题目内容

The Coca-Cola Company ___________ wiser to leave the old Coke alone and introduce New Coke as a brand extension. 【黑龙江省哈市五县2011年高考模拟试卷英语卷（22）】【情态动词及虚拟语气】　　　　　　　　　　　　　　　　　　　　　　　　　　　　 　　　

A. might have been　　　　　　　 B. can’t have been

C. must have been　　　　　　　 D. can have been

 

A

 

考查虚拟语气。意为“可口可乐公司本应聪明一点, 让老牌可乐照卖不误,同时将新口味可乐作为品牌延伸推向市场。”

 

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To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

     This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers. A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink. The non - acceptance of the new flavor by a significant part of the public brought about a prompt(果断的) restoration(恢复) of the Classic Coke, which was then marketed alongside new. King Customer ruled!

The marketing concept discussed in the passage is, in fact, __________.

A. the practice of turning goods into money

B. making goods available for purchase

C. the customer- centered approach

D. a form of persuasive salesmanship

What was the main concern of industrialists before the marketing concept was widely accepted?

A. The needs of the market.         

B. The efficiency of production.

C. The satisfaction of the user.       

D. The preferences of the dealer.

According to the passage, the underlined part "to move as much of these goods as possible" ( Para. 1 ) means _________.

   A. to sell the largest possible amount of goods

B. to transport goods as efficiently as possible

C. to dispose of these goods in large quantities

D. to redesign these goods for large - scale production

What does the restoration of the Classic Coke best illustrate?

A. Traditional goods have a stronger appeal to the majority of people.

B. It takes time for a new product to be accepted by the public.

C. Consumers with conservative tastes are often difficult to please.

D. Products must be designed to suit the taste of the consumer.

Once again, I had run away and really did not know why. I walked out of the gate to go to school and then kept walking, and walking, and walking. I was 11years old. It was almost dark; I was tired, cold, and all alone. I had not eaten all day and was afraid to turn myself over the police. I knew I would receive another beating once I returned to the Children’s Home Society. There was nothing for me to do, except keep on walking.

As darkness fell, I entered the darkened area in a city park sat down on a wooden bench hoping to avoid the police cars. It was cold and I began to tremble uncontrollably. All was quiet except for the passing cars in the distance.

“Well, hello young man.” A voice came from behind me. I jumped, almost falling off the park bench. My heart was beating ninety miles per hour. I gasped and I could hardly catch my breath. I looked up and saw a woman standing behind me in the shadows.

“You look cold and hungry,” she said. She took off her scarf, wrapped it around my shoulders and asked me to follow her. We walked about twenty feet, and then stopped under one of the park streetlights.

She held out her hand and said, “Here, you take this letter.” Seeing nothing in her hand., I stood still.

“Reach out and take the letter from my hand,” she insisted. Slowly I reached out, acting as though I was taking something from her hand. “Now hold the paper tightly and take it to any store owner,” she instructed.

I closed my thumb and finger as though I were grasping the letter and began walking toward Five Points. Several blocks down the road, I came to a store with a woman sitting behind a counter. I opened the door, walked in, and stopped directly in front of her. Very slowly I held out my hand toward her. I watched her face to see if she might think I was crazy or something.

She reached out and as her hand touched mine, I opened my tightly closed fingers and stood there waiting. She pulled back, smiled, and looked down at her hands.

She immediately turned and walked to the back of the store. After a while, the woman returned holding a paper plate.

“Here is something for you to eat.” She smiled and signaled to me to eat. Within two or three minutes, I downed the entire plate of food and several Coca Colas.

Before I left, she held out her hand and asked me to take the letter. Again seeing nothing, I held out my hand and closed my thumb and finger as though I were taking something from her. Tightly grasping nothing more than air, I walked out into the street and headed back to the park. The old woman was still there.

“It is really magic. Can I have the letter so I can be magic too?” I asked her.

She reached out, took my hand, and opened my tightly closed fingers. Whatever was being held between my fingers, she took and placed into her apron pocket. “Would you help someone if they were hungry?” she asked me.

“Yes Ma’am.”

“Would you help someone if they were hurt, cold or scared?”

“Yes Ma’am. I would be their friend.”        

“You are a very lucky little boy. You will never need the magic letter,” she responded.

1.What can we learn about the boy?

A. Though lost in the city, he didn’t feel worried or lonely.

B. He had nowhere to go and wandered aimlessly in the street.

C. He avoided the police for the fear that he would be sent to prison.

D. He had to run away because of his bad performance at school.

2.What can we infer from paragraph 3?

