题目内容

As Apple tries to maintain its growth and success in China, the world's largest smart-phone market is becoming even more critical. Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.

The sales of the iPhone, which include both the iPhone 5 and older models, came in at the low end of analysts' expectations, while the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.

Som'6 analysts have said that for Apple to regain its growth, the company.needs a more aggressive strategy for markets, or more specifically for China, where the market for smart phones has been expanding more rapidly than anywhere else. In China, demand is particularly great for inexpensive phones that run on Android(安卓) operating system, sold by many Chinese phone makers as well as South Korea's Samsung Electronics Co.

But Apple says it's already enjoying strong growth in China. "We saw big growth in iPhones,"Chief Executive Tim Cook said. He said that the company has been quickly expanding its sales channels in China, including the number of Apple stores. "This isn't nearly what we need, we're not even close to that, but we're making great progress. " he said.

In China, a big missing piece for Apple is China Mobile Ltd. , the biggest local telecom carrier that doesn't yet sell the iPhone. Earlier this month, Mr. Cook met China Mobile Chairman Xi Guohua in Beijing and discussed cooperation, stirring hopes that the world's largest mobile carrier may soon start offering the iPhone.

Earlier this month, the Wall Street Journal reported that Apple is working on a lower-end iPhone that could launch as early as this year. But one possible challenge for Apple in China is that low-pricod Android-based phones are getting better in terms of quality. A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.

1.Apple's shares dropped sharply because in December__

A.the iPhone wasn't popular in China

B.its product quality was widely criticized

C.the earnings for the holiday quarter was disappointing

D.the investors were not satisfied with Apple's management

2.What can we learn from the passage?

A.Apple tends to offer a lower sales forecast.

B.China Mobile Ltd began to team up with Apple.

C.Cook is pessimistic about what Apple did in China.

D.Apple didn't take measures to develop Chinese market.

3.The author uses the report from CLSA to prove           

A.their prices are actually lower than a year earlier

B.Apple in China has ability to deal with any problem

C.low-ended Android-based phones are progressing fast

D.the promotion of lower-end iPhone will face a challenge

4.The main purpose of the passage is to show the readers __

A.Apple.'s high popularity in China

B.the challenge Apple faces in China

C.the approaching failure Apple will suffer in China

D.Apple's aggressive strategy in its market expansion

 

【答案】

1.C

2.A

3.D

4.B

【解析】

试题分析:本文讲述了著名的智能手机生产商苹果公司在中国的销售遇见了很大的挑战和影响,文章分析了苹果公司的新的对策和做法。

1.C 细节题。根据第一段最后一句Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.说明C项正确。

2.A 推理题。根据第二段最后一句the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.说明苹果公司向来的预期都很保守,故A正确。

3.D 天天乐。根据最后3行A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.说明中国国内生产的低端的智能手机的质量都很好;如果苹果公司生产这样的产品,会受到很大的竞争。故D正确。

4.B 主旨大意题。根据文章1,2段内容可知,苹果公司在中国遇见了较大的困难和挑战。故B正确。

考点:考查新闻报告类短文阅读

点评:本文讲述了著名的智能手机生产商苹果公司在中国的销售遇见了很大的挑战和影响。本文要求考生在阅读理解整体语篇的基础上,把握文章的真正内涵。要吃透文章的字面意思,从字里行间捕捉有用的提示和线索,这是推理的前提和基础;要对文字的表面信息进行挖掘加工,由表入里,由浅入深,从具体到抽象,从非凡到一般,通过分析、综合、判定等,进行深层处理,符合逻辑地推理。不能就是论事,断章取义,以偏概全。要忠实于原文,以文章提供的事实和线索为依据。

 

练习册系列答案
相关题目

YOUR mom might cook a bowl of noodles for you on your birthday. But in the US, a mom makes a cupcake for her children on their birthday.
Cupcakes are small, round cakes topped with frosting (糖霜). It has been an American tradition that moms bring cupcakes to the classroom to celebrate their child’s birthday.
But recently some doctors have called for this to be banned. They believe cupcakes contribute to child obesity.
Despite their good intentions, however, some people believe that experts are interfering (妨碍) with American culture. The cupcake is seen as American as apple pie — only prettier.
According to Marion Nestle, a professor of nutrition at New York University, the cupcake is the most democratic (民主的) of desserts. As they are small enough for one person, you don’t have to share your cupcake with anyone — it’s all yours. They are also all the same size, so there can’t be any cries of “she got the bigger piece!”
Each bite can taste different depending on how much icing you have. It is a lesson in self- determination. Some people eat only a little of the frosting every time, others have it all in just one bite.
In recent years, eating a cupcake has become as trendy as having a cup of Starbucks coffee.
Democratic presidential candidate Hillary Clinton jokingly promised on a talk show that if she was elected president, she would give everyone a cupcake on her birthday.
Ruth Reichl, editor-in-chief of Gourmet magazine, explains that the rise of the cupcake is very much about going back to American national identity in food, which is all about comfort. “People want to think about when they and their country were innocent,” she said.
【小题1】According to the passage, it has been an American tradition that ___________.

