题目内容
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (品牌) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package―blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”
64. Which of the following may trick a shopper into buying a product according to the text?
A. The cost of its package. B. The price of the product.
C. The colour of its package. D. The brand name of the product.
65. The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.
A. attracted the customers strongly B. had weak effects on the customers
C. tricked the customers into shopping D. caused the customers to lose interest66. Which of the following is the key to the success in product sales?
A. The way to promote goods. B. The discovery of a genius.
C. The team to produce a good product. D. The brand name used by successful producers.
67. Which of the following would be the best title for this text?
A. Choice of Good Products B. Disadvantages of Products
C. Effect of Packaging on Shopping D. Brand Names and Shopping Tricks
It’s only 4 hours flying time from Sydney, but a world away. What better place to rest than a country where the only place people hurry is on the football field and things are done in “Fiji time”?
Viti Levu Great Fiji is the largest island. Here you’ll find the capital Suva and the international airport at Nadi. Vatoa, on the other hand, is a tiny island in the farthest part of Fiji. Then there are 331 other islands, many of them with places to stay.
Whit less than a million people living on islands, you’ll never feel crowded. And with a climate(气候) that changes only for five degrees between seasons, there’s never a bad time to come.
From cities to villages, from mountains to beaches, from water sports to wooden artworks, Fiji can give you more adventures and special experiences than you could find almost anywhere in the world.
Whenever you come, wherever you go, you’re sure to see some unforgettable events. From war dances to religious(宗教的) songs. From market days to religious days. It’s not just staged for tourists; it’s still a part of everyday life in Fiji. And any one of us can enjoy Fiji’s spirit by being part of the traditional(传统的) sharing of yaqona, a drink made from the root of a Fiji plant.
So why not join us for the experience of a life me?
57. Where is the international airport of Fiji?
A. In Suva.
B. In Sydney.
C. On the island of Vatoa.
D. On the island of Viti Levu.
58. What does the text tell us about Fijian people?
A. They invented “Fiji time” for visitors.
B. They stick to a traditional way of life.
C. They like to travel from place to place.
D. They love taking adventures abroad.
59. One of the things that make Fiji a tourist attraction is _______.
A. it’s comfortable hotels
B. its good weather all year round
C. its exciting football matches
D. its religious beliefs
60. Where can we most probably read this text?
A. In a personal diary.
B. In a science report.
C. In a travel magazine.
D. In a geography textbook.
It is six o’clock in the morning. You are asleep in my left arm and I am learning the art of one-handed typing. Your mother, more tired yet more happy than I’ve ever known her, is sound asleep in the room next door.
When you’re older we’ll tell you that you were born in Hong Kong in the lunar year of the pig. “It's a boy, so lucky,” our neighbours told us. They said you were the first baby to be born in the block this year. This, they told us, was good Feng Shui, in other words, a positive sign. Naturally your mother and I were only too happy to believe that.
Your coming has turned me upside down and inside out. I am pained by the memory of each suffering child I have come across on my journeys as a journalist. To tell you the truth, it’s nearly too much for me to even think of the children being hurt and abused and killed.
Last October, in Afghanistan, when you were growing inside your mother, I met Sharja, aged twelve, motherless, fatherless, guiding me through the grey ruins of her home. Everything was gone, she told me.
There is another memory of Rwanda, and the churchyard where I found a mother and her three young children huddled(蜷缩) together where they’d been beaten to death. The children had died holding on to their mother.
Daniel, these memories explain some of the protectiveness I feel for you, and the occasional moments of blind terror when I imagine anything bad happening to you.
1.We can see that this text is written to ________.
A．the author’s wife B．the author’s neighbour
C．Daniel D．a suffering child
2.The author mentions some of his painful memories because ________.
A．he wants his son to care for others
B．he feels more pain thinking about them as a father
C．he hopes to forget the tragedies he witnessed
D．his experience has affected his mental health
3.The underlined word “blind” in the last paragraph means ________.
