题目内容

35. Sales of CDs have greatly increased since the early 1990s, when people_____ to enjoy the advantages of this new technology.

     A. begin            B. began           C. have begun         D. had begun

B

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Sony and Toyota are struggling. But one brand name is booming (繁荣) in Japan during the economic slowdown—Mickey Mouse.
According to the company that runs Tokyo Disneyland, Japan’s busiest theme park will be more packed than ever over Christmas and New Year’s Day. Despite the bad economy, it’s already been a record year for an escape which is cheaper than the average night out in pricey Tokyo.
“Here, economic depression (萧条) seems a world away,” visitor Namie Katsunuma said. “This is the only place where I can totally forget the economic worries and hardships of my life.”
The single mother’s salary at an auto factory was cut in November but, with her $500 yearly pass in hand, she makes the 95-km journey from her home to Tokyo Disneyland every couple of months.
The park’s operator, Oriental Land Co, estimates (估算) a record 26.5 million people will visit Tokyo Disneyland and its nearby sister park, Disneysea, during the financial year ending in March. The company is forecasting sales of a record $4.2 billion, up almost 10 percent.
“In a way, the economy works well for Tokyo Disneyland,” said Hiroshi Watanabe, an economist at the Tokyo-based Daiwa Research Institute. “Because of the economic depression, people have stopped buying cars and houses or going to Hawaii, and Tokyo Disneyland offers an affordable and pleasant alternative.”
Around the world, Disney’s theme parks have been a bright spot for the brand this year as people seem to look for an escape from bad times.
【小题1】According to the passage, what happens to Tokyo Disneyland this year?

A．Fewer people visit it.B．Less money is made.
C．It attracts more visitors.D．Its sales have reached $4.2 billion.
【小题2】What can be the possible reason for Tokyo Disneyland’s boom?
A．It costs less money to play here than in any other theme park.
B．People have a new understanding of amusement.
C．The economic depression has changed people’s plans to spend money.
D．Visitors seek an escape from economic depression.
【小题3】What does the underlined word “alternative” mean in the sixth paragraph?
A．choice.B．park.C．time. D．trip.
【小题4】According to the last paragraph, what is the writer probably going to write?
A．The theme parks that attract most visitors.
B．More examples of success of Disney theme parks.
C．Tokyo Disneyland’s plan for the next year.
D．The economic depression in other companies.


D
Quickly, the picture comes alive with hyperlinks (超链接), offering the names of the buildings, towers and street features that appear in the photo. The hyperlinks lead to information about the history, services and context of all the features in the photo. You have just hyperlinked your reality.
That might be a little unbelievable, but the technology exists and is no fevered imagination. This is not a cool small machine invented for the next James Bond movie; this is a working technology just developed by European researchers. It could be coming to a phone near you, and soon.
This, as the marketing types say, is a game changer. It develops a completely new interface (界面) that combines web-technology with the real world. It is big and fresh, but it goes much further and has much greater influence.
The development of the system is most outstanding because image recognition technology has long been pregnant with promise, but seemed to suffer from an unending labour.
Now MOBVIS has not only developed image recognition; it has also developed more applications for the technology; and it has adapted it to the world’s most popular technology: the mobile phone.
The MOBVIS system completely rewrites the rules for exploration and interaction with your physical environment. The system begins with panoramas (一连串景象). These panoramas form the basis of a city database. It can match buildings, towers, banners and even logos that appear in the panoramas.
A user simply takes a picture of the street feature, MOBVIS compares the user’s photograph to the panoramas and then identifies the buildings from the picture you take and the relevant links are returned.
Then you simply click on the links, using a touch-screen phone, and the MOBVIS system will provide information on the history, art, architecture or even the menu, if it is a restaurant, of the building in question.
67. Which is introduced in the passage?
A. A new game software.                                  B. A popular mobile phone.
C. A cool small machine.                                  D. An image recognition system.
68. What can we learn about the new technology?
A. It can only be put into use on mobile phones.
B. It is a little unbelievable and just a fevered imagination.
C. It has taken an unending labor to bring the technology into our lives.
D. It will encourage the users to take more pictures of the street features.
69. What is the right order of the operation of MOBVIS?
a. A city database forms in the system.
b. MOBVIS recognizes the picture and links are returned.
c. A user touches the links on the phone screen.
d. A user takes a picture of the street feature.
e. MOBVIS provides information in question.
A. a; e; c; d; b;       B. a; d; b; c; e           C. d; c; e; a; b               D. c; a; e; b; d
70. From the passage, we can infer that _______.
A. MOBVIS has already been widely used all over the world
B. the writer is trying to promote the sales of the MOBVIS system
C. this new technology will soon be very popular in our lives
D. the sales of mobile phones will decrease as MOBVIS comes on market

Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.
【小题1】Television sport programs on weekend afternoons       .

A．result in more sport events
B．get more viewers to play sports
C．bring more money to the television networks
D．make more people interested in television
【小题2】Why would weekend afternoons become dead time without sport programs?
A．Because there would be few viewers
B．Because the advertisers would be off work
C．Because television programs would go slowly
D．Because viewers would pay less for watching television
【小题3】In many families, men make decisions on        .
A．holiday tripsB．sports viewing
C．television shoppingD．expensive purchases
【小题4】The ratings are not important for golf and tennis programs because         .
A．their advertisers are carmakers
B．their viewers are attracted by sports
C．their advertisers target at rich people
D．their viewers can afford expensive cars
【小题5】.What is the passage mainly about?
A．Television ratings are determined by male viewers.
B．Sports are gaining importance in advertising on television.
C．Rich viewers contribute most to television companies.
D．Commercial advertisers are the major sponsors of sport events.

The monthly sales of Mo Yan's works     199 times compared with those before he won the Nobel Prize for.Literature.

A．accelerated        B．stretched          C．multiplied         D．switched

 

When I was seven my father gave me a Timex, my first watch. I loved it, wore it for years, and haven’t had another one since it stopped ticking a decade ago. Why? Because I don’t need one. I have a mobile phone and I’m always near someone with an iPod or something like that. All these devices（装置）tell the time—which is why, if you look around, you’ll see lots of empty wrists; sales of watches to young adults have been going down since 2007. 

But while the wise have realized that they don’t need them, others—apparently including some distinguished men of our time—are spending total fortunes on them. Brands such as Rolex, Patek Philippe and Breitling command shocking prices, up to £250.000 for a piece.

This is ridiculous. Expensive cars go faster than cheap cars. Expensive clothes hang better than cheap clothes. But these days all watches tell the time as well as all other watches. Expensive watches come with extra functions—but who needs them? How often do you dive to 300 metres into the sea or need to find your direction in the area around the South Pole? So why pay that much of five years’ school fees for watches that allow you to do these things?

If justice were done, the Swiss watch industry should have closed down when the Japanese discovered how to make accurate watches for a five-pound note. Instead the Swiss reinvented the watch, with the aid of millions of pounds’ worth of advertising, as a message about the man wearing it. Rolexes are for those who spend their weekends climbing icy mountains; a Patek Philippe is for one from a rich or noble family; a Breitling suggests you like to pilot planes across the world. 

Watches are now classified as“investments”(投资). A 1994 Philippe recently sold for nearly £350, 000, while the 1960s Rolexes have gone from £15, 000 to £30, 000 plus in a year. But a watch is not an investment. It's a toy for self-satisfaction, a matter of fashion. Prices may keep going up—they’ve been rising for 15 years. But when fashion moves on, the owner of that £350, 000 beauty will suddenly find his pride and joy is no more a good investment than my childhood Timex.

1.It seems ridiculous to the writer that_______________.

A．people dive 300 meters into the sea

B．expensive clothes sell better than cheap ones

C．cheap cars don’t run as fast as expensive ones

D．expensive watches with unnecessary functions still sell

2.What can be learned about Swiss watch industry from the passage?

A．It’s hard for the industry to beat its competitors.

B．It targets rich people as its potential customers.

C．It wastes a huge amount of money in advertising.

D．It’s easy for the industry to reinvent cheap watches.

3.Which would be the best title for the passage?

A．Watches? Not for Me!                    B．My Childhood Timex

C．Timex or Rolex?                        D．Watches—a Valuable Collection

 

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