题目内容
ever invented.Much of the blood on the street flows mainly from uncivil behavior of drivers who refuse to
respect the legal and moral rights of others. So the killing on the road may be regarded as a social
problem.
In fact,the enemies of society on wheels are rather harmless people-just ordinary people acting
carelessly,you might say. But it is a general truth both of law and common morality that carelessness is
no excuse when one's actions could bring death or damage to others. A minority of killers go even
beyond carelessness to total negligence (疏忽).
Researchers have estimated that as many as 80 percent of all automobile accidents can be attributed
to the psychological condition of the driver. Emotional upsets can distort (扭曲 ) drivers' reactions, slow their judgment, and blind
them to dangers that might otherwise be clear. The experts warn that it is necessary for every driver to
make a conscious effort to keep one's emotion under control.
Yet the irresponsibility that accounts for much of the problem is not confined (限制) to drivers.
Street walkers regularly break traffic rules. They are at fault in most vehicle walker accidents;and many
cyclist even believe that they
are not subject to the basic rules of road.
Significant legal advances have been made towards safer driving in the past few years. Safety
standards for vehicle have been raised both at the point of manufacture and through periodic
road-worthiness inspections. In addition,speed limits have been lowered. Due to these measures,the
accident rate has decreased. But the accident experts still worry because there has been little or no
improvement in the way drivers behave. The only real and lasting solution,say the experts,is to persuade
people that driving is a skilled task requiring constant care and concentration. Those who fail to do all
these things present a threat to those with whom they share the road.
B. To improve understanding between careless drivers and walkers.
C. To discuss traffic problems and propose possible solutions.
D. To remind drivers of the importance of safe driving.
B. To show how important it is for drivers to be emotionally healthy.
C. To show some of the inaccurate estimations by researchers.
D. To illustrate the hidden tensions in the course of driving.
B. Mindless people walking in the street.
C. Irresponsible drivers.
D. Irresponsible manufactures of automobiles.
accident problems?
B. Happy and rather confident.
C. Surprised and very pleased.
D. Disappointed and deeply worried.
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Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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