题目内容

 “ONLY A COKE WILL DO”

“We don’t necessarily believe that new advertising, which might make consumers feel better about the Coke brand or better about the ads themselves, will actually result in consumers consuming more of the product,” Morgan Stanley’s Bill Pecoriello wrote in a research note the day after the investor meeting. But Coke is optimistic it can regain its old magic, and is banking on a new slogan: “Welcome to the Coke side of life.”

BREAKTHROUGH HIT?

With PepsiCo about to surpass Coke as the beverage king on Wall Street – Pepsi’s market capitalization has soared in recent years to $97.9 billion, putting it less than a billion dollars behind its rival(对手) – the heat is on Coke. It’s set to launch a new marketing campaign in March, 2006. And having taken a quick look at Coke’s investor presentation on Dec. 7 in New York, my sense is that Coke may be moving in the right direction.

Given the continued shift by consumers away from soda – Coke’s stronghold – and into alternative beverages like juice, tea and water, Coke badly needs a breakthrough hit. And given that shift away from soda, some analysts wonder whether even the catchiest new ads will be enough to put the fizz back into Coke.

SAME OLD, UPDATED.

The new flavors of PowerAde sports drink will probably enable Coke to continue stealing market share from PepsiCo’s Gatorade brand. And Coke is getting a little more creative with packaging, including new, aluminum bottles of Coke that will be sold in nightclubs, and an 8.4-ounce “100 calorie” version of its flagship Coke that will appeal to women who want fewer calories and will like the fact that the small can will fit in their purse. I doubt whether other new products will be successful, including a new coffee-flavored soda called Coke-Cola Blak that I tried. Think carbonated coffee. But I’m not sure if the product, which Coke is pitching as an afternoon pick-me-up for the 35-and-over set, is going to pull people away from their afternoon Frappucino fix. And my opinion is that Vault, an orange-flavored energy drink, will have just as much trouble unseating Mountain Dew among teens as did Coke’s last attempt, a product called Surge.

If there is one concern I have about the fresh offerings Coke plans to launch this year, it appears that many of them are simply new brands, not new products.

68.According to the passage, we can know that ____.

A. Coke mainly depends on new products recently

B. nowadays Coke is comparatively less popular

C. PepsiCo has taken the place of Coke

D. Coke has few new brands

69.The underlined word “soared” means ____.

A. achieved     B. dropped     C. increased     D. failed

70.When the middle-aged people feel tired, what would they prefer to drink in order to continue their work?

A. Vault.     B. Surge.     C. Coke-Cola Blak     D. Frappucino.

71.What is the best title of the passage?

A. Troubles in Coke Company

B. Varieties of New Products

C. The Importance of New Advertisements

D. The Relationship Between Coke and Pepsi

【小题1】B

【小题2】C

【小题3】D

【小题4】A

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You wake up in the morning, the day is beautiful and the plans for the day are what you have been looking forward to for a long time. Then the telephone rings, you say hello, and the drama starts. The person on tbe other end has a depressing tone in his voice as he starts to tell you how terrible his morning is and that there is nothing to look forward to. Are you still in a wonderful mood? Impossible!

Communieating with negative people can wash out your happiness. It may not change what you think, but communicating long enough with them will make you feel depressed for a moment or a long time.

Life brings ups and downs, but some people are stuck in the wrong idea that life has no happiness to offer. They only feel glad when they make others feel bad. No wonder they can hardly win others' pity or respect.

When you communicate with positive people, your spirit stays happy and therefore more positive things are attracted. When the knife of a negative person is put in you, you have the heavy feeling that, all in all, brings you down.

Sometimes we have no choice but to communicate with negative people. This could be a co-worker, or a relative. In this case, say what needs to be said as little as possible. Sometimes it feels good to let out your anger back to the negative person, but this is to lower you to that same negative level and they won't feel ashamed of themselves about that.

Negativity often affects happiness without even being realized. The negative words of others at the start of the day can be attached to you throughout the rest of your day, which makes you feel bad and steals your happiness. Life is too short to feel negative. Stay positive and avoid negativity as much as possible.

Which of the following shows the position where the miners were trapped? (E: entrance P: position where the miners were trapped)

The purpose of Paragraph 1 is to   .

A. make a comparison    B. introduce a topic

C. offer an instructive story   D. tell a true story

How can negative people have effect on us?

A. By influencing our emotion.  B. By telling us the nature of life.

C. By changing our way of thinking. D. By comparing their attitude to life with ours.

Some negative people base their happiness on   —.

A. their pity for other people  B. their respect for others '

C. building up a positive attitude  D. making other people unhappy According to the passage, to reduce negative people's influence on us, we are advised.

to change negative people's attitude to life

to show our dissatisfaction to negative people

to make negative people feel as hamed of themselves

to communicate with negative people as little as possible

E

Teenagers who drink alcohol are at higher risk of becoming victims of violence, a Cardiff University study has found.

