题目内容
a book? Well, some people will say, "Why bother with books? We have the Internet that offers a lot of more
colorful fun. Books are history!" But don't be fooled. I'm sure there's still a lot to be said for reading.
One clear reason is that a well-chosen book can give you a lot of wonderful vocabulary, so long as you
have a good dictionary, of course. Believe me, it's far easier to get new English words and phrases from a
book or an article than it is from the TV or the Internet.
But another more important point is that books give you something that the Internet simply can not. The
average webpage is picture-heavy and the text is often designed to make it as easy to read as possible. While
"easy" may attract you, unfortunately it's of little use for any long-term development of reading skills and the
general language level. Because of that, reading on the Internet cannot take the place of reading books.
But perhaps the best single reason is that simply choosing what you read and doing it independently means
that it's something you do by and for yourself. You can choose what you want to read. It's hard work, but
somewhere down the line, you'll find that what once seemed like a duty is now a pleasure.
B. Two.
C. Three.
D. Four.
B. articles
C. pictures
D. vocabulary
B. they don't like reading at all
C. they don't like history books
D. they like reading on the Internet
level.
B. reading on the Internet
C. taking holidays
D. checking dictionaries
B. knowledge
C. facts
D. skills
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 阅读理解. | ||||||||||||
| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
| ||||||||||||