A.the family holds a party for children on their birthday
B.a mom cooks a bowl of noodles for her children on their birthday
C.a mom makes a cupcake for her children on their birthday and brings it to the classroom
D.parents go travelling with their children on their birthday
【小题2】Why do doctors ask people to ban cupcakes on children’s birthday?
A.Because they themselves don’t like cupcakes.
B.Because they think cupcakes are not so delicious.
C.Because they believe cupcakes will cause cries of “She got the bigger piece”.
D.Because they believe cupcakes are one of the causes to make children become fat.
【小题3】What cannot be inferred according to Marion Nestle?
A.The cupcake is more democratic than any other desserts in the US.
B.The cupcake is too small to share with others.
C.The sizes of cupcakes are the same so it’s equal to everyone.
D.Cupcakes will lead to child obesity so they should be banned.
【小题4】The underlined word “trendy” in paragraph 7 probably means ________.
A.popular B.gentleC.deliciousD.different
【小题5】Why did the writer mention Hillary Clinton and Ruth Reichl?
A.To arouse the readers’ attention to banning the tradition of making cupcakes.
B.To show that cupcakes are becoming a popular way to show kindness and comfort.
C.To make a comparison between them in order for readers to remember them.
D.To give readers some idea of cupcakes so as to better understand the American culture

As Apple tries to maintain its growth and success in China, the world's largest smart-phone market is becoming even more critical. Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.
The sales of the iPhone, which include both the iPhone 5 and older models, came in at the low end of analysts' expectations, while the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.
Som'6 analysts have said that for Apple to regain its growth, the company.needs a more aggressive strategy for markets, or more specifically for China, where the market for smart phones has been expanding more rapidly than anywhere else. In China, demand is particularly great for inexpensive phones that run on Android(安卓) operating system, sold by many Chinese phone makers as well as South Korea's Samsung Electronics Co.
But Apple says it's already enjoying strong growth in China. "We saw big growth in iPhones,"Chief Executive Tim Cook said. He said that the company has been quickly expanding its sales channels in China, including the number of Apple stores. "This isn't nearly what we need, we're not even close to that, but we're making great progress. " he said.
In China, a big missing piece for Apple is China Mobile Ltd. , the biggest local telecom carrier that doesn't yet sell the iPhone. Earlier this month, Mr. Cook met China Mobile Chairman Xi Guohua in Beijing and discussed cooperation, stirring hopes that the world's largest mobile carrier may soon start offering the iPhone.
Earlier this month, the Wall Street Journal reported that Apple is working on a lower-end iPhone that could launch as early as this year. But one possible challenge for Apple in China is that low-pricod Android-based phones are getting better in terms of quality. A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.
【小题1】Apple's shares dropped sharply because in December__

A.the iPhone wasn't popular in China
B.its product quality was widely criticized
C.the earnings for the holiday quarter was disappointing
D.the investors were not satisfied with Apple's management
【小题2】What can we learn from the passage?
A.Apple tends to offer a lower sales forecast.
B.China Mobile Ltd began to team up with Apple.
C.Cook is pessimistic about what Apple did in China.
D.Apple didn't take measures to develop Chinese market.
【小题3】The author uses the report from CLSA to prove           
A.their prices are actually lower than a year earlier
B.Apple in China has ability to deal with any problem
C.low-ended Android-based phones are progressing fast
D.the promotion of lower-end iPhone will face a challenge
【小题4】The main purpose of the passage is to show the readers __
A.Apple.'s high popularity in China
B.the challenge Apple faces in China
C.the approaching failure Apple will suffer in China
D.Apple's aggressive strategy in its market expansion

As Apple tries to maintain its growth and success in China, the world's largest smart-phone market is becoming even more critical. Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.

The sales of the iPhone, which include both the iPhone 5 and older models, came in at the low end of analysts' expectations, while the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.

Some analysts have said that for Apple to regain its growth, the company needs a more aggressive strategy(进攻型策略) for markets, or more specifically for China, where the market for smart phones has been expanding more rapidly than anywhere else. In China, demand is particularly great for inexpensive phones that run on Android(安卓) operating system, sold by many Chinese phone makers as well as South Korea's Samsung Electronics Co.