A team from the School of Dentistry' s Violence Research Group studied drinking habits in

children aged | 1-16 in England. They found not only a link between drink and violence but also

that children who drank were more likely to be hit, even if they weren' t violent themselves.

The researchers are now calling for measures to prevent alcohol misuse to reduce injury

risk. Current policy focuses on reducing aggression but this research shows that there should be

equal effort to reduce victimization(受害).

More than 4,000 children were surveyed at 13 schools at four local authorities in the North, the Midlands, London, and the South. The study found that 25% of 1 l-year-olds were drinking

monthly and 3.6% daily, with 12.8% admitting to getting drunk 3 to 5 times a year. By the age

of 16, 40% were drinking weekly and 6.2% were drinking every day. The research also showed

22.6% of 16-year-olds were getting drunk more than 21 times a year.

The study, which has just been published in the Journal of Adolescence, found a strong

link between frequency of drinking and frequency of hitting other people.

However, children who reported drinking monthly were also three times more likely to be

hit. Adolescents(青少年) who drank but didn't get into fights were more likely to be hit than

those who did fight.

Professor Jonathan Shepherd, who led the research, said a lot of previous alcohol-related

violence work had focused on the offenders rather than the victims. His team is calling for more pre-vention work from parents and teachers in the first two years of secondary school by taking advantage of the "teachable moment", that is, immediately after a student has missed school because of drunkenness.

Previous work by Professor Jonathan Shepherd has shown drinkers may be more at risk of vio-lence because of reduced physical co-ordinatlon ( 配合), poor decision-making in threatening situa-tions and isolation while out late at night.

He said,"This new study seems to be the first to show a direct link between alcohol misuses and victimization. There now needs to be much more effort put into reducing alcohol misuse in order to reduce injury. "

58. The underlined word "aggression" in the third paragraph probably means_____

A. violence         B. sad feelings     C. bad manners          D. drunkenness

59. Drinkers may be more at risk of violence because of all the following EXCEPT __

A. reduced the physical co-ordination

B. isolation while out late at night

C. a higher frequency of hitting other people

D. poor decision-making in threatening situations

60. Which of the following statements is NOT true according to Professor Shepherd' s research?

A. The frequency of children getting drunk increases with age.

B. His previous alcohol-related violence work had focused on the offendersl

C. Some children missed school because of drunkenness.

D. This new study shows a direct link between alcohol misuse and victimization.

 

He pretended to be a pilot and got free rides on international airlines to countries around the world. He wrote fake checks and stole several millions of dollars from banks, hotels, and airlines. He lied and got jobs by impersonating a doctor, a lawyer, and a university professor, all before he was twenty-one years old. Does this sound like the story to movie? It is. But it is also tree. This is the story of Frank Abagnale’s life of crime told in Abagnale’s book Catch Me if You Can and in the movie by the’ same name. Although the movie is based on the book, there are several important differences between the two.

Probably the one thing that really sets apart the book from the movie is the point-of-view of the story. The book, co-written by Abagnale and a professional writer, is told in Abagnale’s own words. In the book, he tells the reader, “I did this. This is how and this is why.” But in the movie, the story is told from a third person’s point-of-view. This point-of-view limits the details available to viewers of the movie.

Because the writer of the movie could not include many of the details about Abagnale’s crimes and motives, the writer had to change things to make the story understandable for viewers. For example, Agagnale explains in the book how he used his knowledge of the banking system’s number codes to commit fraud (诈骗). In the movie, Abagnale has detailed knowledge of printing and check design, like a kind of criminal genius. The movie’s writer never tells the audience how Abagnale got all of this knowledge.

Another key difference between the book and movie has to do with the people trying to catch Abagnale. In the book, there are only a few references to an FBI agent named O’Really, the man in charge of Abagnale’s ease. However, the movie gives viewers a lot more information about how an FBI agent, renamed Hanratty, cracks down Abagnale and finally catches him.

There are a number of other major differences between the book and the movie about Abagnale’s life, some of which seem to make the book more interesting while others make the movie more interesting. In the end, it all comes down to the question, “Which is better?” Like many other books that have been made into movies, the book is better in this case. The fictional parts of the movie may help create dramatic scenes for the movie and help viewers understand the story quickly, but they are fictional. There is an old saying, “Truth is stranger than fiction.” And in this case, the truth is both stranger and more interesting.

