题目内容
In 1939 two brothers, Mac and Dick McDonald, started a drive–in restaurant in Sna Bemadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this minimal selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine（常规） for the preparation of their food, and they insisted on their cook’s sticking to the routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened; they were content with this small success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake mixing machines. He quickly saw the unmatched appeal of the brother’s fast food restaurant and bought the right to franchise( 经销)other copies of their restaurants. The agreement signed included the right to copy the men, the equipment, and even their red and white buildings with the golden arches.
Twenty years after the day Ray Kroc watched people rush up to order fifteen–cent hamburgers, McDonalds had over $ 1 billion in total sales a year. Today McDonalds is a world famous name. Its first twenty-two years is one of the most incredible success stories in modern American business history.
60. Mac and Dick McDonald had experience in managing all of the following business except ________.
A. a theater B. a drive–in C. an ice-cream shop D. a barbecue restaurant
61. What is this passage mainly about?________
A. Ray Kroc’s business abilities.
B. The development of fast-food service.
C. The life of Mac and Dick McDonald.
D. How McDonalds became a billion-dollar business.
62. How did the McDonald brothers keep the uniformity of the hamburgers? ________
A. They asked help from Ray Kroc.
B. They allowed other copies of their restaurant.
C. They had strict rules for the preparation of the food.
D. They added a new concept to the selection of the food.
63. We can conclude from this passage that ________.
A. Ray Kroc had great sense of business.
B. forty years ago there were a lot of fast-food restaurants
C. Mac and Dick McDonald never became wealthy because they sold their idea to Ray Kroc
D. the location the McDonalds chose was the only source of the great popularity of their drive-in
CDCA
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