There is no other five-year –old like him. He has a potato-shaped head , thick eyebrows and a voice that is not easily forgotten. He is not evil, but trouble follows him wherever he goes.
Crayon Shinchan(蜡笔小新)enjoys great popularity in China. He has many fans in Hong Kong , Taiwan and on the mainland. And he is one of the hottest cartoon characters in his home country, Japan.
But, the trouble-maker’s show was ranked the No. 1 most unwanted cartoon program by Japan’s Parents’ Association on April 18.
More than half the parents who took part in the study thought Shinchan was a negative role model for children. They believed his actions and speech were adult in nature and not suitable for kids.
Many parents and education experts in China agree with them. Shinchan, they say, is really offensive. He looks out for pretty ladies on the street; at the bookstore he reads magazines full of sexy women; he pretends to be kidnapped by his teacher when he sees a police car; and he raises his mum’s skirt and shouts out the color of her underpants if she doesn’t buy him what he wants.
“Crayon Shimchan is full of dirty humor. The boy shows some terrible adult mentality(心态),which doesn’t match his age,” said Pang Lijuan, professor of the Education Department at Beijing Normal University. Pang further pointed out that Shinchan destroys the traditional image of a polite, hard-working boy. She fears that some teens may copy his behavior and harm their psychological development. Pang and many others in China think that Shinchan is a cartoon for adults-----not for children.
But some kids disagree. Jiangxin, a senior 2 student in Luhe Middle School in Beijing, became a fan of Shinchan after he first saw the cartoon two years ago. He said it is Shinchan’s humor , courage, and cleverness that makes him and his friends love the little cartoon character . “Shinchan looks at the adults’ world with kid’s eyes. He uncovers the hypocrisy(虚伪) and selfishness in a childish way,” explained Jiang. “We watch it just for fun.” But Jiang also admitted that Shinchan is not good for all ages. “It may not be suitable for primary school kids. They may try to blindly copy him.”
Shinchan’s “father ”, Japan’s popular cartoonist, Yoshito Ushi, never thought Shinchan would cause such a heated discussion. He argued that Shinchan is a childish copy of Japan’s middle-aged men. The boy does everything adults would like, but don’t dare to do. “People can easily forgive him because he’s only five years old,” said Yoshito.
【小题1】 Teachers and parents dislikes Crayon Shinchan because         .

A.he looks very ugly
B.he caused a heated discussion
C.the character was created by an adult cartoonist
D.he was regarded as a negative role model for children to follow
【小题2】Many children are crazy about Shinchan mainly because       .
A.he looks very funny
B.the cartoon character is suitable for all ages
C.they think he is humorous, clever and brave
D.he is a childish copy of Japan’s middle-aged men
【小题3】The underlined word “offensive” in Paragraph 5 probably means       .
A.humorousB.ugly-looking C.funnyD.unpleasant
【小题4】What is Yoshito Ushi’s explanation of Shinchan’s behaviour?
A.Shinchan is such a naughty boy that he can’t behave himself.
B.Shinchan is trying to draw people’s attention by doing some offensive things.
C.Shinchan wants to set a role model in a different way.
D.Shinchan’ s behaviour is just a childish copy of Japan’s middle-aged men.

Speakers of different languages not only describe the world differently but think about it differently too, according to a new study.
Researchers used a cartoon cat Sylvester to study how language was reflected (反映) in the gestures people made. Dr. Sotaro Kita of the University of Bristol’s Department of Experimental Psychology (心理学), showed the cartoon to a group of native English, Japanese and Turkish speakers and then watched their gestures as they described the actions they had seen. He found speakers of the three different languages used different gestures to describe the same event, which appeared to reflect the way the structure of their languages expressed that event. For example, when describing a scene where the cat swings on a rope, the English speakers used gestures showing an arc trajectory (弧形轨迹)  and the Japanese and Turkish speakers tended to use straight gestures showing the motion but not the arc.
Dr. Kita suggests this is because Japanese and Turkish have no proper verb to express the English meaning “to swing”. While English speakers use the arc gesture as their language can readily express the change of location and the arc-shaped trajectory, Japanese and Turkish speakers cannot as easily express the idea of movement with an arc trajectory so they use the straight gesture.
Dr. Kita said, “My research suggests that speakers of different languages cause different spatial (空间的) images of the same event in a way that matches the expressive possibilities of their own languages. In other words, language influences (影响) spatial thinking at the moment of speaking.”
68. 【小题1】Researchers watched the gestures the people made because they wanted to know _____.

A.how language was reflected
B.whether they could express the same idea
C.whether they could describe what they had seen
D.how the structure of language changed
69. 【小题2】After watching the gestures of speakers of the three different languages, Dr. Kita concluded that _____.
A.Japanese and Turkish people couldn’t express the meaning of “swing”
B.English was obviously better than Japanese and Turkish
C.no word in Japanese and Turkish could express some ideas of English
D.every language had its own special way to describe things
70.【小题3】What is mainly discussed in the text?
A.Differences between languages.
B.Differences between gestures.
C.How people use different gestures to express the same event.
D.That language influences the way people think.

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
  
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?

A.A website aimed at children’s foodB.The cartoon guide named “Haiz”
C.An “aducation” website for childrenD.A popular online video game
【小题2】 Why did the government start the website?
A.To advertise the video game for children.
B.To help children know about advertising.
C.To attract the biggest market of buyers.
D.To sell the products of its company.
【小题3】 What can players do in the website game?
A.Play video games during the trip.B.Travel to a supermarket.
C.Eat in a fast-food restaurant.D.Choose appearance for their character.
【小题4】Children are important for advertising because they are ______.
A.important for the society B.the most potential buyers
C.easily influenced by adsD.easily affected by poor products
【小题5】 According to Michelle Obama, lots of foods advertised for children are ________.
A.of low qualityB.yummyC.of high nutritionD.healthy


 
The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?

A.A website aimed at children’s foodB.The cartoon guide named “Haiz”
C.An “aducation” website for childrenD.A popular online video game
【小题2】Why did the government start the website?
A.To advertise the video game for children.B.To help children know about advertising.
C.To attract the biggest market of buyers.D.To sell the products of its company.
【小题3】What can players do in the website game?
A.Play video games during the trip.B.Travel to a supermarket.
C.Eat in a fast-food restaurant.D.Choose appearance for their character.
【小题4】Children are important for advertising because they are
A.important for the society B.the most potential buyers
C.easily influenced by adsD.easily affected by poor products
【小题5】According to Michelle Obama, lots of foods advertised for children are ________.
A.of low qualityB.yummyC.of high nutritionD.healthy

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids of that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Comission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】The best title of the text may be ________.

A.The guide of AdmongoB.An education website for children
C.A popular online video gameD.An advertising website
【小题2】The government started the website to _________.
A.attract the biggest market of buyers.
B.sell the products of its company.
C.help children know about advertising.
D.advertise the video game for children.
【小题3】 Players in the website game can_________.
A.choose hair styles for their character.B.travel to a supermarket.
C.eat in a fast-food restaurant.D.play video games during the trip.
【小题4】According to Michelle Obama, lots of food advertised for children are _____.
A.healthyB.of high nutritionC.yummyD.of low quality

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