Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices.thereby establishing a firm home market and so makin 题目和参考答案——青夏教育精英家教网—

题目内容

Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices，thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need of many services: Without advertisements your daily newspaper would cost four times as much，the price of your television license would need to be doubled，and travel by bus or tube would cost more.

And perhaps most important of all，advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact the twenty-seven Acts of Parliament govern the terms of advertising，no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long，for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised， it is the surest proof I know that the article does what is claimed for it， and that it represents good value.

Advertising does more for the material benefit of the community than any other force I can think of.

There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve， for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

61.By the first sentence of the passage the author means that____.

A. he is fairly familiar with the cost of advertising

B. everybody knows well that advertising is money consuming

C. advertising costs money like everything else

D. it is worthwhile to spend money on advertising

62.In the passage，which of the following is NOT included in the advantages of advertising?

A. Securing greater fame. B. Providing more jobs.

C. Enhancing living standards. D. Reducing newspaper cost.

63.The author thinks that the well-known TV personality is____.

A.very precise in passing his judgment on advertising

B.interested in nothing but the buyer's attention

C.correct in telling the difference between persuasion and information

D. obviously partial in his views on advertising

64.In the author's opinion，______.

A.advertising can seldom bring material benefit to man by providing information

B.advertising informs people of new ideas rather than wins them over

C.there is nothing wrong with advertising in persuading the buyer

D.the buyer is not interested in getting information from an advertisement

65.What attitude does the author hold for advertising?

A.Negative. B.Positive. C.Ridiculous. D.Not stated.

DADCB

练习册系列答案

本土练霸系列答案

练习与测试湖南教育出版社系列答案

学而优中考专题分类集训南京大学出版社系列答案

相关题目

As a professor at a large American university, there is a phrase that I often hear from students: “I’m only a 1,050.” The unlucky students are speaking of the score on the Schoolastic Aptitude Test (SAT), which is used to determine whether they will be admitted to the college or university of their choice, or even if they have a chance to get a higher education at all. The SAT score, whether it is 800, 1,100 or 1,550, has become the focus at his time of their life.

It is obvious that if students value highly their test scores, then a great amount of their self-respect is put in the number. Students who perform poorly in the exam are left feeling that it is all over.The low test score, they think, will make it impossible for them to get into a good college. And without a degree from a prestigious university, they fear that many of life’s doors will remain forever closed.

According to a study done in the 1990s, the SAT is only a reliable indicator of a student’s future performance in most cases. Interestingly, it becomes much more accurate when it is set together with other indicators--like a student’s academic proficiency(学业水平).They will never be able to test things like confidence, efforts and willpower, and are unable to give us the full picture of a student’s potentialities. This is not to suggest that we should stop using SAT scores in our college admission process. The SAT is an excellent test in many ways, and the score is still a useful means of testing students. However, it should be only one of the many methods used.

The purpose of the SAT is to test students’ _________.

A. strong will

B. academic ability

C. full potentialities

D. confidence in school work

Students’ self-respect is influenced by their_______.

A. scores in the SAT

B. achievements in mathematics

C. job opportunities

D. money spent on education

“ A prestigious university” in para.2 is most probably _______.

A. a famous school

B. a technical school

C. a traditional school

D. an expensive school

The passage is mainly about_______________.

A. how to prepare for the SAT

B. stress caused by the SAT

C. American higher education

D. the SAT and its effects

What is the writer’s attitude towards the SAT?

A. Subjective

B. Objective

C. Critical

D. Approving

Vegetable gardening is the relaxing art and science of turning a love for growing plants into a worthwhile activity.

Vegetable gardeners agree that many home-grown vegetables picked at their best are superior to those vegetables purchased from markets. From spring through late fall, a well-planned and well-kept garden can prove a supply of fresh vegetables, thus increasing the nutrition of the family diet. Freezers make it possible to keep some of the vegetables to be enjoyed at a later date. Other vegetables can be stored for a few months in a cool area.

Having vegetables in the backyard makes home gardening appealing(吸收人的) for many people. In addition, vegetable gardening provides exercise and fun for both urban and suburban families.

Although the money spent for a garden may be little, one cannot escape the fact that gardening requires hard work and time. Many of the gardening tasks must be performed at times that are most inconvenient. Not doing jobs that should be done on a regular basis may result in failure and a negative feeling toward gardening.

One should not plant a garden that is too large for him to care for. A small, well-kept garden is more enjoyable and profitable than a large neglected one. Vegetables do well in full sunlight and need at least five or six hours of sun during the middle of the day. Too much shading results in poor plants and few vegetables. If possible, the garden should be near the house so the gardener can work in it at odd moments.

Soils for vegetables should be easily broken up and porous(能渗透的) for quick water drainage and good aeration(透气). A deep, fine, sandy good quality soil is best.

Usually the hoe owner has little choice in the soil type he can choose. Fortunately, many vegetables can be grown on poor soils if the soils are properly prepared.

Home-grown vegetables ___________.

A．can remain standing for a long time and need not be picked immediately.

B．have to be eaten as soon as they are picked

C．sell well in the market because of their good quality

D．picked at the right moment are more nutritious than those bought from the market.

Vegetables gardening is appealing for many people because ___________.

A．it requires little money

B．it is enjoyable and profitable

C．they can work in the vegetable garden at odd moments

D．it provides vegetables for the family all the year round.

The author suggests that an ideal vegetable garden ___________.

A．should be sunny B．should be within walking distance

C．should be large-sized D．should consist of sandy soil

Which of the following would be the best title for this passage?