A．unable to see B．meaningful
C．not clear D．not based on reason
4.Which of the following words best describes the author’s feeling when typing this text?
A．Relieved. B．Regretful. C．Loving. D．Calm.
Since many of you are planning to study at a college or university in this country, you may be curious to know what you usually do in a typical week, how you can get along with your fellow students, and so on. These are the questions I want to discuss with you today.
First, let’s talk about what your weekly schedule will look like. No matter what your major may be, you can expect to spend between four and six hours a week for each class attending lectures. Lectures are usually in very large rooms because some courses such as introduction to sociology or economics often have as many as two or three hundred students, especially at large universities. In lectures, it’s very important for you to take notes on what the professor says because the information in a lecture is often different from the information in your textbooks. Also, you can expect to have exam questions based on the lectures. So it isn’t enough to just read your textbooks; you have to attend lectures as well. In a typical week you will also have a couple of hours of discussion for every class you take. The discussion section is a small group meeting usually with fewer than thirty students where you can ask questions about the lectures, the reading, and the homework. In large universities, graduate students, called teaching assistants, usually direct discussion sections.
If your major is chemistry, or physics, or another science, you’ll also have to spend several hours a week in the lab, or laboratory, doing experiments. This means that science majors spend more time in the classroom than non science majors do. On the other hand, people who major in subjects like literature or history usually have to read and write more than science majors do.
1.The main purpose of this text is .
A. to help the students to learn about university life
B. to persuade the students to attend lectures
C. to encourage the students to take part in discussions
D. to advise the students to choose proper majors
2.We can learn from the passage that university professors .
A. spend over 6 hours on lectures each week
B. must join the students in the discussion sections
C. prefer to use textbooks in their lectures
D. require the students to read beyond the textbooks
3.A discussion section does NOT include .
A. working under the guidance of university professors
B. talking over what the students have read about the courses
C. discussing the problems related to the students’ homework
D. raising questions about what a professor has said in a lecture
4.According to the author, science majors .
A. have to work harder than non science majors
B. spend less time on their studies than non science majors
C. consider experiments more important than discussions
D. read and write less than non science majors
Winners Club
You choose to be a winner!
The Winners Club is a bank account specially designed for teenagers. It has been made to help you better manage your money. The Winners Club is a transaction account (交易账户) where you receive a key – card so you can get to your money 24/7 – that’s 24 hours a day, 7 days a week!
It’s a club with impressive features for teenagers:
●No account keeping fees!
You’re no millionaire so we don’t expect you to pay large fees. In fact, there are no account keeping or transaction fees!
●Excellent interest rates!
You want your money to grow. The Winners Club has a good rate of interest which gets even better if you make at least two deposits (储蓄) without taking them out in a month.
●Convenient
Teenagers are busy – we get that. You may never need to come to a bank at all. With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet … You can have money directly deposited into your Winners Club account. This could be your pocket money or your pay from your part – time job!
●Mega magazine included
Along with your regular report, you will receive a FREE magazine full of good ideas to make even more of your money. There are also fantastic offers and competitions only for Winners Club members.
The Winners Club is a great choice for teenagers. And it is so easy to join. Simply fill in an application form. You will have to get permission from your parent or guardian (so we can organize that cool key – card) but it is easy. We can’t want to hear from you. It’s the best way to choose to be a winner!
1.The Winners Club is a bank account intended for .
A. parents B. teenagers C. winners D. adults
2.Which of the following is TRUE about the Winners Club?
A. Special gifts are ready for parents.
B. The bank opens only on work days.
C. Services are convenient for its members.
D. Fees are necessary for the account keeping.
3.The Winners Club provides magazines which .
A. encourage spending
B. are free to all teenagers
C. are full of adventure stories
D. help to make more of your money
4.If you want to be a member of the Club, you must .
A. be an Internet user
B. be permitted by your parent
C. have a big sum of money
D. be in your twenties
5. What is the purpose of this text?
A. To set up a club.
B. To provided part – time jobs.
C. To organize key – cards.
D. To introduce a new banking service.