But Apple says it's already enjoying strong growth in China. "We saw big growth in iPhones," Chief Executive Tim Cook said. He said that the company has been quickly expanding its sales channels in China, including the number of Apple stores. "This isn't nearly what we need, we're not even close to that, but we're making great progress.” he said.

In China, a big missing piece for Apple is China Mobile Ltd. , the biggest local telecom carrier that doesn't yet sell the iPhone. Earlier this month, Mr. Cook met China Mobile Chairman Xi Guohua in Beijing and discussed cooperation, stirring hopes that the world's largest mobile carrier may soon start offering the iPhone.

Earlier this month, the Wall Street Journal reported that Apple is working on a lower-end iPhone that could launch as early as this year. But one possible challenge for Apple in China is that low-priced Android-based phones are getting better in terms of quality. A report from CLSA in late November showed that many smart-phones sold at about1,000 yuan ($160) came with higher- resolution screens, better cameras and more powerful processors than phones at that price did a year earlier.

1.Apple's shares dropped sharply because in December______________.

A.the iPhone wasn't popular in China

B.its product quality was widely criticized

C.the earnings for the holiday quarter was disappointing

D.the investors were not satisfied with Apple's management

2.What can we learn from the passage?

A.Apple tends to offer a lower sales forecast.

B.China Mobile Ltd began to team up with Apple.

C.Cook is pessimistic about what Apple did in China.

D.Apple didn't take measures to develop Chinese market.

3.The author uses the report from CLSA to prove         _____.

A.their prices are actually lower than a year earlier

B.Apple in China has ability to deal with any problem

C.low-ended Android-based phones are progressing fast

D.the promotion of lower-end iPhone will face a challenge

4.The main purpose of the passage is to show the readers ______________.

A.Apple's high popularity in China

B.the challenge Apple faces in China

C.the approaching failure Apple will suffer in China

D.Apple's aggressive strategy in its market expansion

 

Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had ___36____ from just the two of us in a ___37____ into a $2 billion company with over 4000 employees. We had just ___38___ our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you ___39___? Well, as Apple grew we ___40___ someone who I thought was very talented to ___41___ the company with me, and for the first year or so things went well. But then our visions of the future began to diverge (分歧) and ___42___ we had a falling out. When we did, our Board of Directors ___43___with him. So at 30 I was out. And very publicly out. ___44___ had been the focus of my entire adult life was gone, and it was devastating(毁灭性的).

I really didn’t know what to do for a few months. I met with David Packard and Bob Noyce and tried to ___45___ for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to ___46___ on me - I still loved what I did. The turn of events at Apple had not changed that one bit. I had been ___47___, but I was still in love. And so I decided to start over.

I didn’t see it then, but it ___48___ that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the ___49___ of being a ___50____ again, less sure about everything. It freed me to ___51___ one of the most creative periods of my life.

I’m pretty sure _ _52___ of this would have happened if I hadn’t been fired from Apple. It was ___53___ tasting medicine, but I guess the patient needed it. Don’t lose ___54___. I’m convinced that the only thing that kept me going was that I loved what I did. If you haven’t found it yet, keep looking. Don’t ___55___. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it.                                      

 -By Steve Jobs, CEO of Apple Computer

1.A. grown          B. begun                C. removed          D. kept

2. A. bedroom       B. farm             C. garage               D. kitchen

3.A. announced      B. declared         C. released         D. coped

4.A. managed        B. started              C. installed            D. entitled

5.A. provided       B. sorted               C. promoted         D. hired

6.A. run            B. involve          C. open             D. engage

7.A. instantly      B. constantly           C. eventually           D. frequently

8. A. risked            B. supported            C. pleased          D. sided

9.A. Which          B. What             C. Whichever            D. Whatever

10. A. apologize        B. reveal               C. head             D. stand

11.A. imply         B. put              C. impress          D. dawn

12.A. resisted          B. rejected         C. solved               D. interrupted

13.A. made out      B. come out         C. turned out           D. tried out

14.A. darkness      B. lightness            C. carelessness     D. business

15.A. waiter            B. pioneer          C. beginner         D. visitor

16.A. enter         B. relieve              C. preview          D. expect

17.A. something     B. none             C. everything           D. anything

18. A. careful          B. acceptable           C. hopeful          D. awful

19.A. courage           B. patience         C. imagination          D. faith

20.A. settle            B. recall               C. claim                D. deny

 

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网