题目内容

(三)

A

I recently spent two years in the Arctic filming the series Blue Planet. I love being in an environment that hasn't changed for 20,000 years. Of course it's freezing, but it must be a healthy place because you never catch colds.

When I'm filming, I like to really feel how lonely the environment is. Filming underwater involves cutting through thick ice and diving in tied to a line. The person at the other end has to be ready to pull you out fast if necessary.

Originally I was a research diver for the British Antarctic Survey project, but for me science lacked excitement. I'd always enjoyed photography, and whenever camera teams passed through, they encouraged me to watch and learn. I was then able to move into filming in 1985 and have concentrated on Arctic and Antarctic wildlife ever since.

I prefer to be faced with the animals I'm filming. I haven't got in the water with killer whales yet, but I plan to. Of course, it's dangerous if you choose the wrong moment. They're big animals and can move fast, so I'd be stupid to film them searching for food!

I've never had problems with polar bears, although once I was frightened when one tried to get into my tent. Polar bears are bold, clever and dangerous. But I made this one see I wasn't about to attack it - I'm sure it realised I wouldn't hurt it.

When I come home back from my trips, I work in the mornings and spend the afternoons swimming to keep fit. Now I'm fifty, filming is harder. The challenge for me is to continue to deliver high-quality work.

56. In this text, the writer is describing __________.

A. the challenges of the environment he works in       B. the beautiful scenery of the Arctic

C. the career opportunities in TV camera work.     D. the difficulties of having to work alone

57. What does the writer say about his early career?

A. He was bored by working only in Antarctic.

B. It taught him how to become a skilled diver.

C. He wasted the years he spent as a scientist.

D. It provided him with a chance to learn about filming.

58. When talking about killer whales, the writer says that __________.

A. he has always been careful when diving with them

B. he tries to avoid any danger by facing them

C. he will only film them from a safe distance

D. he believes there are safe opportunities to film them

59. How does the writer describe his experience with a polar bear?

A. The writer realized he was wrong to trust polar bears.

B. The writer felt nervous that the bear might come back.

C. The bear seemed to know the writer wasn’t a danger.

D. The animal was much more afraid than the writer was.

【小题1】A

【小题2】D

【小题3】D

【小题4】C

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第三部分:阅读理解(共20小题;每小题2分,满分40分)

阅读下面短文,从每题所给的四个选项(A、B、C、D)中,选出最佳选项,并在答题卡上将该项涂黑                                   A

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

 “I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”

However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could ________.

A. get the sweater at a lower price    B. be heard by people around

C. be admired by other shoppers    D. decide on buying the sweater

2. Lorenzo Bertolla is __________.

A. a very popular male singer         B. an advertising agency

C. a clothing company in Rome      D. the brand name of a sweater

3. Which of the following can be inferred from the passage? 

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tend to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it's too direct.

D. Undercover marketing will surely be banned soon by the government.

4. Which of the following would be the best title for the text?

 A. Two Attractive Shoppers            B. Lorenzo Bertolla Sweaters

 C. Ways of Advertising                   D. Undercover Marketing

 

(三)

A

I recently spent two years in the Arctic filming the series Blue Planet. I love being in an environment that hasn't changed for 20,000 years. Of course it's freezing, but it must be a healthy place because you never catch colds.

When I'm filming, I like to really feel how lonely the environment is. Filming underwater involves cutting through thick ice and diving in tied to a line. The person at the other end has to be ready to pull you out fast if necessary.

Originally I was a research diver for the British Antarctic Survey project, but for me science lacked excitement. I'd always enjoyed photography, and whenever camera teams passed through, they encouraged me to watch and learn. I was then able to move into filming in 1985 and have concentrated on Arctic and Antarctic wildlife ever since.

I prefer to be faced with the animals I'm filming. I haven't got in the water with killer whales yet, but I plan to. Of course, it's dangerous if you choose the wrong moment. They're big animals and can move fast, so I'd be stupid to film them searching for food!

