题目内容
threatened, according to new research published in the journal Science. That’s a large fraction of Earth’s
animals, but this new study held some good news too. Conservation efforts by humans have slowed the
loss of many species of amphibians (两栖动物), birds, and mammals. Losses in these groups would
have been about 20 percent greater had it not been for recent action of protection.
Among the animal-conservation success stories is one about birds called Mauritius kestrels (红隼).
In the 1970s, just four of these birds were left in the world. Through a special breeding program,
scientists were able to increase their number to about 1,000 and release them into the wild.
Humpback whales (座头鲸) have benefited greatly from recent conservation efforts as well. They
were once on the International Union for Conservation of Nature’s (IUCN) list of species threatened
with extinction. But the species is now in less danger, thanks to laws that ban whale hunting. The IUCN
even moved the humpback into “species of the least concern”.
Over the past 100 years, the white rhino (犀牛) of South Africa has also made an amazing recovery
because of habitat protection. The breed multiplied from just 50 animals to about 17.000. Their home
has been turned into a protected area, safe from poachers (people who hunt animals illegally) and other
threats.
Stuart Butchart, one of the authors of the new study in Science, is encouraged by the positive effects
of conservation. But he says, “Biodiversity (生物多样化) of species is in a frightening state. Its situation
is getting worse. But our results show we can turn the situation around.”
New conservation policies hopefully are on the way. One hundred ninety-three countries recently met
in Japan at the Convention on Biological Diversity to set goals for preserving threatened wildlife and
their habitats Only 1 percent of ocean and 12 percent of land areas were protected under earlier
agreements. Two new goals set by the group are to designate (指定) 10 percent of the world’s ocean
and 17 percent of land environments as protected areas to help increase endangered-animal population.
B. Conservation efforts should not only be made by human beings.
C. Humpback whales are not no the International Union for Conservation of Nature’s list now.
D. Because many groups are working to protect wildlife, natural habitats are in good condition.
B. Breeding programs
C. Laws of banning whale hunting
D. Creation of studying organizations
B. man conquers nature
C. animals are more important
D. law is fair
B. many animals should be removed from the endangered list
C. humans seem to be at a loss in face of the protection of biodiversity
D. people’s concern of species extinction is completely unnecessary
B. build land environments
C. increase the population of endangered animals
D. control animal population
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Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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