题目内容
Online advertising is simply advertising that is done over the Internet．For those interested in such a strategy, there are a number of options and some have found a way to advertise online through things that do not appear to be traditional advertising mediums．While the effects of online advertising are still being studied, it is a rapidly-growing segment of the advertising dollar.
As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent．In fact, in a period of five years, from 2006 to 2010, online advertising is expected to increase from 6 percent of all money spent for advertising, to 12 percent or more．That could signify the beginning of a fundamental shift in how all advertising dollars are spent.
Online advertising is also quickly becoming a serious force for other types of advertising media to deal with．Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue．Many attribute some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well．This is especially true of the young adult male audience, which is a target demographic of many advertisers.
However, newspapers and magazines are not the only media dealing with lower revenue．The remarkable thing about online advertising is its ability to cut across the range．For example, online ads can look like television commercials on print ads．The possibilities are limitless．Further, because of hypertext（超文本） linking, advertisers have the power to transport potential buyers directly to their site, or a site selling their products.
In some cases, online advertising may not look like advertising at all．There was one case where a video was put on an online video sharing web site supposedly showing popcorn being popped by radiation put out from mobile phones．While this was later revealed as a hoax, the company that put the video online received a substantial amount of free, or nearly free, publicity．The company sold headset devices meant to help limit an individual’s exposure to radiation.
is no pay unless there are results．With click-through advertising, the advertiser only pays if a user clicks on the ad．This type of strategy can make advertising very cost effective, especially for those who do not have large advertising budgets.
1．Suppose a total of 20 million pounds is spent on advertising industry in 2010, then about _____ million pounds goes to online advertising.
A．1.2 B．2.4 C．3.6 D．4.8
2．Online advertising is more favorable than other types of advertising in that ______.
A．it is more cost effective
B．it can appear in different forms, such as print ads or television commercial
C．the Internet has become an essential part of our daily life
D．all of the above
3．In paragraph 5, the author uses popcorn as an example to ______.
A．show that popcorn is a kind of junk food
B．prove that online advertising can achieve the expected result without looking like advertising
C．indicate that radiation from mobile phones are harmful to our health
D．persuade people to reduce exposure to radiation
4．The passage mainly deals with ______.
A．an attempt to introduce online advertising
B．the unusual success of online advertising
C．the important role of online advertising in our daily life
D．the fact that online advertising has become a threat to other types of advertising
BDBA
For the past two years, 8－year－old Harli Jordean from Stoke Newington, London, has been selling marbles(弹珠)．His successful marble company, Marble King, sells all things marble-related—from affordable tubs of the glass playthings to significantly expensive items like Duke of York solitaire（独粒宝石）tables—sourced, purchased and processed by the mini－CEO himself.
“I like having my own company. I like being the boss,” Harli told The Mirror.
With profits now in the thousands, “the world's youngest CEO” has had to get his mother and older brothers to help him meet the growing demand.
Harli launched Marble King after swapping（交换）marbles at school led to schoolchildren depleting(削减) his marble collection. Yes, he literally（确切地）“lost his marbles.” Harli and his mother, Tina, turned to the Internet to find replacements.
Harli saw an empty space online: the marbles he wanted were hard to find. Within months, Harli had his own marble－selling website and orders started pouring in.
Tina says her son's obsession(迷恋) with marbles started when he was just 6.
“His obsession became so big we started calling him the Marble King, so when he wanted to set up a website it was the natural name for it，” she told The Sun.
“I never thought it would become so popular—we are struggling to cope with the number of orders at times.”
The 8－year－old boy has his sights set on expanding his business and launching his own brand of marbles.
“Sometimes his ideas are so grand we have to scale them back a bit. But his dream is still to own Britain's biggest marble shop and open stores around the world.” Tina told The Daily Mail.
“At the minute he is annoying me by asking about creating his won Marble King marbles, so that could well be the next step for him.”
