题目内容
The kind-hearted couple decided to ___ the little boy whose parents had been killed in the flood.
A. adopt B. adapt C. adjust D. admit
A
Although one might not think so from some of the criticism of it, advertising is essential to the kind of society in which people in the United Kingdom, and a very __50__ proportion of the world at large, live. Advertising is necessary as a __51__ of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never __52__ to hear at all if it were not for advertising. And advertising helps a great deal to promote a __53__ standard of living.
In talking about advertising, one should not think only __54__ a commercial on television, or an advertisement in the newspapers or periodicals. In its widest __55__ , advertising includes a host of other __56__ such as packaging, shop displays and — in the sense of communication — even the spoken word of the salesman. __57__ , the roots of advertising are to be found in the market place.
For many years it was thought that it was enough to __58__ goods and supply services, h is only more __59__ that it has become increasingly understood that the production of goods is a waste of resources __60__ those goods can be sold at a fair price within a __61__ time span. In the competitive society in which we live, it is essential that we go out and sell what we have to offer, and advertising plays an important role in this respect, whether selling at home or in __62__ markets.
Approximately 2 percent of the UK gross national product is spent on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Of course, advertising does try to attract the interest of the __63__ consumer, but if the articles when __64__ does not match up to the standards that the advertising suggests that it will, it is obviously exceedingly unlikely that the article will sell well.
50. | A. | enjoyable | B. | considerable | C. | agreeable | D. | knowledgeable |
51. | A. | data | B. | proportion | C. | means | D. | messages |
52. | A. | get | B. | put | C. | find | D. | avoid |
53. | A. | demanding | B. | raising | C. | creating | D. | rising |
54. | A. | in honor of | B. | in case of | C. | in terms of | D. | in favor of |
55. | A. | sense | B. | sure | C. | level | D. | extent |
56. | A. | conferences | B. | activities | C. | matters | D. | actions |
57. | A. | Of all | B. | And all | C. | Among all | D. | After all |
58. | A. | protest | B. | program | C. | process | D. | produce |
59. | A. | quickly | B. | immediately | C. | recently | D. | totally |
60. | A. | unless | B. | though | C. | until | D. | when |
61. | A. | inevitable | B. | comfortable | C. | reasonable | D. | available |
62. | A. | country | B. | import | C. | jobs | D. | export |
63. | A. | financial | B. | potential | C. | essential | D. | social |
64. | A. | presented | B. | purchased | C. | responded | D. | respected |