题目内容

Chinese female film stars, like Gong Li and Zhang Ziyi, due to the charm of their films, have set a good image for Chinese women in the world. Compared with Chinese women, the image of Chinese men is not so good in the eyes of Western women, the Shanghai Evening Post reported.
In March 2006, Zhang Jiehai, a doctorate（博士学位） holder at the Sociology Institute of the Shanghai Academy of Social Sciences, led a research team to investigate how Western women look at Chinese men. The survey shows that many Western women think Chinese men are mostly known for their care for the family. Chinese men, as the Western women say, are willing to spend money for women. As to their shortcomings, Western women think that Chinese men do not have good manners and that some Chinese men have the habit of spitting everywhere, keeping nails and hair long, picking their noses and ears in public places, and not cleaning their teeth thoroughly. These bad habits make many Western women think that Chinese men are unwilling to take care of their personal image.
The survey was carried out in two ways, by questionnaires and interviews. All the respondents（调查对象） agreed that Chinese men show much tender loving care for the family and that many Chinese men do know how to respect women. They open the door for women and carry their handbags for them. For some American women, the bad image of Chinese men in the world is largely because of Hollywood films. In many Hollywood films, Chinese men usually do not have a good image. But this has been changed by Hong Kong film star Chow Yun-Fat. After the Chinese film Crouching Tiger, Hidden Dragon was shown in cinemas in the United States in 2002, many Westerners began to change their impression of Chinese men.
【小题1】Which statement best expresses the main idea of the first paragraph?

A．Chinese female film stars enjoy as great fame as Chinese male film stars in the world.

B．Chinese male film stars do not perform well in their films in the eyes of Western women.

C．Chinese female film stars don’t like Western male film stars.

D．Chinese female film stars have set a good image for Chinese women.

【小题2】Which is NOT mentioned as the shortcoming of Chinese men in Paragraph 2?

A．Spitting everywhere.

B．Speaking too loudly in public places.

C．Not cleaning their teeth thoroughly.

D．Picking their noses and ears in public places.

【小题3】In some American women’s eyes, Chinese men’s images are bad because of ______.

A．Chinese female film stars

B．Chinese male film stars

C．Hollywood films

D．Film stars in Hong Kong

【小题4】What does the passage mainly deal with?

A．Chinese men in the eyes of Western women.

B．Foreign film stars and Chinese film stars.

C．Chinese women in the eyes of Western men.

D．Chinese film stars in Hollywood films.

【小题1】D
【小题2】B
【小题3】C
【小题4】A

解析

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It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
【小题1】Who is to blame for the tragedy of Changchun infant according to the passage?

A．The baby’s father	B．Buick and Hyundai dealership
C．Weibo	D．Not clear

【小题2】Which of the following statements is correct?

A．The missing infant was found alive in the stolen car.

B．Micro blog marketing of tragic infant death fuels firestorm of criticism.

C．People can’t see the two posts any more because they were deleted.

D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.

【小题3】What does the underlined word – “despicable” in paragraph 4 mean?

【小题4】The reason why Hyundai’s post was worse than Buick’s is that _________.

A．Hyundai dealership didn’t make an apology on Weibo

B．Buick dealership expressed its deeply sympathy and condolences

C．Hyundai’s post was made after people knew the infant had died

D．Buick’s car was more advanced on its GPS system

【小题5】In the last paragraph, the author encourages people _____________.

A．not to sink below the moral bottom line

B．not to sympathize our fellow man

C．to think twice before making decision

D．to magnify the mistakes people make

It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.

But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.

On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.

The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”

Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.

Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.

The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.

The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.

For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.

Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.

1.Who is to blame for the tragedy of Changchun infant according to the passage?

A．The baby’s father B．Buick and Hyundai dealership

C．Weibo D．Not clear

2.Which of the following statements is correct?

A．The missing infant was found alive in the stolen car.

B．Micro blog marketing of tragic infant death fuels firestorm of criticism.

C．People can’t see the two posts any more because they were deleted.

D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.

3.What does the underlined word – “despicable” in paragraph 4 mean?