【小题1】Why did Harli's marble company become popular as soon as he launched it?
| A．Because it was run by “the world's youngest CEO”． |
| B．Because it filled the gaps of marble business. |
| C．Because Harli was fascinated with marble collection. |
| D．Because his mother and brothers helped him a lot. |
| A．One. | B．Two. | C．Three. | D．Four. |
| A．make smaller | B．carry out | C．turn down | D．frighten away |
| A．Conflicts often occur between Harli Jordean and his family. |
| B．Harli's mother and brothers are worried about Marble King's future. |
| C．Marble King marbles will be more popular with marble fans around the world. |
| D．The “Marble King” has great ambitions for his Marble King Company. |
I was 230 pounds this spring and I decided to get down to a healthier 200.In a house full of food，including snacks bought for my 7yearold sons，I had a hard time cutting calories. Then I noticed my neighbors were having diet meals (减肥餐)．I decided to do the same，knowing I would never be able to stick to a diet if I had to do the buying and cooking myself. I was looking for food that I could afford but I might take a diet more seriously if it hurt me in the wallet.
After online searches，I decided to compare the offerings of four companies：Zone Manhattan，Chefs Diet，NuKitchen and eDiets. All four would send the meals to my door. Three send food daily，while eDiets sends a large package once a week. There were dozens of companies I could have chosen.Research suggests that the economic crisis has made diet programs less tempting.Consumers prefer doityourself diets with foods bought from the supermarket.
NuKitchen regards itself as the “personal chef”．I ordered the fiveday plan ($230.53) and the taste was disappointing. I neither lost nor gained weight on the food.
eDiets promises “healthy，delicious meals sent to your door”．I ordered five breakfasts，five lunches and five dinners. My total cost was $119.70，or less than $25 a day. Overall，the food from eDiets was better than that from NuKitchen.
Chefs Diet charged $380.99 for seven days，making it the most expensive of the four services.I never tasted anything terrible，but I never tasted anything that made me want to renew for a second week.
Zone Manhattan charged $349.80，with tax，for a week’s supply of food，or about $50 a day.I liked the food so much that I lost six pounds in the first four days on the diet.
【小题1】When the author began to have diet meals，she________.
| A．was 200 pounds |
| B．didn’t have any children |
| C．worked as a cook in a company offering diet meals |
| D．didn’t believe she could stick to a diet if she had to cook herself |
| A．Attractive. | B．Expensive. | C．Delicious. | D．Useful. |
| A．Zone Manhattan’s. | B．Chefs Diet’s. |
| C．NuKitchen’s. | D．eDiets’． |
| A．the author gained weight on the food from Nukitchen |
| B．the author would choose the food of Zone Manhattan |
| C．the food from eDiets was the worst of the four |
| D．Zone Manhattan sends food once a week |
Searching for love is no longer just a favorite subject for songs. It has also become a huge industry. Researchers say the online dating industry in the US earned 649 million dollars in 2006. They expect this number to increase to more than 9 million dollars by 2011.
Experts say that the industry has grown because traditional social ties have weakened. Many young people leave behind a close community of friends and family to find work in bigger cities. People work longer hours, so they have less time to meet new people.
This helps explain the popularity of online dating. Some estimates say120 thousand marriages a year result from matches made on the Internet.
The dating industry has also been expanding in new ways. Many companies offer personalized services for finding the perfect mate. These companies are answering a large demand by single people. They are willing to invest their time and money to find love with carefully planned methods, instead of leaving love to chance.
AskRomeo is a company in Virginia. It provides single people with advice on how to meet a person for the first time.
Also in Virginia, the company True Life Partners provides a more costly and detailed dating service. The company hires a team of professional persons who help couples meet. But this level of service comes at a high price. Men pay thousands of dollars for the service. But women get to take part at no cost.
There are lots of other costs linked to dating. And we wonder how the economic recession(衰退) has affected dating in the US.
【小题1】What can we infer from the first paragraph?
| A．Songs were only written to express love in the past. |
| B．Many people will take part in the industry in two thousand eleven. |
| C．The industry will increase the interest by nine hundred million dollars. |
| D．Love is not only the soul of some songs but also the heart of an industry now. |
| A．most of the marriages result from the Internet. |
| B．the dating industry is popular now |
| C．women won’t spend money when dating |
| D．single people like love at the first sight now |
| A．emphasize the important role of the companies |
| B．praise the two companies’ good work |
| C．show how the companies help expand the dating industry |
| D．show the companies are the base of the industry |
| A．The situation of dating now in the economic recession |
| B．How to deal with the economic recession |
| C．What the economic recession is. |
| D．Whether the cost of dating is decreasing now in the US. |