题目内容
by those warnings that the rich pattern of local life is being undermined(破坏), and many dialects
and traditions are becoming extinct. But stop and think for a moment about the many positive aspects
that globalization is bringing. Read on and you are sure to feel comforted, ready to face the global future.
Consider the Internet, that good example of our shrinking world. Leaving aside the worries about
political extremism, even the most narrowminded must admit that the net offers a lot of benefits, not
just in terms of education, the sector(部分)for which it was originally designed, but more importantly
on a global level, the spread of news and comment. It will be increasingly difficult for politicians to
misinform the public, as the oppressed(被压迫的)will not only find support and comfort, but also be
able to organise themselves more effectively.
MTV is another global provider that is often criticized for imposing(强加)popular culture on the
unsuspecting millions around the world. Yet the viewers' judgment on MTV is undoubtedly positive;
it is regarded as necessary by most of the global teenage generation who watch it, a vital part of
growing up. And in the final analysis, what harm can a few songs and videos cause?
Is the world dominance(绝对优势)of brands like Nike and Cocacola so bad for us, when all is
said and done? Sportswear and soft drinks are harmless products when compared to the many other
things that have been globally available for a longer period of time-heroin and cocaine, for example. In
any case, just because Nike shoes and Coke cans are for sale, it doesn't mean you have to buy them
even globalization cannot take away people's free will.
Critics of globalization can stop presenting their doom and gloom statements. Life goes on, and has
more to offer for many citizens of the world than it did for their parents' generation.
B.bring threat to the world peace
C.change their present difficult lifestyle
D.increase the size of people speaking dialects
B.to get support and comfort
C.to organise the oppressed more effectively
D.to promote education
B.Nike and Cocacola shouldn't have caused so much worry.
C. All of the global teenage generation think that MTV is a necessary and important part for their growing up.
D. Sportswear and soft drinks cannot be compared with drug.
B.Globalization: don't worry, be happy
C.Globalization: like it or change it
D.Globalization brings equality
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Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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