题目内容
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。
Read the following text and choose the most suitable heading from AF for each paragraph.There are extra headings which you do not need.
A.Advertisements influence people's future lives B.Advertisements increase production C.Advertisements can be seen everywhere D.People's impression on advertisements E.Advertising on the Internet F.Advertising influences people's purchasing |
1.________
Advertisements come in many different sizes and shapes these days.In cities,you can see them on the sides of buses,taxis and trains.There are advertisements high up on the sides of buildings,lit up by day and by night to catch our attention.Many people are walking advertisements!The names of famous brands(商标,牌子),like Nike,Pepsi,Guess and
Apple,appear on shoes,clothing and bags.So when people go about their daily lives using these branded products,they are helping the manufacturers to sell more of them.
2.________
It is the goal of every company to get you to recognize its name.To do this,he company's name is always printed in the same way,using the same letters and the same colors.So,when customers see the same“look”to the company name day-in and day-out(日复一日,每天),they begin to recognize it without having to read it.When this happens,the advertisement is a success.The buyer recognizes the brand on certain products when they are shopping.So they are more inclined(倾向于)to purchase these products instead of the ones whose brands they don't know as well.This technique is called“brand recognition”and it is a clever way to increase company sales.It is very widely Practiced in the advertising industry.You might like to make a list of the brands that you recognize and see if you have bought those products.When you do this exercise you will agree that advertising has influenced(影响)the way you buy things and use them in your life.
3.________
Advertisements can be placed nearly everywhere and they have become enormously popular on the Internet.That means that customers can see them at any time and from any place,provided they can access(进入)the Internet.A new type of commerce has developed,called e-commerce(“ e”stands for electronic),and every kind of product can be bought and sold using the Internet.This latest marketplace is very new and exciting,and many experts believe that it will change the way that advertising,shopping and commerce are done In the future.
4.________
We cannot predict the future of advertising,but one thing is certainadvertisements are here to stay and will always be a source of information,humor,creativity and innovation (创新)which influences our lives.