题目内容
century. He was a man famous for his escapes-from prison cells, from wooden boxes floating in rivers, from
locked tanks full of water. He appeared in theaters all over Europe and America. Crowds came to see the great
Houdini and his "magic" tricks.
Of course, his secret was not magic or supernatural powers. It was simply strength. He had the ability to
move his toes as well as he moved his fingers. He could move his body into almost any position he wanted.
Houdini started working in the entertainment world when he was 17, in 1891. He and his brother Theo
performed card tricks in clubs in New York. They called themselves the Houdini Brothers. When Harry
married in 1894, he and his wife Bess worked together as magician and assistant. Bur for a long time they
were not very successful. Then Harry performed his first prison escape in Chicago in 1898. Harry persuaded
a detective to let him try to escape from the prison, and he invited the local newspapermen to watch.
It was the publicity (宣传) that came from this that started Harry Houdini's success. Harry had fingers
trained to escape from handcuffs and toes trained to escape ankle chains. But his biggest secret was how he
unlocked the prison doors. Every time he went into the prison cell, Bess gave him a kiss for good luck-and a
small skeleton key, which is a key that fits many locks, pass quickly from her mouth to his.
Harry used these prison escapes to build his fame. He arranged to escape from the local prison of every
town he visited. In the afternoon, the people of the town would read about it in their local newspapers, and
in the evening every seat in the local theater would be full. What was the result? Worldwide fame and a name
remembered today.
B. his unusual ability and skeleton key
C. his magic tricks and inhuman powers
D. his wisdom and magic tricks
B. the year 1898
C. the publicity
D. Harry Houdini's success
B. before he married
C. at the age of 17
D. when he was 24
B. A man of many secrets
C. Worldwide fame
D. Great escapes
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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