题目内容
in order to reduce household carbon dioxide emissions.
The Morning Challenge campaign, made public by the Environment Ministry, is based on the premise (前提)
that exchanging late night electricity for an extra hour of morning sunlight could significantly cut the nation's
carbon footprint.
A typical family can reduce its carbon dioxide footprint by 85kg a year if everyone goes to bed and gets up
one hour earlier, according to the campaign.
The amount of carbon dioxide emissions potentially saved from going to bed an hour early was the
equivalent of 20 percent of annual emissions from household lights, "Many Japanese people waste electric
power at night time, for example by watching TV until very late," a ministry spokesperson told The Daily
Telegraph.
"But going to bed early and getting up early can avoid wasting electrical power which causes carbon
dioxide emissions. If people change their lifestyle, we can save energy and reduce emissions." The campaign
also proposes that people take advantage of an extra hour of morning sunlight by improving their lifestyles in
general by running, doing yoga and eating a nutritious breakfast.
It is the latest measure dealing with climate change by the Japanese Environment Ministry, which is faced
with the challenge of reducing carbon dioxide emissions by 25 per cent from 1990 levels within the next
decade.
It was the same government department that started the high profile (姿态) Cool Biz campaign five years
ago, which encourages workers to wear short-sleeved shirts and offices not to turn air con lower than 28
degrees during the summer.
B. To encourage people to watch less TV.
C. To reduce household carbon dioxide emissions.
D. To show the sense of responsibility of the Japanese government.
the 1990 levels.
B. 25%
C. 85%
D. 28%
B. Carbon dioxide emissions are more serious in Japan than in any other country.
C. The Japanese Environment Ministry is responsible for climate change.
D. The purpose of Cool Biz campaign is similar to that of the Morning Challenge.
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Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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