题目内容
阅读理解。
As societies develop, their members start to see things not so much according to what they need, but
according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they
are going to develop effective marketing strategies (策略). There are various ways of doing this. One way
at supermarkets (超市), for example, is to interview (采访) customers while they' re doing their shopping.
They can be asked what they prefer to buy and then the results of the research can be studied. This provides
information on which to base future marketing strategies. It's also quite normal for top managers from
department stores to spend a day or two each month visiting stores and mixing freely with the public, as if
they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food
restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for
nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it
also allows the managers to get a feel for where to attract customers and which age-groups to attract. Another
strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in
their work, touting the park dressed as Mickey Mouse or something like that. This provides them with a
perfect chance to examine the scene and watch the customers without being noticed.
according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they
are going to develop effective marketing strategies (策略). There are various ways of doing this. One way
at supermarkets (超市), for example, is to interview (采访) customers while they' re doing their shopping.
They can be asked what they prefer to buy and then the results of the research can be studied. This provides
information on which to base future marketing strategies. It's also quite normal for top managers from
department stores to spend a day or two each month visiting stores and mixing freely with the public, as if
they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food
restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for
nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it
also allows the managers to get a feel for where to attract customers and which age-groups to attract. Another
strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in
their work, touting the park dressed as Mickey Mouse or something like that. This provides them with a
perfect chance to examine the scene and watch the customers without being noticed.
1. The text is designed for _____.
A. mangers
B. salesmen
C. researchers
D. customers
B. salesmen
C. researchers
D. customers
2. Which of the following can help managers get useful information?
A. Visiting customers themselves.
B. Giving customers free food on the street.
C. Visiting parks as ordinary customers.
D. Asking customers questions at supermarkets.
B. Giving customers free food on the street.
C. Visiting parks as ordinary customers.
D. Asking customers questions at supermarkets.
3. What does the word "this" underlined in the last sentence refer to?
A. Visiting Disneyland.
B. Wearing attractive clothes.
C. Acting Mickey Mouse.
D. Dressing up and walking around.
B. Wearing attractive clothes.
C. Acting Mickey Mouse.
D. Dressing up and walking around.
4. The main idea of the text is _____.
A. how to do market research
B. how to develop marketing strategies
C. how to find out customers' social needs
D. how to encourage customers to spend more money
B. how to develop marketing strategies
C. how to find out customers' social needs
D. how to encourage customers to spend more money
1-4: A D D A
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相关题目
1.When you let your teens make mistakes,you believe ________.
A.they have already got enough experience
B.they can do things independently
C.they have the best teachers at school
D.they can make their own decisions in life
B.they can do things independently
C.they have the best teachers at school
D.they can make their own decisions in life
2.Why do parents let the teens make mistakes?
A.To learn that life isn't easy.
B.To become a perfect person.
C.To draw lessons from experiences.
D.To succeed early in life.
B.To become a perfect person.
C.To draw lessons from experiences.
D.To succeed early in life.
3.How do parents help teens learn best?
A.To let kids make as few mistakes as possible.
B.To let teens themselves go to try new things.
C.To protect teens from any danger of mistakes.
D.To set a model by forgiving themselves for mistakes.
B.To let teens themselves go to try new things.
C.To protect teens from any danger of mistakes.
D.To set a model by forgiving themselves for mistakes.
4.Why is it difficult to educate modern teens?
A.Because they can easily get information from the Internet.
B.Because they take making mistakes for granted.
C.Because they have a strong sense of independence.
D.Because they know how to make use of their mistakes.
B.Because they take making mistakes for granted.
C.Because they have a strong sense of independence.
D.Because they know how to make use of their mistakes.
5.What might be the most suitable title for the passage?
A.Ask your teens to correct mistakes.
B.Let your teens make mistakes.
C.Warn your teens of making mistakes.
D.Protect your teens from any mistakes.
B.Let your teens make mistakes.
C.Warn your teens of making mistakes.
D.Protect your teens from any mistakes.
6.用30左右概括文章大意
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