题目内容
The Best Parks for All
OPENING TIMES Open every day of the year except Christmas Day
Summer Time:10 A.m.—6 p.m., last admission 4:30 p.m.
Winter Time:10 A.m.—dusk, last admission 3 p.m.
We recommend that you allow between 3 and 4 hours to fully enjoy the Park
HOWLETTS
DISABLED VISITORS Howletts is accessible to wheelchair users and every effort has been made to enable the greatest possible enjoyment for disabled guests. Wheelchairs are available for hire (please book in advance to avoid disappointment). There are reduced admission prices for disabled visitors. Please request more detailed advice on arrival.
BY ROAD Howletts is located at Bekesboume and is signposted off the A2. three miles south of Canterbury in Kent. Free parking.
BY RAIL One and a half hours from London Victoria to Bekesboume Station, followed by a 15-minute walk. For information telephone 0845 748 4950.
BY SEA The Park is easily reached from the Channel Ports and terminals.
BY AIRCRAFT The Park is within a 30-minute drive from the terminal at Folkestone.
PORT LYMPNE
DISABLED VISITORS Port Lympne lies on hilly terrain and as a result is quite steep (陡峭的)in places. There are however, selected routes suitable for wheelchair users. A safari shuttle (旅行车) service around the park is available (free of charge to disabled visitors—subject to availability). Please request more detailed advice on arrival. There are substantially reduced admission prices for disabled visitors.
BY ROAD Port Lympne is located at Lympne, near Hythe in Kent. Leave the M20 at Junction 11 and the Park is situated just 5 minutes away. Look for the brown tourist signs. Plenty of free parking.
BY RAIL Just over an hour from London Charing Cross or Victoria to Ashford Station The Park is then only a 30-minute bus ride away (No. 10 bus). For information telephone 0845 748 4950.
BY SEA The Park is easily reached from the Channel Ports and terminals.
BY AIRCRAFT The park is only 10 minutes’ drive from the terminal at Folkestone.
1.You can enter either of the two parks at __________.
A.9:30 A.m. in summer B.11:30 A.m. on Christmas
C.3 p.m. on Easter Day D.4:30 p. m. in winter
2.After you get off the train, it will take you 15 minutes to get to __________.
A.HOWLETPS by taxi B.HOWLETTS on foot
C.PORT LYMPNE by bike D.PORT LYMPNE by bus
3.The two parks are different in __________.
A.opening times B.convenience of traffic
C.caring for the disabled D.land forms
CBD
“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough.If there is no substance(事实) behind the image, the product, service or person will fail eventually.
First of all, one should consider how important image is in the selling of products and services.Advertising agencies have raised the art of creating an image to a state of near perfection.Public concept of that product or service is certainly managed by the images created by the advertising agencies.But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back.For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness.But the recent scandal (丑闻) showed that behind that image, it cheated in business practices.Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit.Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal advisers can build up a public image for politicians and movie stars.Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons.But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune.With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person.But image is only half of the equation.What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
【小题1】The downfall of the Arthur Andersen accounting firm is due to ________.
A.its dishonesty in business | B.its previous images |
C.its bad management | D.its poor service |
A.Their images were not well built up |
B.They failed to live up to their images. |
C.They felt much pressure from the public |
D.They paid little attention to fame and fortune. |
A: Argument P: Point C: Conclusion
【小题4】The author tries to argue that _________.
A.image creates everything | B.image is the key to success |
C.truth is unlikely ever to be equaled | D.truth and image are equally important |