题目内容
How did your mother r_____ to the news? Did she get very angry?
No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.
Let’s take a man we'll call Mr. Fielder, for example. He did everything connected with fanning. He planted seeds, tended the fields» and harvested and sold his crops. At the same lime, he did many other jobs on the farm. However, he didn't make the bricks for his house, cut his trees into boards, make the plows (犁) , or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr. Plowright. Using what he knew about fanning and working with iron, Mr. Plowright invented a plow that made fanning easier. Mr. Plowright did not really like fanning himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow far one of my plows.
How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the $hop door. It was probably all the information people needed to find Mr, Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand yean; ago. Even before most people could read, they understood such signs. Shopkeeper« would carve into stone, clay, or wood symbols for the product they had for sale.
A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.
A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such b person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.
41. What probably led to the start of advertising?
A. The discovery of iron. B. The specialization of labor.
C. The appearance of new jobs. D. The development of fanning techniques.
42. To advertise his plows, Mr. Plowright ______.
A. praised his plows in public R. placed a sign outside the shop
C. hung an arrow pointing to the shop D. showed hut products to the customers
43. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to ______.
A. explain the origin of advertising B. predict the future of advertising
C. expose problems in advertising D, provide suggestions for advertising
44. In ancient Egypt, a crier was probably someone who ______.
A. owned a ship
B. had the loudest voice
C. ran a shop selling goods to fanners
D. functioned like today's TV or radio commercial
45. The last two paragraphs are mainly about ______.
A. the history of advertising B. the benefits of advertising
C. the early forms of advertising D. the basic design of advertising
根据中文和首字母填空（共18题20空，每空0.5分，共10分）
1.____________ (游泳) for sometime after a tiring day is very enjoyable and exciting for me in summer.
2.Almost no high school students are __________（满意）with the school hours in china.
3.On ___________ （平均）, he works seven hours a day.
4.This gold watch was passed down from one ________________（一代）to another.
5.The news that was _________________（广播）on the radio surprised us all.
6.It is impossible for him to be ________（专心于）to his studies as he is __________(狂热)about computer games
7.Our students are busy _________________（准备）for the final exams.
8.I know from my own _____________（经历）how difficult this kind of work can be.
9.The book tells us m____________ about English culture.
10.After g_________________ from university, he once worked as a newspaper reporter.
11.It’s the first time the painting has been displayed in the e____________ room
12.She is gaining weight because she likes eating d ______too much.
13.The policeman told me to go s____________ on and turn left at the second crossing.
14.I can tell them we had an e___________, and then they won’t be angry any more.
15.The money for dog food is gone, but Spot looks like he is s________.
16.Much to my surprise, the young girl takes c________ of a big company.
17.The best way to earn r__________ at school is to work hard and a________ high grades.
18.You are s_________ to hand in your homework next Tuesday morning.
一．单词拼写
1. H___________ the Olympic Games is a great honour to us Chinese people.
2. An a_____________ is a person who does a sport.
3. Bank of China has b____________ all over the country.
4. I’m d_____________ at your success in the final exam.
5. What’s the s______________ of the symbol “♀”?
6. The burning coals started to f___________ yellow and orange.
7. Some p_____________ gathered around the victim to try to help him while others directed the traffic.
8. We drove two hours to attend the opening c______________ of the final festival.
9. We shouldn’t look down on those who do p_____________ labour.
10. We should take measures to meet the increasing r______________ of the people.
11. He is always watching CCTV news broadcast on c________________ affairs.
12. Nowadays, many places have been developed into tourist a________________.
13. This story just happened on the p______________ evening .
14. Mr Johnson, a member of the I________________ Olympic Committee will visit a
high school in Beijing.
15. What’s your f________________ sport of the five?
16. There are 12 _______________ (选手) in the two-hundred-metre dash.
17. The main _______________ (体育馆) for 2008 Olympic Games will be completed by 2006.
18. He was given a _________________（奖章）for his bravery in the accident.
19. E____________ a new sport into the Olympics can be a long process.
20. U____________ women were allowed to compete in honour of the wife of Zeus.
VI. Vocabulary 单词拼写 1’ * 10 = 10’
76. He took a g______________ （扫视，瞥见） at the papers and signed his name.
77. Very nervous, he could hear his heart b______________ （跳动） fast.
78. I was full of f______________ （恐惧） looking at the frightening scene in the film.
79. Of the foreigners, 5 are E________________. （欧洲人）
80. The news is almost true although it is not o______________.（官方的）
81. The Chinese c_______________ （文明） is one of the oldest in the world.
82. The professor gave us a lively l______________ (讲座) yesterday 。
83. After earthquake, the whole village was in r______________ （废墟）.
84. After the discussion, they a_____________ （采纳）my suggestion.
85. The group i______________ （包括） two engineers and twenty workers.
