题目内容
阅读并概括下面短文的内容。
The moment we turn on our televisions we see the famous people not in movies or TV series but in advertisements of particular brands to promote them. Firms invest huge amounts in hiring the right famous people because they can help sell their products. Firms invest lots of money in associating their brands with qualities such as attractiveness and trustworthiness.
The use of celebrity endorsements (名人代言) proved to be a popular way to recognize the differences among similar products when consumers do not tell many actual differences among the products. An example of this can be seen by examining recent ads from both Pepsi and Coca-cola. Both have seemingly run out of things to say about their products so they rely heavily on celebrity endorsements.
Consumers use these products or purchase them because they have been endorsed by a celebrity. However, too much popularity of the celebrity sometimes makes the brand less noticeable. If a celebrity is involved in more advertisements, it tends to create confusion among the consumers and therefore it may create a negative effect on the understanding of advertisements and the brand.
【写作内容】
以约30个词概括上文的主要内容。
【评分标准】
概括准确,语言规范,连贯性好,不得抄袭原文。
Celebrity endorsements are very popular in our daily life. They help consumers tell the differences among similar products. However, they may have some bad effects on consumers, who may misunderstand the advertisements and the brand. (35 words)