题目内容
Reader’s Digest is a ____popular magazine in the world.It has a devoted following of 100 million readers across the globe.
A.most B.more C.much D.many
A
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Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.
Advertising is now a scientific business. Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half." Now, all parts of an advertising program are properly measured and researched.
What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.
【小题1】The purpose of advertising is ____.
A.to increase product sales |
B.to make a product much better |
C.to spend more money |
D.to reduce the production |
A.Here and there. | B.Again and again. |
C.As usual. | D.At the same time. |
A.A11 the money on advertising was wasted. |
B.Not all the advertisements were well designed. |
C.A11 the managers knew about advertising then. |
D.Managers spent no money on advertising. |
A.Useless. | B.Unnecessary. | C.Important. | D.Wasteful. |
Name:Off the Beaten Path
Cover price:$30.00
Our price:$19.80
The best-selling Reader's Digest travel book has 40% new content including over 200 new sites, over 200 new full-color photographs, and all-new, up-to-date maps. It focuses on more than 1, 000 of the United States’ most overlooked must-see destinations.
Name:Container Gardens by Number
Cover price:$ 15.95
Our price:$9.49
A unique book contains 50 easy-to-follow container designs. Each design provides a simple numbered planting plan that shows exactly how to create each display, with an instruction of the finished planter and in-depth plant information. The plans are easy to follow and for any type of living space or garden.
Name:Best Weekend Projects
Cover price:$ 17.95
Our price:$13.96
Choose from 80 unique ideas to create an extraordinary living space. The projects are practical, as well as attractive, and will improve your home and yard and can be made in a weekend. These 80 well-designed projects are presented in a clear, easy-to-follow style that addresses readers in an accessible, user-friendly tone.
Name:l80l Home Remedies(治疗方案)
Cover price:$ 40.00
Our price:$ 29.96
Plenty of health complaints can be handled at home. Each and every remedy will be tested by a doctor to make sure it is safe and sound.
Dozens of conditions are covered, from headaches, sunburn, bad breath, and blisters(起泡;起疮)to allergies, and hiccups(打嗝).
【小题1】You can most probably read the passage in a ________ .
A.travel guide | B.medicine booklet |
C.textbook | D.newspaper |
A.$10. 20. | B.$6.46. | C.$13.96. | D.$19.80. |
A.Off the Beaten Path. |
B.Container Gardens by Number. |
C.1801 Home Remedies. |
D.Best Weekend Projects. |
A.Container Gardens by Number can help you improve your gardening skills. |
B.Off the Beaten Path covers about 1, 000 famous traveling sites all over the world. |
C.Best Weekend Projects may be useful for you to modify your living room. |
D.1801 Home Remedies is designed for home use. |
A.To advise readers to buy their books. |
B.To advise readers to read more in spare time. |
C.To share the pleasure of reading with readers. |
D.To share his opinion about the books with readers. |