I've never had problems with polar bears, although once I was frightened when one tried to get into my tent. Polar bears are bold, clever and dangerous. But I made this one see I wasn't about to attack it - I'm sure it realised I wouldn't hurt it.

When I come home back from my trips, I work in the mornings and spend the afternoons swimming to keep fit. Now I'm fifty, filming is harder. The challenge for me is to continue to deliver high-quality work.

56. In this text, the writer is describing __________.

A. the challenges of the environment he works in       B. the beautiful scenery of the Arctic

C. the career opportunities in TV camera work.    D. the difficulties of having to work alone

57. What does the writer say about his early career?

A. He was bored by working only in Antarctic.

B. It taught him how to become a skilled diver.

C. He wasted the years he spent as a scientist.

D. It provided him with a chance to learn about filming.

58. When talking about killer whales, the writer says that __________.

A. he has always been careful when diving with them

B. he tries to avoid any danger by facing them

C. he will only film them from a safe distance

D. he believes there are safe opportunities to film them

59. How does the writer describe his experience with a polar bear?

A. The writer realized he was wrong to trust polar bears.

B. The writer felt nervous that the bear might come back.

C. The bear seemed to know the writer wasn’t a danger.

D. The animal was much more afraid than the writer was.

 

第三部分:阅读理解(共20小题;每小题2分,满分40分)

阅读下面短文,从每题所给的四个选项(A、B、C、D)中,选出最佳选项,并在答题卡上将该项涂黑                                   A

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

 “I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”

However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could ________.

A. get the sweater at a lower price    B. be heard by people around

C. be admired by other shoppers    D. decide on buying the sweater

2. Lorenzo Bertolla is __________.

A. a very popular male singer         B. an advertising agency

C. a clothing company in Rome      D. the brand name of a sweater

3. Which of the following can be inferred from the passage? 

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tend to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it's too direct.

D. Undercover marketing will surely be banned soon by the government.

4. Which of the following would be the best title for the text?

 A. Two Attractive Shoppers            B. Lorenzo Bertolla Sweaters

 C. Ways of Advertising                   D. Undercover Marketing

第三部分:阅读理解(共20小题;每小题2分,满分40分)

阅读下列短文,从每题所给的A、B、C、D四个选项中选出最佳答案。

Good health is the most precious thing in the world .When you have got it, you never think about it. When you haven’t got it , you think about it all the time. Our biggest enemies are not terrible, diseases and so on. We are our own biggest enemies because we sometimes destroy our own good health. Some of us eat too much, drink too much and smoke too much. And though our reason tells us we should control ourselves, we find it difficult. The fact is that most human beings need stimulation. Who doesn’t enjoy a drink after a busy day? Only a smoker knows the pleasure of a cigarette with a cup of coffee.

So far so good. The danger is when these innocent pleasure run our lives and so destroy our health. When you find yourself eating between meals or eating too much rich food, when you can only keep yourself going by taking frequent drinks or by smoking one cigarette after another, then it’s time to stop and think what you might be doing to yourself. The funny thing is that when we don’t control ourselves, simple pleasures are no longer simple pleasures.

All right, I know what you’re thinking. You’re probably saying: “It’s all very well for him to talk, but I can’t help myself. I need that extra bit of food, that extra drink, that extra cigarette. Life has so many pressures that I can’t manage without them.” But I’m saying you can help yourself. Not only that you must help yourself. Because if you don’t help yourself, no one else can. So be your own best friend .

1. In the writer’s view, the most precious thing in the world is ________.

   A. time         B. work         C. friendship        D. good health

2 This passage is mainly about _________.

   A. terrible diseases             B. pleasures after a busy day

C. the danger of too much drinking, smoking and eating

D .the difficulty of controlling ourselves

3. “I can’t help myself” means _________.

   A. I can’t do it myself              B. I must ask someone for help

   C. I can’t control myself            D. Do help me , please

4. Which of the following expresses the writer’s advice?

   A. Have a drink after a busy day.  

   B. Have a cigarette with a cup of coffee.

   C. Eat as much rich food as you can.

   D. Be your own best friend and control yourself

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