Lego, the inventor of those colorful bricks that have inspired kids' imagination worldwide, has celebrated its 50th anniversary.
On January 28, 1958, a man named Godtfred Kirk Christiansen created the plastic building bricks that can now be found in almost every child's toy box.The simple building block has become one of the most well-known and popular toys around the world.
"The Lego brick continues to be very attractive, because it allows children and others to develop their creativity and imagination," said Charlotte Simonsen, a spokeswoman of the Danish Lego company.
The company's building brick allows an infinite number of links.With just two bricks there are 24 different links, and with six, there are 915 million possibilities, according to Lego.A half-century after its creation, more than 400 million children and adults spend five billion hours a year putting the bricks together and taking them apart.Also, the bricks made today can still interlock with those made in 1958.
Lego bricks are not just a child's play:they also attract the interest of adults.South Korean adventurer, Heo Young-Ho, who climbed Mount Everest in 1987, left a Lego toy behind in the snow during his climb.
After its great success, Lego experienced a severe crisis at the end of the 1990s, hit hard by fierce competition from electronic games.This so-called "Toy of the Century" then suffered a dark period that lasted several years.
With great efforts, the company began to prosper again, and in 2006 it earned about 1.5 billion dollars in 130 countries.Seven boxes of Lego are now sold every second around the world, and 19 billion bricks are produced each year:enough to circle the Earth five times!
(1)
The Lego bricks have remained popular in the past 50 years as a result of ________.
[ ]
A.
attracting many children worldwide
B.
bringing imagination to the children worldwide
C.
making the children and even adults worldwide creative and imaginative
D.
having infinite links that bring many imaginations
(2)
The author gave the example of South Korean adventurer Heo Young-Ho in order to prove that ________.
[ ]
A.
Heo Youn-Ho also loved playing Lego bricks
B.
the Lego bricks made him a mountain climber
C.
the Lego bricks not only interest children but also adults
D.
the Lego bricks are a must when one goes on an adventure
(3)
The underlined word “hit” in the seventh paragraph means ________.
[ ]
A.
get defeated in a fight or a competition
B.
have a crash in an accident or a fight
C.
get known through a song
D.
attack sb in a fight
(4)
The main idea of the story is that ________.
[ ]
A.
Lego bricks:brilliant past and struggling future
B.
Lego bricks:an attraction of both children and adults