Black Friday is the Friday following Thanksgiving Day in the United States. It has been regarded as the beginning of the holiday shopping season. Although it’s not an official holiday, millions of employers give their employees the day off, and many people use that day to get a jump-start on their holiday shopping. A similar day in Canada and Great Britain is called “Boxing Day”.

Black Friday has become somewhat of a marketing sensation in recent years. Since 2005, it has been the busiest shopping day of the year. To lure shoppers, retailers (零售商) routinely open their doors as early as 4 a.m. and offer special sales and promotions to the shoppers that arrive early. Some of the special deals offered by stores are only available in limited quantities. That is why some shoppers intent on getting the best deals often camp out in front of stores overnight so that they’ll be the first in line when the doors open.

But why Black Friday? Historians believe the name started in Philadelphia in the mid-1960s. Bus drivers and police used “Black Friday” to describe the heavy traffic that would block city streets the day after Thanksgiving as shoppers headed to the stores.

Businesses, however, didn’t like the negative tone associated with the “Black Friday” name. In the early 1980s, a more positive explanation of the name began to circulate. According to this alternative explanation, Black Friday is the day when retailers finally begin to turn a profit for the year. In accounting terms (会计行业), operating at a loss is called being “in the red” because accountants traditionally used red ink to show negative amounts. Positive amounts were usually shown in black ink. Thus, being “in the black” is a good thing because it means stores are operating at a profit.

Recently, for those who are too busy to shop on Black Friday or who just don’t want to fight the crowds, the Monday following Black Friday has become known as Cyber Monday (网络星期一) for the many online deals.

1.On Black Friday, the Americans ________.

A. don’t have to go to work as usual

B. look exactly like the Canadians

C. are usually busy doing shopping

D. stay at home and relax themselves

2.The underlined word “lure” (in Paragraph 2) probably means ________.

A. protectB. attractC. persuadeD. remind

3.How do the retailers understand Black Friday?

A. It is totally different from Boxing Day.

B. They usually lose some money on the day.

C. It never keeps them very busy.

D. It probably brings them more money.

4.The author writes this passage in order to ________.

A. state the development of Cyber Monday

B. tell the difference between red and black

C. introduce Black Friday to the readers

D. explain the meaning of Boxing Day

There is no doubt eCommerce is growing, and it will continue to grow. However, physical stores would not die as a result of the rise of eCommerce, at least not in the near future. The idea that eCommerce is taking over physical stores has already misguided many people. Physical stores are far from vanishing, and there are some solid reasons for it.

The projections for online spending is optimistic with $150 billion expected to be spent in the coming three years, yet we are also expecting $300 billion in spending at physical stores in the same duration. Do you still think that physical-store shopping is too small to sustain the eCommerce blow?

Even though consumers are staying away from physical stores that follow older concepts, yet we are seeing the rise of fresh concept stores all around the US. We are seeing innovative and attractive success stories of physical stores, ranging from clothes stores to restaurants to health spas. It would be easy to assume that this trend will continue.

Indeed, many shopping malls are dying, yet there are still those shopping centers that are performing well. You can see this for yourself by visiting shopping malls near you. What I want to emphasize here is that not all shopping centers are made equal, just like not all eCommerce retailers are made equal. Both shopping malls and eCommerce sites can lose business if they fail to maintain productivity through improvements and innovations. When you visit shopping centers that are serious about their business, you would see their shops and parking lots packed.

On the other hand, even e-tailers like Amazon have experimented with pop-up shopping concepts. It is important to bear in mind that consumers prefer face-to-face interactions instead of online interactions during shopping, meaning that physical stores are going to stay there.

Still, eCommerce retailers are seeing all of their excitement disappear as they settle the sales tax problem associated with e-tailing. As of now, five states of America have already imposed sales tax on purchases through eCommerce sites, and e-tailers in those states have already witnessed 6 to 12 percent decrease in sales.

This reinforces the fact that physical stores are here to stay, and if you are still undervaluing their growth, you are omitting a huge chunk of the retail representation.

1.The underlined word "projections" in Paragraph 2 probably means ________.

A. intentionsB. assessmentsC. performancesD. predictions

2.What can we infer from the passage?

A. E-tailers are more creative businesses.

B. Fresh concepts help build good business.

C. Fewer consumers will visit physical stores.

D. Physical stores can’t stand the blow of eCommerce.

3.What is the best title for this passage?

A. Is Offline Spending Greater Than Online Spending?

B. Online Stores V.S. Physical Stores—What’s the Difference?

C. Will Physical Stores replace eCommerce in the Near Future?

D. Does eCommerce Success Mean Physical Stores Will Disappear?

4.Which of the following shows the development of the passage?

Giraffes Are Being Killed for Their Tails

Documentary filmmaker David Hamlin recalls how excited he was at the sight of three giraffes standing in a small clearing when he was flying over the Democratic Republic of the Congo’s Garamba National Park in late June. “Seeing these giraffes from the air was really exciting,” says Hamlin, who was working for National Geographic. That’s because Garamba is huge, extending over nearly 2,000 square miles of mostly forested land, and it’s a rare, lucky event to come across any of its 40 remaining giraffes.

But Hamlin’s thrill at seeing and photographing the giraffes didn’t last long. Twelve hours later, people looking after the national park reported hearing gunshots, and they later discovered three bullet-riddled bodies of dead giraffes in the sun. “It was horrible for me and the team,” Hamlin says “to realize that most likely it was these guys, the ones we’d seen.” Hamlin decided to document the sad event to raise awareness about illegally shooting animals in the park.

Garamba is Africa’s second oldest national park and has been hit hard by illegal shooting in recent years. Its rhinos have been wiped out, and elephants have suffered huge losses. The same goes for its Kordofan giraffes, one of Africa’s nine giraffe subspecies. Fewer than 2,000 now wander central Africa, according to Julian Fennessy, co-director of the Giraffe Conservation Foundation. Garamba’s Kordofan giraffes represent the last population in the Democratic Republic of the Congo. “If the number slips in half, then we’re in an extremely serious situation,” Fennessy says. “Every single giraffe is valuable.”

Congolese usually kill the giraffes for one body part, their tails, considered a rank symbol in some communities. Meanwhile men from neighboring South Sudan target the giraffes for their meat to feed poor villagers. But the massive bodies (giraffes can grow to 18 feet and weigh up to 3,000 pounds) of these three giraffes were complete — only the ends of their tails were missing. According to Leon Lamprecht, joint operations director for African Parks, “men use the tail as treasure to the bride’s father if they want to ask for the hand of a bride.” “What an absolute waste!” Lamprecht says.

1.What made Hamlin so excited when he was flying over the park?

A. Filming the huge national park.

B. Reporting the event in the air.

C. Picturing the running rhinos.

D. Spotting the rare animals.

2.What does the underlined part “the ones” refer to?

A. The filmmakers.B. The elephants.

C. The giraffes.D. The hunters.

3.What did Hamlin decide to do after learning about the event?

A. Uncover the ancient African traditions and customs.

B. Call on people to protect the habitat of wild animals.

C. Improve people’s knowledge of preserving wild animals.

D. Become a volunteer in the animal conservation foundation.

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