A．Immoral B．Important C．Distinguished D．Considerable

4.The reason why Hyundai’s post was worse than Buick’s is that _________.

A．Hyundai dealership didn’t make an apology on Weibo

B．Buick dealership expressed its deeply sympathy and condolences

C．Hyundai’s post was made after people knew the infant had died

D．Buick’s car was more advanced on its GPS system

5.In the last paragraph, the author encourages people _____________.

A．not to sink below the moral bottom line

B．not to sympathize our fellow man

C．to think twice before making decision

D．to magnify the mistakes people make

It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man

1.
Who is to blame for the tragedy of Changchun infant according to the passage?
1. A.
  The baby’s father
2. B.
  Buick and Hyundai dealership
3. C.
  Weibo
4. D.
  Not clear
2.
Which of the following statements is correct?
1. A.
  The missing infant was found alive in the stolen car
2. B.
  Micro blog marketing of tragic infant death fuels firestorm of criticism
3. C.
  People can’t see the two posts any more because they were deleted
4. D.
  The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car
3.
What does the underlined word – “despicable” in paragraph 4 mean?
1. A.
  Immoral
2. B.
  Important
3. C.
  Distinguished
4. D.
  Considerable
4.
The reason why Hyundai’s post was worse than Buick’s is that______.
1. A.
  Hyundai dealership didn’t make an apology on Weibo
2. B.
  Buick dealership expressed its deeply sympathy and condolences
3. C.
  Hyundai’s post was made after people knew the infant had died
4. D.
  Buick’s car was more advanced on its GPS system
5.
In the last paragraph, the author encourages people ______.
1. A.
  not to sink below the moral bottom line
2. B.
  not to sympathize our fellow man
3. C.
  to think twice before making decision
4. D.
  to magnify the mistakes people make

阅读下面的短文，并根据文章后的要求答题。（请注意问题后的词数要求）

Using hidden cameras and cheap bicycles as bait（诱饵），an Argentine publicist Mariano Pasik，set out to monitor crime in different neighborhoods of Buenos Aires，the capital of the country．He thinks the longer it takes for the bike to be stolen the safer the area．

Pasik speeds up the videos，sets them to music and puts them on a website．He hopes other videographers will join his non-profit “Bicycle Test” project and create a worldwide insecurity index．

Pasik，who runs his own publicity firm Liebre Amotinada Ideas，said the project is part art，part reality show，part journalism and part fun．Pasik blurs the thieves' faces and was shocked at comments on his website where people have called for thieves to be sentenced to death．

“What you see on the videos is that they aren’t professional thieves．They are people who run into temptation and decide to commit a crime，and they ________________ at the moment they take the bike．” he said．

He is trying to show that the media concern about crime，in places where armed robberies are out of control，is the key of the problem．

“The popular fantasy is that the bike will be stolen in seconds，and it isn’t quite like that，” Pasik said．

In the latest video posted，a bike lasted an hour without being stolen in the Constitution neighborhood．But on the shopping street of Santa Fe，a bike lasted a few short minutes before it was stolen．

On the videos，the thieves often seem more like opportunists than hardened criminals．

“You see the person thinking and thinking，coming and going．It's more about an internal dilemma between good and bad，than about the bicycle itself，” Pasik said．

So far in the Bicycle Test，no woman has stolen a bike．

1．What is the purpose of the Bicycle Test? （Please answer within 10 words．）

2．Which sentence in the text is the closest in meaning to the following one?

It is generally imagined that people steal the bike in a very short time，which is not the case．

3．Fill in the blank in Paragraph 4 with proper words．（Please answer within 6 words．）

4．How do you think we should treat a person who steals the bike? （Please answer within 30 words．）

5．Translate the underlined sentence in Paragraph 5 into Chinese．

Who is to blame for the tragedy of Changchun infant according to the passage?

Which of the following statements is correct?

What does the underlined word – “despicable” in paragraph 4 mean?

The reason why Hyundai’s post was worse than Buick’s is that______.

In the last paragraph, the author encourages people ______.

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