题目内容

[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising                       6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
【小题1】What is the main idea of the text? (no more than 7 words)
【小题2】Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
【小题3】Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering      
                because of the serious force of online advertising.
【小题4】List two benefits of online advertising. (no more than 20 words)
①                      ②                  
【小题5】What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)


【小题1】The effects of online advertising
【小题2】increased from
【小题3】loss of ad revenue
【小题4】①It gives the ads a much wider coverage.
【小题5】online advertising

解析【小题1】通读全文可知，文章讲述的正是网络广告的影响。
【小题2】根据下文的6 percent of all money spent for advertising, to 12 percent or more.
【小题3】根据第2段第三行including loss of ad revenue。可知很多传统的广告行业正在遭受收入的减少是因为网络广告的出现。
②It can transport potential buyers directly to their site.
【小题4】根据文章第三段内容，尤其是第2行和第4行。
【小题5】根据上文的Online advertising can be presented in many flexible styles可知这里的it就是指Online advertising。

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[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising______ 6 percent of all money spent for advertising, to 12 percent or more.

[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.

[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.

[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.

1.What is the main idea of the text? (no more than 7 words)

___________________________________________________ .

2.Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)

____________________________________________________ .

3.Complete the following statement with proper words according to Paragraph 2. (within 5 words)

Traditional types of advertising media such as newspaper and magazines are suffering ___________ because of the serious force of online advertising.

4.List two benefits of online advertising. (no more than 20 words)

①_____________ ② ______________ .              

5.What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)

_______________________________________ .

 

[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising                       6 percent of all money spent for advertising, to 12 percent or more.

[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.

[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.

[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.

1.What is the main idea of the text? (no more than 7 words)

2.Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)

3.Complete the following statement with proper words according to Paragraph 2. (within 5 words)

Traditional types of advertising media such as newspaper and magazines are suffering      

                because of the serious force of online advertising.

4.List two benefits of online advertising. (no more than 20 words)

①                      ②                  

5.What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)

 

For most students, school is over and summer fun is here. Even kids who are going to summer school don't need to be cooped up indoors during these bright sunny days. Why? Thanks to technology, many kids now have the option of attending "virtual" summer schools online.

These "virtual" classes are not new. Many colleges and universities offer online courses where the students never meet; they correspond with their teachers and classmates on the web. Even some traditional schools add to daily classes with internet-based assignments and feedback.

There are a lot of benefits to online schooling, and that's why public schools have started participating in this non-traditional type of education. Instead of students riding the bus, going to class, eating lunch at school, and going home in the early afternoon, they can now log on（登录）at any time of day or night and learn. This flexible online option requires just as much work and participation as normal summer school. However, the timing is different.

Online summer school is not for all students, just like it isn’t for all adults. The student needs to be an excellent reader in order to obtain as much information as possible from the lectures. In addition, students must understand computers and be self motivated（激发）in order to complete the class successfully.

If the students meet these requirements, then online summer school has many advantages. Written lectures can be read and reread until the student understands them. The students can email each other and the teacher if they need help. Students who participate in online summer school often earn higher grades because the teachers can answer more questions without slowing down the entire class progress. And because of this new technology, summer school students can still go to the beach, travel around the world, and take family vacations!

1.Online schooling has the following advantages and benefits EXCEPT ____. 

A．Students needn’t have as much work or participation as in traditional schools.

B．Students don’t have to go to school in crowded buses.

C．Students can have more time to understand the lessons.

D．Teachers and students have more time to arrange their own things flexibly.

2.What does the underlined word “option” probably mean? 

A．chance of expressing opinion

B．chance of expressing wishes

C．right of demanding

D．right of choosing

3.Online summer school is not suitable for ____.  

A．adults or children who are too old

B．students who are poor in reading

C．those who don’t master good computer technology

D．students who can’t finish homework on their own

4.Which of the following people is most supposed to choose online schooling?  

A．A child in the kindergarten.

B．A primary school student.

C．A government office clerk.

D．A child whose parents are working.

 

For most students, school is over and summer fun is here. Even kids who are going to summer school don't need to be cooped up indoors during these bright sunny days. Why? Thanks to technology, many kids now have the option of attending "virtual" summer schools online.
These "virtual" classes are not new. Many colleges and universities offer online courses where the students never meet; they correspond with their teachers and classmates on the web. Even some traditional schools add to daily classes with internet-based assignments and feedback.
There are a lot of benefits to online schooling, and that's why public schools have started participating in this non-traditional type of education. Instead of students riding the bus, going to class, eating lunch at school, and going home in the early afternoon, they can now log on（登录）at any time of day or night and learn. This flexible online option requires just as much work and participation as normal summer school. However, the timing is different.
Online summer school is not for all students, just like it isn’t for all adults. The student needs to be an excellent reader in order to obtain as much information as possible from the lectures. In addition, students must understand computers and be self motivated（激发）in order to complete the class successfully.
If the students meet these requirements, then online summer school has many advantages. Written lectures can be read and reread until the student understands them. The students can email each other and the teacher if they need help. Students who participate in online summer school often earn higher grades because the teachers can answer more questions without slowing down the entire class progress. And because of this new technology, summer school students can still go to the beach, travel around the world, and take family vacations!

  1. 1.

    Online schooling has the following advantages and benefits EXCEPT ____. 

    1. A.
      Students needn’t have as much work or participation as in traditional schools.
    2. B.
      Students don’t have to go to school in crowded buses.
    3. C.
      Students can have more time to understand the lessons.
    4. D.
      Teachers and students have more time to arrange their own things flexibly.
  2. 2.

    What does the underlined word “option” probably mean? 

    1. A.
      chance of expressing opinion
    2. B.
      chance of expressing wishes
    3. C.
      right of demanding
    4. D.
      right of choosing
  3. 3.

    Online summer school is not suitable for ____.  

    1. A.
      adults or children who are too old
    2. B.
      students who are poor in reading
    3. C.
      those who don’t master good computer technology
    4. D.
      students who can’t finish homework on their own
  4. 4.

    Which of the following people is most supposed to choose online schooling?  

    1. A.
      A child in the kindergarten.
    2. B.
      A primary school student.
    3. C.
      A government office clerk.
    4. D.
      A child whose parents are working.

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