1. Why is Frank Abagnale most famous?

A. He directed a movie about his life.

B. He stole a lot of money from the FBI.

C. He talked his way into many different jobs.

D. He was trained as a pilot, a lawyer and a professor.

2. Which is true about the book and the movie?

A. Both were not use.                                B. Neither was very popular.

C. There are several major differences.        D. They were written by the same person.

3. What did Abagnale know about in-real life? He knew ____________.

A. how to fly a plane                                 B. the number system used by banks

C. how to direct movies                             D. the working system of the FBI

 

阅读下面的短文，并根据短文后的要求答题（共5小题；每题3分，满分15分）

（1）Around 15 million of us will leave a cup of tea to go cold today while a similar amount will forget where they put the keys to their house or car. Meanwhile, 12 million people will go to the shops only to completely forget what they went for according to research carried out by the National-Lottery.co.uk.

(2) Passwords and chores such as taking food out of the freezer the night before and charging the mobile phone also featured highly on the list. And more than one in ten admits forgetting to buy a lottery ticket which may have cost them a win.

(3) The study also found men are more likely to ___________, even though women generally have more to remember. Busy modern lifestyle, increased workloads and pressures as well as modern technology were to blame for the increase in our levels of forgetfulness.

(4) A National Lottery spokesman said, “The British are more hectic than ever in their work and personal lives and it seems we just have too much to remember for our crowded minds.”

(5) The study found that the technology boom has also played a part, leaving us with more devices than ever before to plug in and charge or take care of.

(6) Despite work pressures it is within the home environment where most things are forgotten, such as credit card payments, children’s school events or food related things.

(7) The study found one in four people have missed an important appointment and nearly one in five have fallen out with a friend over a forgotten date or event. The research also found that despite the number of things people forget only one in four people actually admit to being forgetful.

(8) Women performed much better than men in the report, failing to recall an average of 2.5 things every day compared to 3.5 things for men.

1. List at least three things that people often forget based on the passage.(within 15 words)

(1) _______________________________________________________________

(2)________________________________________________________________

(3)_______________________________________________________________

2.Fill in the blank in Paragraph 3 with proper words. (within 5 words)

___________________________________________________________________

3. Which sentence in this passage is the closest in meaning to the following one?

The researchers discovered that only a quarter of people acknowledge that they have a bad memory even though they forget to do lots of things.

_____________________________________________________________________

4.What would be the best title for the passage?(within 10 words)

_____________________________________________________________________

5.Translate the underlined sentence in Paragraph 6 into Chinese.

______________________________________________________________________

 

Hidden in our subconsciousness (意识) is a perfect mental picture. We see ourselves on a long trip that goes across the continent. We are traveling by train. Out of the windows, we think in the passing scene of cars on nearby highways, of children waving at a crossing, of cattle feeding on a distant hillside, of smoke pouring from a power plant, or row upon row of corn and wheat, of flat lands and valleys, of mountains and rolling hills, of city skylines and village halls.

But uppermost in our minds is the final destination. On a certain day at a certain hour, we will pull into the station. Bands will be playing and flags waving. Once we get there, so many wonderful dreams will come true and the pieces of our lives will fit together like a completed jigsaw (拚图玩具) puzzle. How restlessly we pace the aisles(通道) ,condemning the minutes for loitering-waiting, waiting, waiting for the station.

‘‘When we reach the station, that will be it!” we cry, “When I'm 38.” “When I buy a new 450SL Mercdes Benz!” “When I put the last kid through co llege.” “When I have paid off!” “When I get a promotion.” “When I reach the age of retirement, I shall live happily ever after! " Sooner or later, we must realize there is no station, no one place to arrive at once and for all. The true joy of life is the trip. The station is only a dream. It constantly outdistances us.

“Relish (appreciate) the moment" is a good motto, actually it isn't the burdens of today that drive man mad. It is the regret over yesterday and the fear of tomorrow. Regret and fear are twin thieves who rob us of today.

So stop pacing the aisles and counting the miles. Instead, climb more mountains, eat more ice cream swim more rivers, watch more sunsets, laugh more and cry less. Life must be lived as we go along. Then the station will come soon enough.

1..

 Why does the author describe the mental picture?

A. To lead us into a perfect world.          B. To let people enjoy the scenery.

C. To introduce an actual trip of his.  D. To compare it to our life's journey.

2..

 How do people feel when they’re on their trip?

A. Puzzled.           B. Happy.         C. Relaxed.           D. Impatient.

3..

What does the author mean by "Regret and fear are twin thieves who rob us of today" in Paragraph 4?

A. Regret and fear are responsible for the loss of today.

B. We must be careful of the two thieves: regret and fear.

C. Regret and fear stop us from enjoying our present life.

D. We’re frequently challenged by the two : regret and fear.

4..

 Why does the author write the passage?

A. To teach us a good lesson.       B. To tell us the right attitude to life.

C. To advise us to forget our worries.      D. To stop us wandering along the aisles.

 

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