题目内容
“High income is not as good as high age ,and high age is not as good as high spirits.”
Generally speaking , the rich are happier because money can purchase goods and services and it is the consumption(消费) of these materials that increases one’s enjoyment of life . Especially nowadays , money seems to be one thing that drives the people around . “Human beings live for money while birds die for food.”—a well-known Chinese saying is quite quotable(适宜引用的)to interpret the present society. Some people try every means to make money at the expense of others interests . These people harm others to benefit themselves. They think the more money they make , the happier they will be.
In addition to money, people’s happiness was affected by other factors. High age is what many Chinese are dreaming of . Longevity(长寿) is the very term that the people often use to pray for their dears and elders. So there are many books and theories that introduce the way of living longer. Dancing , jogging , dieting , even singing and shouting together are said to do good to one’s health.
Nevertheless , some people think that high spirits is vital to the quality of one’s life . If you are in high spirits , you’ll find everything pleasing and comfortable in life: warm sunshine , blue sky, white clouds , happy birds ,comfortable breeze , sweet smiles ,and so on . You seem to have the friends across the world. Your life will be happy at every moment. You will have a good health and can make more money if you live longer.
In one word , let’s keep ourselves in high spirits , thus we could keep longevity and make considerable money at the same time.
63.The rich are happier because .
A. they have the hobby of saving money.
B. they can gain all the things in the world
C. they help the poor by giving them a lot of money
D. the consumption can increase their enjoyment of life
64.What does the Chinese saying“Human beings live for money while birds die for food” tell us?
A. It tells us that people try every means to make money at the expense of everything.
B. It tells us that the more money people make ,the longer they will live.
C. It tells us that to live is to make more money.
D. It tells us that people will die for making more money, just as birds die for food.
65.The author thinks that is the most important.
A. high income B. high age C. high spirits D. the quality of one’s life.
D
A
C
【解析】
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Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.
【小题1】Television sport programs on weekend afternoons .
A.result in more sport events |
B.get more viewers to play sports |
C.bring more money to the television networks |
D.make more people interested in television |
A.Because there would be few viewers |
B.Because the advertisers would be off work |
C.Because television programs would go slowly |
D.Because viewers would pay less for watching television |
A.holiday trips | B.sports viewing |
C.television shopping | D.expensive purchases |
A.their advertisers are carmakers |
B.their viewers are attracted by sports |
C.their advertisers target at rich people |
D.their viewers can afford expensive cars |
A.Television ratings are determined by male viewers. |
B.Sports are gaining importance in advertising on television. |
C.Rich viewers contribute most to television companies. |
D.Commercial advertisers are the major sponsors of sport events. |