【题目】Instagram is containing so many photos of food—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.

I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too. 'The Picture House' is the world's first pay-by-photo restaurant—you order, click a photo of the food, share on Instagram and eat for free!

The restaurant belongs to frozen food giant (巨人) Birds Eye, who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals. So they realized it was a better way to advertise their new dining range.

The pop-up diner was open in Soho, London for three days in May, and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for, if they photo and Instagram it.

The restaurant is a part of Birds Eye's 'Food for Life' campaign, a new marketing project that aims at changing the way people look at frozen food. "Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special," said marketing director Margaret Jobling.

The reaction to The Picture House has been great so far. And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year, in a cafe in Germany customers pay by how much time they spend there, not by what they eat.

【1】Instagram probably is ____.

A. a restaurant free of charge

B. a campaign of "Food for Life"

C. a new marketing project

D. a program used to share photos

【2】What's the author's attitude to this new trend?

A. Opposed.

B. Interested.

C. Confused.

D. Unconcerned.

【3】'The Picture House' encourages sharing photos of its food to ____.

A. attract more customers

B. raise the price of frozen food

C. create a new social media trend

D. reward the regular customers

【4】Which of the following can serve as the best title for the passage?

A. No Need to Pay.

B. The Pop-up Diner.

C. Pay by Picture.

D. Food for Life.

【题目】Have you ever used Facebook? Many people are being lured (引诱) onto it with the promise of a funfree service without realizing they're paying for it by giving up large amounts of personal informationFacebook then attempts to make money by selling their data to advertisers that want to send targeted messages

Most Facebook users don't realize this is happeningEven if they know what the company is up tothey still have no idea what they're paying for Facebook because people don't really know what their personal data is worth

The biggest problemhoweveris that the company keeps changing the rulesEarly onyou keep everything privateThat was the great thing about Facebook — you could create your own little private networkLast yearthe company changed its privacy rules so that many things — your cityyour photoyour friends' names—were setby default (默认) to be shared with everyone on the Internet

According to Facebook's vice-president Elliot Schragethe company is simply making changes to improve its serviceand if people don't share informationthey have a “less satisfying experience”

Some critics think this is more about Facebook looking to make more moneyIts original business modelwhich involved selling ads and putting them at the side of the pagetotally failedWho wants to look at ads when they're online connecting with their friends?

The privacy issue has already landed Facebook in hot water in WashingtonIn AprilSenator(议员) Charles Schumer called on Facebook to change its privacy policyHe also urged the Federal Trade Commission to set guidelines for social-networking sites“I think the senator rightly communicated that we had not been clear about what the new products were and how people could choose to use them or not to use them” Schrage admits

I suspect that whatever Facebook has done so far to invade our privacy is only the beginningwhich is why I'm considering deactivating(撤销) my accountFacebook is a handy sitebut I'm upset by the idea that my information is in the hands of people I don't knowThat's too high a price to pay

1What do we learn about Facebook from the first paragraph?

A. It is a website that sends messages to targeted users

B. It makes money by putting on advertisements

C. It profits by selling its users'personal data

D. It provides loads of information to its users

2What does the author say about most Facebook users?

A. They are reluctant to give up their personal information

B. They don't know their personal data enriches Facebook

C. They don't identify themselves when using the website

D. They care very little about their personal information

3Why does Facebook make changes to its rules according to Elliot Schrage?

A. To provide better service to its users

B. To follow the Federal guidelines

C. To improve its users'connectivity

D. To expand its scope of business

4Why does the author plan to cancel his Facebook account?

A. He is dissatisfied with its current service

B. He finds many of its users untrustworthy

C. He doesn't want his personal data abused

D. He is upset by its frequent rule changes

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网