A．Vegetable Gardening, an Escape from Boredom

B．An Ideal Vegetable Garden

C．Vegetable Gardening, a Worthwhile Activity

D．The Best Soil for Growing Vegetables

Every day millions of letters go from one country to another. Letters mailed in Italy are received in Japan. Letters mailed in Canada are received in Africa. On the letters are many different kinds of stamps，bought in different countries．
The Universal Postal Union helps each letter get to the right place as quickly as possible. It sets up rules about the size and weight of letters，postcards，and small packages（包裹）. It has rules that all countries must follow about international postal rates（费用）．
One hundred years ago，international mail did not move so smoothly. One country did not always accept another country’s letters. Letters from some countries were too large to fit into the mailboxes of other countries. Letters travelled by many different routes（路线）．Some were lost along the way．
Sometimes the person who sent the letter could pay only part of the postage. The person receiving the letter had to pay the rest．
The United States was the first to suggest that all countries work together to settle the questions of international mail. In 1974，men from twenty-four countries met in Switzerland to form the Universal Postal Union．Today，more than 120 nations belong to this union. From its office in Switzerland，the union helps the mail to move safely and quickly around the world．
【小题1】From the story we can infer that ＿＿＿＿＿＿．

A．mail is important to all countries

B．not enough letters are sent all over the world

C．all the letters must go to Switzerland first

D．all stamps look exactly the same

【小题2】The Universal Postal Union was formed ___________________ .

A．to help move mail quickly around the world

B．to give many men a chance to work

C．to help men meet in Switzerland

D．to look for the lost letters along the way

【小题3】The underlined word “postage” in this passage means __________ .

A．money paid when you buy a stamp

B．money spent on an envelope

C．the charge for carrying a letter by post

D．the pay a postman receives for his work

【小题4】This passage is mainly about ______________ .

A．different kinds of stamps in different countries	B．an organization that makes rules
C．international mail	D．the size and weight of letters

When you are little, it’s not hard to believe you can change the world. I remember my enthusiasm when, at the age of 12, I addressed delegates at the Rio Earth Summit. “I am only a child,” I told them .“Yet I know that if all the money spent on war was spent on ending poverty and finding environment answers, what a wonderful place this would be. In school you teach us not to fight with others, to work things out, to respect others, to clean up our mess, not to hurt other creatures, to share, not to be greedy. Then why do you go out and do the thing you tell us not to do ? You grown-ups say you love us, but I challenge you, please, to make your actions reflect your words.”

I spoke for six minutes and received a standing ovation. Some of the delegates even cried. I thought that maybe I had reached some of them, that my speech might actually spur(激励) action. Now, a decade from Rio, after I’ve sat through many more conferences, I’m not sure what has been accomplished. My confidence in the people in power and in the power of an individual’s voice to reach them has been deeply shaken.

When I was little, the world was simple. But as a young adult, I’m learning that as we have to make choices — education, career, lifestyle — life gets more and more complicated. We are beginning to feel pressure to produce and be successful. We are taught that economic growth is in progress, but aren’t taught how to pursue a happy, healthy or sustainable(可持续的) way of living. And we are learning that what we wanted for the future when we were 12 was ideal and innocent.

Today I’m no longer a child, but I’m worried about what kind of environment my children will grow up in. I know change is possible, because I am changing, still figuring out what I think. I am still deciding how to live my life. The challenges are great, but if we accept individual responsibility and make sustainable choices, we will rise to the challenges, and we will become part of the positive tide of change.

1.The purpose of what the writer said at the age of 12 was to _____.

A. end poverty and make school beautiful

B. find environmental answers and keep the words that they always told themselves

C. end poverty and solve the problems about environment

D. find a wonderful place and clean it up

2.What does the underlined word “ovation” in the second paragraph refer to _____.

A. a long period of laughing ?????????????

B. a warm welcome

C. an expression used for greeting ?????????????

D. a long period of clapping and applause

3.It becomes clear that the writer is possibly _____ now.

A. in his teens

B. in his twenties? ????????????? ?????????????

C. in his thirties ????????????? ?????????????

D. in his forties

4.Which of the following is true according to the passage?

A. the writer thinks what he thought at the age of 12 is mature.

B. the writer’s children will certainly live in an ideal environment.

C. the writer’s confidence in the people in power has deeply shaken their voice.

D. the writer’s belief does not change when he grows up.

The Universal Postal Union helps each letter get to the right place as quickly as possible. It sets up rules about the size and weight of letters，postcards，and small packages（包裹）. It has rules that all countries must follow about international postal rates（费用）．

One hundred years ago，international mail did not move so smoothly. One country did not always accept another country’s letters. Letters from some countries were too large to fit into the mailboxes of other countries. Letters travelled by many different routes（路线）．Some were lost along the way．

Sometimes the person who sent the letter could pay only part of the postage. The person receiving the letter had to pay the rest．

The United States was the first to suggest that all countries work together to settle the questions of international mail. In 1974，men from twenty-four countries met in Switzerland to form the Universal Postal Union．Today，more than 120 nations belong to this union. From its office in Switzerland，the union helps the mail to move safely and quickly around the world．

1.From the story we can infer that ＿＿＿＿＿＿．

A. mail is important to all countries

B. not enough letters are sent all over the world

C. all the letters must go to Switzerland first

D. all stamps look exactly the same

2.The Universal Postal Union was formed ___________________ .

A. to help move mail quickly around the world

B. to give many men a chance to work

C. to help men meet in Switzerland

D. to look for the lost letters along the way

3.The underlined word “postage” in this passage means __________ .

A. money paid when you buy a stamp

B. money spent on an envelope

C. the charge for carrying a letter by post

D. the pay a postman receives for his work

4.This passage is mainly about ______________ .

A. different kinds of stamps in different countries B. an organization that makes rules

C. international mail D. the size and weight of letters

试题分类