Question

China Daily

Classified Page

Advertising Rates

Published every Wednesday and Friday

Minimum(smallest) Size:1col×3cm

Personal:　　　　　　　　　　　　　　　　　　　　　　　　　　　　 　　　　　　　　　　　　    RMB 100 yuan/cm

—Engagements, Marriages, Births, Deaths, Obituaries(讣告;讣闻), Funerals, Birthday greetings, Holiday greetings, Anniversaries

Shopping Guide:　　　　　　　　　　　　　　　　　　　　　　   　　　　　　　　　　　　    RMB 100 yuan/cm

—Department store and supermarket shops only

Education:　　　　　　　　　　　　　　　　　　　　　　　　　　   　　　　　　　　　　　　    RMB 100 yuan/cm

—Vocational training or courses for foreigners offered by universities and colleges

Services:　　　　　　　　　　　　　　　　　　　　　　　　　　　　 　　　　　　　　　　　　    RMB 120 yuan/cm

—Computer service, Business centers, Interior decoration, Cars for lease(出租), Used cars wanted/for sale, Business offices wanted, Travel, Restaurants and Entertainment

Recruitment(招聘) :　　　　　　　　　　　　　　　　　　　　  　　　　　　　　　　　　    RMB 140 yuan/cm

Property, Trade and Investment:　　　　　　　　　　    　　　　　　　　　　　　    RMB 170 yuan/cm

—Merchandise wanted/for sale, Business/Capital solicited

Legal&General Notices:　　　　　　　　　　　　　　　　　　 　　　　　　　　　　 RMB 170 yuan/cm

—General and legal announcements, Auctions, Lost&Found, Changes of address

Surcharges:30 col×cm plus 20%

Half page 40%

Full page 50%

All art or production fees (charges) carry a surcharge

1. China Daily reserves the right to make any alterations(修改) it seems necessary and to reject advertisement which violates(breaks) the Advertisement Law of the People’s Republic of China or contains fraudulent(欺骗性的), deceptive, or misleading statements or illustrations(例证).

2. Advertisers who wish to insert an ad should submit(put forward) an Advertising Order Form with all advertisement information and any necessary documents(证件) 10 days before the date of publication. After this deadline, additional charges will be incurred(brought upon oneself).

Tel: (86-10) 64941104, 64924488 ext. 2117

Fax: (86-10) 64941104

E-mail:cads@chinadaily. com. cn

1. Which of the following advertising rates is the lowest?

A. Services.

B. Legal&General Notices.

C. Education.

D. Recruitment.

2. If someone wants to advertise his trade goods in the newspaper, the least fee he’ll pay is RMB __________yuan.

A. 140　　　　    　　　　　　　　　　　　　　　　　　    B. 170

C. 360　　　　　　 &n
.bsp;　　　　　　　　　　　　　　　　　　　　　　   D. 510

3. Which of the following statements is TRUE?

A. The smaller the size is, the lower the advertising rate is.

B. The larger the size is, he lower the advertising rate is.

C. The size has nothing to do with the advertising rate.

D. The advertising fee is decided only by the size.

4. China Daily refuses to accept the advertisement that__________.

A. contains any illustrations

B. is put in after the deadline

C. is too long

D. contains anything false

 

Answer 1

答案：C;B;A;D
提示：

1题本文节选自China daily, 即阅读报纸。从文章开始给出的报价来看，教育广告收费最低，1题选C。 3题从文中内容上看，所占版面越小，收费越低，3题选A. 4题从倒数第二段可以知道，不刊登具有欺骗性的广告，4题选D