Question

This day marks the rising of a new food startup, the first company to be financed entirely by the crowd, and of it every business thus relies on thousands of customers to grow. Lisa, 25, its main founder and CEO, believes it will be a path that will become increasingly popular, and ultimately will produce more thriving（繁荣的）businesses from the scratch.

“In the food industry, no venture capital (VC, 风险投资) will even look at you until you’ve hit a million in sales. As a fresh hand in business, unless you’re independently wealthy, you will likely need to raise some money before then,” Lisa complained. So few businesses approached VC firms at the beginning. It was no exception with her. Thus, she turned to a new financing tool at hand, crowdfunding, to raise money from the crowd who’d like to take a bet on her company.

But for a company, it didn’t make sense to seek investments when all they had was an idea and a few months of consumer testing data. The food market is extremely competitive. No investor would put money behind a totally unproven new super food product founded by a bunch of twenty-somethings. “But we had a story. And crowds love stories.” Lisa said delightedly. So she put together an online crowdfunding campaign, explaining how she began working with this amazingly nutritious plant in the Peace Corps and then started selling it in the U.S. to support the poor in the West Africa.

On the online platform where they were to raise the money, a friend convinced them to change their goal from $20,000 to $50,000. Lisa stayed up all night worrying they wouldn’t hit it. But they reached $24,000 in 24 hours and ended their funding with $53,000. Seeing the number, Lisa said, “Thank you! To my crowd and for your belief!”

1.Why couldn’t Lisa get investments in a traditional way?

A. She lacked confidence in business.

B. Her food company was in poor condition.

C. VC demanded too much in choosing partners.

D. Consumers were not satisfied with her new products.

2.According to the passage, crowdfunding ________.

A. ensures the investors a good return

B. aims to help badly managed companies

C. attracts more people to become investors

D. helps startups deal with money shortages

3.The underlined word “twenty-somethings” refers to ________.

A. twenty impractical ideas B. young people over twenty

C. twenty inexperienced partners D. a company with twenty branches

4.Which of the following best explains Lisa’s success?

A. Great minds think alike. B. Honesty is the best policy.

C. Many hands make light work. D. A friend in need is a friend indeed.

Answer 1