题目内容
With the rapid social development, the Internet now provides social networks that include online movies and videos．The major television networks have much less control over your mind and their broadcasts for entertainment and, more importantly, advertising．It has long been known that television’s audience will spend more time on the Internet than watching TV．People have found another means of entertainment by going to websites which seem to satisfy their specific interests more completely．This isn’t very good news for the television networks．
The influence of people using DVRs （Digital Video Recorder） also has led to fewer and fewer viewers watching television commercials．Market research indicates the effectiveness of TV ads is getting weaker as a result．Many DVR owners are fast forwarding and skipping television commercials．With viewers now spending an average of four times longer on the Internet and more viewers avoiding commercials, this trend isn’t good for television’s advertising revenues（收益）．
Major TV advertisers know full well that their advertising dollars on TV aren’t as an effective investment as they once were．The major players in advertising have been moving towards the Internet as a serious alternative means of advertising．
For thousands of people involved in Internet marketing, it’s history-making to share the revenue that previously all went to major television networks．There’s already a group of Internet marketers being paid a larger amount of advertising revenue．These are everyday people that work usually from home on their own．Advertisers can direct their advertising to websites where viewer types are more likely to be interested in their product or service．
The development of the Internet and its role and change in our lives cannot be compared to any other form of media created throughout the history of mankind．
1.People are going to websites for entertainment because _______．
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A．they’d like to follow the last trend |
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B．there are fewer commercials |
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C．there are more movies and videos |
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D．they can choose what meets their particular needs |
2.We can learn from the second paragraph that ______．
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A．viewers are bored with television commercials |
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B．the television viewing time should be limited |
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C．many television commercials are of poor quality |
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D．there are more commercials on DVRs than on TV |
3.It can be inferred from the passage that _____．
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A．people spend time on the Internet mainly for entertainment |
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B．most people prefer to work at home nowadays |
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C．the Internet will attract more and more advertisers |
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D．the appearance of TV changed our lives |
4.The passage mainly tells us ________．
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A．the rapid social development |
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B．the fast development of the Internet advertising |
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C．the way to advertise on the Internet |
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D．the influence of television commercials |
1.D
2.A
3.C
4.B
【解析】略
阅读快车系列答案Wind , water, fire and ice-these powerful natural forces have shaped the land of America in the past. They are still changing it today.
The Colorado River slowly cut down through stone to make the Grand Canyon(大峡谷).
Long ago, ice sheets cut Yosemite Valley and the Great Lakes, and glaciers(冰川) are still on the move in Alaska.
Wind and rain storm hit the land from time to time. Fires sometimes burn down forests and destroy the homes of wild animals. This happened in Yellowstone Park in 1988.
Dead volcanic mountains such as Haleakala on Maui and Carter Lakein Oregon are beautiful to look at. But there are several active volcanoes in the US, especially along the Pacific Coast. There are also many earthquakes in this area. Scientists can do nothing to control earthquakes or volcanoes. This was shown clearly on May 18, 1980. At 8:32 that morning, Mount St Helens in Washington state broke out. The top of the mountain was blown off.
Over 60 people –campers, scientists, journalists, forest workers—were killed. Hundreds of square miles of forests were knocked down. In towns over 100 miles away, day suddenly became night. An ash cloud hid the sun for many hours. Towns and fields in Washington, Oregon, and Idaho were covered with dirty gray ash.
Scientists knew that Mt St Helens might erupt(爆发) soon. But no one could say when. And no one expected the terrible strength of the eruption. Many people were surprised and unready. Harry R. Truman, 84, owned a small hotel in Mt St Helens. Scientists had asked people to move away because the volcano was becoming dangerous.
But Harry Truman would not leave his home. Now it is covered with many feet of dirty ash. A small cross stands above the place where Harry probably died. Perhaps it is better that he did not see the destruction of Mt St Helens, the once beautiful lake, and the forests.
But slowly, life is returning to the dead area around the mountain. Grass and small plants are beginning to grow again. Deer and birds have been seen. The land will never be the same as it once was. Perhaps Mt St Helens will erupt again. But this is all part of nature’s pattern of change, and man has little power to control it.
【小题1】Choose the best title for this passage.
| A．Wind, water, fire and ice |
| B．Volcano’s beauty and danger |
| C．The power of nature |
| D．Natural force shape beautiful land of America |
| A．The smoke | B．The clouds. | C．The fog. | D．The ash. |
| A．The body of old Harry |
| B．The location of Harry’s home |
| C．The opening on top of Mt St Helens |
| D．The place where Harry probably died |
| A．Washington and Oregon are neighboring states |
| B．Colorado River runs through Yosemite Valley |
| C．The eruption of Mt St Helens also caused trouble with the Yellowstone Park |
| D．Scientists never knew Mt St Helens was active |