题目内容
3.Advertising gives useful information about which products to buy.But modern advertising does more than gives news about products and services.Today's advertisements,or ads,try to get consumers to buy certain brands.Writers of advertising are so skillful that they can sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of food,or see a movie.Consumers might never even want a product if they did not see or hear advertisements for it.For example,you probably do not need the newest cereal in the supermarket.There are probably many cereal brands on your kitchen shelves.You may not have space on a shelf for another.But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box,you may want it.Advertising must get attention.To be effective,it must be exciting,entertaining,or provide some pleasure.The secret of writing good advertising copy is to offer a good idea as well as a product.The idea is what the ad is really selling.One example is an ad that says eating a certain cereal will make a person do well in sports.That cereal brand may sell better if consumers think it offers strength and energy.
24.What is discussed in this passage?B
A.The content of modern advertising.
B.The skills of modern advertising.
C.The results of modern advertising.
D.The writing of modern advertisig.
25.According to the passage,a good advertisement shouldA.
A.be both persuasive and effective
B.give people useful information
C.show people a product
D.show people a new idea of a product
26.From the passage,we know thatD
A.modern advertising has less effect on customers
B.once customers see ads about a new cereal,they are sure to buy it
C.cereal can make people strong
D.cereal is a kind of food which is popular among people
27.What can we infer from the passage?A
A.Customers can easily be persuaded by advertisements.
B.Customers should be persuaded by advertisements.
C.It's impossible for customers to buy a product without advertisements.
D.Customers buy products according to their demands rather than the advertisements.
分析 本文主要讲述广告的介绍作用和劝诱作用,讨论了广告使用什么样的技巧起到应有的作用.
解答 24.B 主旨题.根据文章内容本文Today's advertisements,or ads,try to get consumers to buy certain brands.Writers of advertising are so skillful that they can sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of food,or see a movie.着重讲述了广告的作用,所以为了起到应有的作用,必须有一定的技巧.结合选项,故选B
25.A 细节题.由文章第一段第三句"Today's advertisemens,orads,try to get consumers to buy certain brands"可知 一个好的广告既要有说服力也要有效,A 正确.
26.D 推理题.由文章第二段"you probably do not need the newest cereal in the to buy it supermarket.There are probably many cereal brands on your kitchen shelves.You may not have space on your shelf for another.But if you see ads about a new ce real that is your extra-tasty and has a free prize in the box,you may want it."可以 推测出来 cereal 是一种受人们欢迎的食品.选D
27.A 推理题.由于本文主要讲述广告的介绍作用和劝诱作用,同时文章第二段的麦片的例 子就是一个暗示,可知人们很容易被广告说服,所以 A 为正确答案.
点评 本文是一个社会文化类阅读,题目涉及多道细节理解题,做题时结合原文和题目有针对性的找出相关语句进行仔细分析,结合选项选出正确答案.推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案,切忌胡乱猜测,一定要做到有理有据