Shakespeare were still alive
D. people may have different opinions towards weblish
B. old words take on new meanings
C. the technology is changing too fast
D. weblish words are full of spelling mistakes
B. weblish will destroy the English language
C. people should know something about weblish
D. weblish can cause misunderstandings among people
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Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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