题目内容
Today's libraries differ greatly from ________.
- A.the past
- B.that are past
- C.those past
- D.those of the past
Why are we addicted to upgrades? According to Donald Norman, American author of the book The Design of Everyday Things, “planned obsolescence”（计划性报废） is the trick behind the upgrading culture of today’s consumer electronics industry.
The New York Times cited Norman last month, saying that electronics manufactures strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick– they’re not inventing anything new,” he said.
Thomas Wensma, a Dutch designer, despises the “planned obsolescence” of companies, as recently reported by UK-based The Guardian.
Wensma said this is a wasteful system through which companies – many of them producing personal electronics – release shoddy products simply because “they know that, in six months or a year, they’ll put out a new one”.
But the new psychology of consumers is part of this system, as Wensma said to the newspaper: “We now want something new, something pretty, the next shiny thing.”
____________________
“It’s to the damage of the consumer and the environment,” as the New York Times quoted Norman. “But perhaps to the betterment of the stockholder.”
In its most recent fiscal(财务的) year, Apple’s profit margin was more than 21 percent, reported the Los Angeles Times. At Hewlett-Packard, the world’s biggest PC manufacturer, it was only 7 percent.
“Steven Jobs pushed the principle of ‘planned obsolescence’ to new heights,” the newspaper commented on the company’s profits and marketing strategy. “Apple’s annual upgrades of its products generate sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version, even when the changes are incremental.”
Peer pressure
As to Li Jijia, the need for upgrading his smart phone comes mainly from friends and classmates. When the majority of friends are switching to the latest devices, he worries about feeling left out.
“Some apps and games require better hardware to run,” said Li. “If you don’t join in, you lose part of the connection to your friends.”
【小题1】Donald Norman believes that electronics makers strategically release new upgrades periodically because __________.
| A．customers need the latest version | B．technology is developing so fast |
| C．they want to invent something new | D．they can make a lot of money |
| A．positive | B．negative | C．indifferent | D．neutral |
| A．Huge profits | B．Apple’s principle |
| C．Environmental damage | D．Marketing strategy |
| A．the new psychology of consumers is also to blame for the wasteful system |
| B．young people are always fond of something new, pretty and shiny |
| C．if you don’t upgrade your smart phone, you will lose contact with your friends |
| D．needs of consumers help to promote the development of electronics industry |
某中外合资企业在一家英文报上登了一则广告，招聘一名秘书。假如你叫李华，请根据下面的简历表用英语写一封求职信。
| 姓名 | 李华 | 性别 | 女 | 身高 | 1.62米 |
| 出生年月 | 1985.5 | 婚否 | 未婚 | 身体状况 | 健康 |
| 毕业学校 | 上海商学院 | ||||
| 其他：1. 有三年工作经历。 2. 打字快，熟练计算机操作。 3. 擅长英语，懂一些德语。4. 办事认真，待人诚恳，与人和睦相处。 | |||||
2. 短文需包括表中所有要点，内容可适当发挥，以使行文连贯。
3. 参考词汇：上海商学院 Shanghai Commercial College
Dear sir,
I’m writing to apply for the position as a secretary in your company, which I saw advertised in today’s paper. I believe I have the qualifications to fit the job.
Sincerely yours,
Li Hua
题1分，满分10分） 
he bottom of my heart, I hope 9. ___________