Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.

    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.

By the first sentence of the passage, the author means that______.                       

A. he is fairly familiar with the cost of advertising

B. everybody knows well that advertising is money consuming

C. advertising costs money like everything else

D. it is worthwhile to spend money on advertising

In the passage, which of the following is not included in the advantage of advertising?  

A. Securing greater fame.         B. Providing more jobs.

C. Improving living standards.    D. Reducing newspaper cost.

According to the author, _____.                                                  

A. the consumers are often fooled by misleading advertising.

B. no advertiser dare promote a product that can't live up to the promise of his advertisement.

C. if an article is consistently advertised, it probably has good value.

D. with advertisements, you have to pay more for the goods or services you need.

From the passage, we can draw a conclusion that____.                                

A. the most importance of advertisements is to lower the cost of many services

B. the twenty-seven Acts of Parliament made misleading advertisements unable to exist

C. advertising assists a rapid distribution of goods, thereby do good to the import at good prices

D. advertising does a lot for the material benefit of the community

If you do not use your arms or your legs for some time, they become weak. When you start using them again, they slowly become strong again. Everybody knows this. Yet there are many people who do not seem to know that one’s memory works in the same way. When someone says that he has a good memory, he really means that he keeps his memory in practice by exercising it regularly. When someone else says that his memory is poor, he really means that he does not give it enough chance to become strong.

If a friend complains that his arms are weak, we know that it is his own fault. But if he tells us that he has a poor memory, many of us think that his parents are to blame, or that he is just unlucky, and few of us realize that it is really his own fault. Not all of us can become very strong or very clever, but all of us can improve our memory by the same means — practice.

Have you ever noticed that people who cannot read or write usually have a better memory than those who can? Why is this? Of course, because people who can’t read or write have to remember things: they cannot write them down in a little notebook. They have to remember dates, prices, names, songs and stories, so their memory is exercised all the time.

So if you want a good memory, learn from those who cannot read or write: practice remembering.

1.According to the passage, few people know that _____.

A. arms or legs become weak if they are not used for some time

B. when they start using their arms or legs again, they slowly become strong again

C. a person’s memory becomes weak if he does not practice remembering things

D. it is their own fault if their arms or legs are weak

2.The author thinks that if a person has a poor memory, _________.

A. it is his own fault        B. his parents are to blame

C. he is just unlucky           D. his arms must be weak

3.From Paragraph 3, we can learn that ___.

A. people who can’t read are cleverer than those who can

B. people who can’t write are cleverer than those who can

C. a little notebook helps people who cannot read or write get a better memory

D. people who practice remembering regularly have a better memory

4.The passage mainly tells us ____________.

A. how to get our arms and legs stronger   B. how to improve our memory

C. how to read and write                D. how to remember dates and prices

 

Each year there is an increasing number of cars on roads and streets as millions of new cars and trucks are produced. One out of every six Americans works at putting together the parts of cars, driving trucks, building roads or filling cars and trucks with gas.  1.

Most Americans would find it hard to imagine what life would look like without cars.  2.. The polluted air becomes poisonous and dangerous to health.

 3. . That’s what several of the large car factories have been trying to do. But to build a clean car is easier said than done. Progress in this field has been slow.

Another way is to take the place of the car engine by something else.  4. . Many makers believe that it will take years to develop a practical model that pleases man.

To prevent the world from being polluted by cars, we’ll have to make some changes in the way many of us live. Americans, for example, have to cut down on the number of their total cars. They are encouraged to travel and go to work by bicycle. Bicycling is thought to help the air clean. But this change does not come easily. A large number of workers may find themselves without jobs if a car factory closes down.  5..

Although cars have led us to a better life, they have also brought us new problems.

 

A.Thus the problem of air pollution would become less important than that of unemployment.

B. Americans know cars very well.

C. However, some have realized the serious problems of the air pollution that is caused by cars.

D. One way to get rid of the polluted air is to build a car that does not pollute.

E. However, the number of vehicles has continued to increase in recent years.

F. Americans won’t live without cars!

G. Inventors are now working on steam cars as well as electric cars.

 

Ask any person who is successful in whatever he or she is doing what motivates him/her, and very likely the answer will be "goals". Goal Setting is extremely important to motivation and success. So what motivates you? Why are you in college? If you are in college because that's what your parents want, you may find it difficult to motivate yourself. Sure, it's possible to succeed with someone else providing the motivation for you. ("If you graduate from college, I'll give you a car!" or worse "If you don't graduate from college, you won't get a car.") But motivation that comes from within really makes the difference.

Certainly, you need some intelligence, knowledge base, study skills, and time management skills, but if you don't have motivation, you won't get far. Think about this analogy. You have a car with a full tank of gas, a well-tuned engine, good set of tires, quadraphonic CD system, and a sleek, polished exterior(外表). There it sits. This car has incredible potential. However, until a driver sits behind the wheel, puts the key in the ignition(点火装置), and cranks it up, the car doesn't function. You guessed it; the KEY is MOTIVATION.

Interest is an important motivator for a student. So is a desire to learn. When you link these two things together, you create success. Often success in an endeavor(努力) leads to more interest and a greater desire to learn, creating an upward spiral(螺旋形) of motivation toward a goal you have established.

So be honest with yourself. Are you genuinely interested in being in college? Have you set realistic goals for yourself? How can you develop the internal motivation that really counts? When it comes to motivation, KNOWING is not as important as DOING.

1.Why does the writer give the example of a car in the second paragraph?

A.Because people can never go far without a good car.

B.Because a good car motivates some college students to study harder.

C.Because a good car is a symbol of being a success.

D.Because motivation leads people to success like it starts a car.

2. What is the CORRECT comparison between the internal motivation and the external (外部的)motivation?

A.Only the internal motivation can result in success.

B.Internal motivation is more important than external motivation.

C.Internal motivation and external motivation has equal importance.

D.External motivation is enough for people to achieve success.

3. According to the article the following factors can push people towards their goals EXCEPT __________?

A.interest

B.the desire to learn

C.the knowledge of motivation

D.the sense of success

4. What’s the main purpose of the article?

A.To encourage everyone to develop motivation for whatever they are doing..

B.To inspire college students to set goals for their college life.

C.To imply that the less motivated college students quit the college.

D.To call on parents to give up their over-protection of their children.

5. What may be the writer’s advice to the potential readers?

A.The goals you set for yourself shouldn’t be far beyond your reach.

B.You needn’t attend college if you are really not interested in it.

C.You should work harder to win praise from others.

D.Honesty is the best policy to solve problems in your life.

 

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