题目内容
They couldn’t, ________ they would, get out of trouble by themselves.
A. if B. when C. even if D. as if
Thomas Alva Edison was awarded more patents on inventions than any other American. When he died in 1931, Americans wondered how they could best show their respect for him. One suggestion was that the nation observe a minute or two of total blackout. All electric power would be shut off in homes, streets, and factories. Perhaps this suggested plan made Americans realize fully what Edison and his inventions mean to them. Electric power was too important to the country. Shutting it off for even a short time would have led to complete confusion. A blackout was impossible.
On the day of Edison's funeral, many people silently dimmed their lights. In this way they honored the man who had done more than anyone else to put the great force of electricity at his countrymen's fingertips.
【小题1】This selection says that Thomas Edison ________.
| A．was the only important American inventor |
| B．received the first American patent |
| C．received more patents than any other American |
| D．was the first American inventor |
| A．he made the first electric light |
| B．electric power was 100 years |
| C．the country realized electricity's importance |
| D．he died in 1931 |
| A．turn off the lights in factories and schools |
| B．observe a few minutes of total silence |
| C．dim all electric lights |
| D．shut off all electricity for a short time |
Copywriting is the art of sending a message in writing, especially in advertisements, for the purpose(目的) of persuading someone to do something. This is especially true when writing descriptive(描述性的) copy. Why? Because customers’（顾客） senses don’t work on paper. They only work in person. That’s why copywriters have to create a sensory experience for their customers through their words.
When copywriters create descriptions, they often leave a lot to be desired. There is no interaction(互动) or experience. Descriptions should be descriptive. Successful descriptions should fill the gap of what customers would see, hear, smell, taste or feel as if they were standing before the product. Successful descriptions should also draw customers’ attention and create an actual event as if they could be right there.
Do you make cinnamon rolls(肉桂卷)？You wouldn’t want to describe them simply as “delicious” or “smell great”. Instead, you’d want to bring your customers to the experience of enjoying them. Some
thing like this will work better: Completely NOT your grandma’s cinnamon rolls! Freshly bake them right in your own oven. As the strong pleasant smell of these excellent rolls begins to float in the air, your nose will start to feel excited and you’ll immediately know they are worth the wait.
When writing descriptive copy, choose the senses that are most proper and focus on them. If describing food, certainly you’ll think about not only what you’re tasting, but also what you smell and see. If you’re writing travel copy, you’ll focus on sights, s
ounds as well as feelings. Your goal i
s to have your readers close their eyes and imagine they are in the same experience as you are.
【小题1】The purpose of copywriting is to .
| A．create a pleasant experience |
| B．develop customers’ five senses |
| C．persuade people to do things |
| D．give people rich imagination |
| A．by cause and effect(因果) | B．by order in space |
| C．by order in time | D．by examples |
| A．People’s five senses |
| B．Copywriting and advertisements |
| C．Descriptive copywriting |
| D．Copywriting and the five senses |
Psychology（心理学）tells us that many people hate to take risks. But it is good for us to take risks, especially (尤其)when the risk is to achieve a desired result. In that way, we become stronger and braver.
Our human nature should be to take risks, but some people just sit and wish they didn’t have the fear（恐惧）to move on. This is because of one or two failures in their lives. Please step out and don’t let the past hold you back from living life to the fullest. Move forward and move on!
In studying the psychology of taking risks, we find that human nature provides(提供) us with the desire (渴望)to experiment and take chances.
Risk taking is a great benefit（好处）that allowed our ancestors(祖先) to become stronger and stronger day by day. By taking risks they fought off enemies and discovered new territories（领土）. This attitude has become a part of our modern culture. Riding a roller coaster is a common risk taking activity that even the average person seems to enjoy although they have the understanding that it is dangerous. This psychological and biological (生物学上的) connection （联系）creates an interesting connection between what is unsafe and what humans enjoy.
Getting in a car each day is a risk. Getting out of bed is a risk. There is such thing as perfect safety. We need to take risks so that we can finish many things. Astronauts take risks when they get inside a rocket; however, the things they achieve are great. Businessmen take a risk when they buy parts of a company. However, without doing that, they could not make more money.
We need to take risks so that we can gain something. It is impossible to move forward in life, earn money, enjoy a relationship, play a sport, or do anything else without taking a risk. It is all part of the game. It’s one of the most important parts of life.
【小题1】Some people don’t want to take risks, mainly （主要）because ___________.
| A．they are too lazy to move on |
| B．they feel pleased with the present life. |
| C．they have experienced some failures before |
| D．they show little interest in the strange world outside |
| A．Taking risks | B．Fighting off enemies |
| C．Discovering new territories | D．Becoming stronger and stronger |
| A．Daily life is full of risks |
| B．The safest place has the greatest risk |
| C．People should take risks when they are young |
| D．We can always achieve our goals by taking risks |
| A．Taking risks is easier said than done | B．On risks taken by ancestors |
| C．Live our life to the fullest(充分地) | D．No risk, no gain. |
When you’re an employee of a company, no matter the size, it’s common to see co-workers promoted, or transferred to a different department. But there is another way to move around—by creating a new position for yourself. I did this several years ago, though I wasn’t actively looking for a different job.
In 2007, I was hired at the Transamerica Life Insurance Company, as a customer service representative in the distributions services department. I processed requests for distributions from our annuity(养老金)policy holders around the country. Someone might have forgotten to sign a form, for example, or might have omitted security information. To solve the problem, I’d mail the person a letter.
The company had been through several combinations, so in our department alone we had a collection of about 140 templates(模板) for letters related to distributions. The longer I worked with the letters, the more I saw how they could be improved. Some had overlapping information and could be combined. Some had incorrect grammar or needed updating. I also noticed that industry terminology(专业术语) wasn’t standard across all the versions.
When I told my department supervisor about this in 2008, she agreed that the letters needed revamping. She said I should stop what I’d been doing and start the new work. In a relatively short time, I was able to make numerous improvements and reduce the number of letters to 70. It was an informal job change until a managers’ meeting several months later.
At that meeting, a vice president who was unaware of my new work mentioned that the division’s entire stock of 1,700 letters should be reviewed. My manager told her that she knew the perfect person for the job—me. The position was still considered temporary when I took on the extra tasks, but I was able to show that the work had value, and I was officially promoted and given a raise in November 2009.
【小题1】According to Paragraph 1, which of the following statements is true?
| A．The author admired those who got a promotion in his company. |
| B．It is no surprise to see people around us change their positions. |
| C．The author tried his best to get a promotion in his company |
| D．The author was eager to seek another job. |
| A．Some information was overlooked. |
| B．Some information needed to be united. |
| C．Some had grammatical mistakes. |
| D．Industry terminology didn’t meet the standard. |
| A．repeating | B．rebuilding | C．improving | D．strengthening |
| A．he was hired by the company |
| B．he was promoted |
| C．he was recommended at a managers’ meeting |
| D．his department supervisor agreed his idea |
| A．Where there is will, there is a way. |
| B．Creating a position, and earning a promotion. |
| C．Don’t let the chance go, when it comes. |
| D．Ways to get a promotion. |