A. The boy was out of breath as he did some exercises.

B. The boy felt excited at the appearance of the woman.

C. The boy was scared by the sudden voice of the woman.

D. The boy held his breath, waiting for the woman to come.

3.Why does the store owner offer the boy a good dinner?

A. Because she had great sympathy for him.

B. Because she knew the boy and his parents.

C. Because he was a kind boy who deserved it.

D. Because the woman in the park had paid for it.

4.What does the writer want to tell us through the story?

A. It's better to give than to take.

B. Kindness is a universal language.

C. Don't cry even if life cheats you.

D. Life is full of the getting over of suffering.

5.What’s the best title of the passage?

A. A Kind Woman.     B. A Sleepless Night.    C. A Magic Letter.      D. A Lucky Boy.

 

— The Coca-Cola company is one of the 　　　 of the match.

— No wonder there are many Coca-Cola pictures around the sports field.

A．players

B．visitors

C．sponsors

D．judges

 

Did you ever wonder how some of your favorite foods, products or toys came about? Believe it or not, they may have been an accident, or a failure of some other intention. Below, we found three mistakes we’re thankful for turned out to be what they are.

1. Most historians hold that the Chinese invented fireworks in the 9th century when they

discovered how to make gunpowder. Story has it that a Chinese cook accidentally mixed together what were then considered common kitchen items and noticed they burnt. When put tightly in a bamboo tube and lit, it blew up.

2. In May of 1886, a law led John Pemberton, a pharmacist（药剂师）, to rewrite the formula(配方) for "Pemberton’s French Wine Coca,” his popular headache treatment. Containing sugar instead of wine as a sweetener, the outcome became something for Coke, which was later mixed with carbonated water. His bookkeeper suggested the name Coca-Cola because he thought the two C’s would look good together, which is how what we call Coca-Cola, a world –wide drink came into being.

3. During World War II, scientists at the University of Birmingham invented the magnetron—an important heat-producing part of the microwave oven(微波炉). While working for Raytheon Corporation after the war, the American engineer Percy Spencer was testing the magnetron when a chocolate bar in his pocket melted. He went on to test other foods including popcorn kernels, and found it to be a much more efficient way to cook. In 1947 Raytheon came out with the first restaurant microwave oven, which was six feet tall and weighed 750 lbs.   

1.The right time order of the three inventions, according to the passage, should be_________.

A. fireworks, the microwave and Coca-Cola

B. fireworks ,Coca-Cola and the microwave

C. Coca-Cola , fireworks and the microwave

D. the microwave, Coca-Cola and fireworks

2.Percy Spencer found the microwave efficient in cooking when he was _______.

A. looking for a way to melt his chocolate

B. trying to know how a magnetron could cook

C. working to know how the magnetron works

D. asked to invent a restaurant microwave oven

3.What can we learn from the above invention stories? 

A. Experiments make great inventors of our time.     

B. Nothing is impossible if one tries each day.

C. Inventors come out of hard work at any time.

D. A small incident may lead to a great invention.

4.What’s the best title for the passage?

A. What great inventions they are!               B. Inventions from Three Countries.

C. Stories of Accidental Inventions.          D. The Human Inventions of time.

 

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers. A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink. The non - acceptance of the new flavor by a significant part of the public brought about a prompt(果断的) restoration(恢复) of the Classic Coke, which was then marketed alongside new. King Customer ruled!

1. The marketing concept discussed in the passage is, in fact, __________.

A．the practice of turning goods into money

B．making goods available for purchase

C．the customer- centered approach

D．a form of persuasive salesmanship

2. What was the main concern of industrialists before the marketing concept was widely accepted?

A．The needs of the market.

B．The efficiency of production.

C．The satisfaction of the user.

D．The preferences of the dealer.

3.According to the passage, the underlined part "to move as much of these goods as possible" ( Para. 1 ) means _________.

A．to sell the largest possible amount of goods

B．to transport goods as efficiently as possible

C．to dispose of these goods in large quantities

D．to redesign these goods for large - scale production

4. What does the restoration of the Classic Coke best illustrate?

A．Traditional goods have a stronger appeal to the majority of people.

B．It takes time for a new product to be accepted by the public.

C．Consumers with conservative tastes are often difficult to please.

D．Products must be designed to suit the taste of the consumer.

 

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