Shoppers throughout the West, wary of a double-dip recession, are still pinching their pennies. However, Chinese consumers are opening their wallets big time. According to Mckinsey, shop sales in Chin 题目和参考答案——青夏教育精英家教网—

题目内容

Shoppers throughout the West, wary(谨防的) of a double-dip recession(经济衰退), are still pinching their pennies. However, Chinese consumers are opening their wallets big time. According to Mckinsey, shop sales in China have grown by 25 per cent annually from 2007 to 2009. Consumer confidence is now at its highest point since 2007 and female shoppers are leading the way.

Chinese women saved just 24 per cent of their income, compared with 55 per cent in 2006, according to a recent study in the magazine Women of China. What’s more, three quarters of Chinese women say that they’re the ones who control the family purse strings, which means they are an “emerging powerhouse within the powerhouse” of China.

In the 1950s women contributed just 20 per cent of household income, which rose to about 40 per cent in the 1990s and then reached 50 per cent last year.

In a recent study of Chinese consumer behavior, Mckinsey found that women tend to shop more frequently than men, and spend more on personal-care products and food. Men, by contrast, tend to spend more of their income on gadgets(小玩意), drinks and alcohol, dining out, and socializing. They also tend to save for the bigger-ticket items, like cars and houses.

Chinese women make up an ever-growing small part of the market—up from 20 per cent a decade ago to 50 per cent last year. It’s estimated that in the next five years women will account for 55 per cent of the$9 billion market. “The future is female,” concludes a January HSBC report on special and expensive goods in China.

1.According to the passage, Chinese women ________.

A．save less of their income than before

B．are more cautious of spending their money

C．make as much money as men in the 1990s.

D．spend half income on expensive goods

2.The underlined phrase in the first paragraph probably refers to _______.

A．saving more money	B．making extra pay for food
C．meeting with economic problems	D．spending money in a wary way

3.Which of the following is true?

A．Chinese men go shopping more often than women

B．Chinese men spend more on personal-care products

C．Chinese men tend to save for the bigger-ticket items

D．Chinese men spent less on drinks and alcohol than women.

4. Which of the following can probably serve as the title of the passage?

A．The Future is Female	B．The Power of the Purse
C．Facing a Double-dip Recession	D．Chinese Women Going Shopping

【答案】

1.A

2.D

3.C

4.D

【解析】略

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Are you a problem shopper? The answer is “Yes” , if you or someone else thinks that you sometimes get carried away with shopping .In other words ,do you or does someone else think you are occupied in extreme shopping ? If people have regrets later about their shopping , or have an “out-of-control” feeling about the quantities of what they buy or the amount of credit they use , they may be considered to be problem shoppers.

Extreme shopping can lead to a more serious problem –addictive shopping . Addictive shoppers feel driven by the desire to shop and spend money . They experience great tension which drives them to shop and spend money and they feel a “rush” during the time they are occupied with the shopping activity.

Extreme or addictive shopping may result from long-time unpleasant feelings, of which anxiety ,pain and shame are common ones,. When we feel bad inside ,we often do something to make ourselves feel better . In this case ,we often go shopping .

A few people shop to relieve their boredom or emptiness .For some people ,the motivation is a desire for status ,power ,beauty or success .Some love to shop as it makes them feel valued in the eyes of the shop assistants .Others shop simply because it makes them forget , at least temporarily , tension ,fear or unhappiness in their life.

Besides ,shopping malls are designed to encourage continual shopping . For instance ,there are some malls where you can’t see clocks displaying the time because they don’t want you to become too aware of the time you spend there .What’s more ,food courts, coffee shops and restrooms are provided ,so you don’t have to leave the mall because of your physical needs.

Therefore ,once you become aware of how market forces work ,you will certainly come to control your shopping behavior .For example ,how much time you will spend an d what areas you will visit can be decided before you enter the mall. Keep a written account of what items you will buy and how much money you will spend . Make a plan for what you are going to buy before you feel the urge to shop and then stick to it . That is vital for gaining self0control.

Which of the following people may not be problem shoppers?

A．Those who cannot control the amount of credit they use.

B．Those who just walk around the shopping malls.

C．Those who are occupied in too much shopping.

D．Those who feel sorry for their shopping.

According to the passage, what may not result in addictive shopping?

A．The awareness of how market forces work.

B．The desire for status ,power ,beauty or success.

C．Boredom, emptiness ,tension ,fear or unhappiness in people’s life.

D．Long-time bad feelings of anxiety ,pain and shame.

What does the author suggest to control our shopping behaviour?

A．Never going to the shopping malls because there are many tricks.

B．Applying for a credit card before we go shopping.

C．Making the shopping time as short as possible.

D．Making a shopping list before we go shopping.

The author writes this passage to .

A．inform the shopping malls how to attract more shoppers

B．provide solutions to the problem shopping.

C．scold the problem shoppers

D．tell a shopping story

Businesses are witnessing a difficult time，which has in turn produced influence on consumers’ desire to go green.However，shoppers are still laying stress on environmental concerns.

Two thirds of customers say that environmental considerations inform their purchases to the same degree as they did a year ago，while more than a quarter say that they are now even better aware of the environmental effect on what they buy.

This may help to influence how shops store goods on their shelves.And the companies should still make efforts to become more environmentally friendly.Two out of three people think it is important to buy from environmentally responsible companies，with about one in seven saying that they had even decided to take their custom elsewhere if they felt a company’s environmental reputation was not good enough.

Harry Morrison，chief executive(主管)of the Carbon Trust，sympathizes：“I understand this situation where survival is very important now.But from environmental considerations，the clock is ticking—we don’t have much time.In addition，cutting carbon has an immediate effect as costs drop and a medium?term benefit for the brand.”

Larger companies have an extra motivation to look at reducing their carbon footprint，as new rules next year will require businesses to buy carbon allowances to make up for their emissions(排放)．Those that have taken early action will have a head start.More than two thirds of consumers are not clear about which companies are environmentally responsible.This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers.

The Carbon Trust believes that it can help by informing customers about the good work companies are doing.“When companies are granted(授予) the standard，they can use a logo(标识) in all their marketing which makes it clear that they are working towards cutting emissions，” Mr.Morrison said.????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? (2010·福建，C)

1.What’s the main idea of the passage?

A．Businesses are finding ways to send their message to the shoppers.

B．Companies will soon get information about cutting carbon emissions.

C．Firms are making efforts to encourage customers to keep goods at home.

D．Firms are urged to cut carbon emissions by shoppers’ environmental awareness.

2.The underlined word “inform” in Paragraph 2 probably means “________”．

A．affect? B．change? C．disturb? D．reject

3.According to Harry Morrison，businesses ________.

A．will benefit from cutting carbon emissions

B．should buy carbon allowances for shoppers

C．are required to make up for their carbon emissions

D．have encouraged shoppers to take their custom elsewhere

4.We can learn from the passage that businesses will________.

A．have a strong desire to reduce costs

B．use the same logo in their marketing

C．gain advantages by taking early action

D．attract more shoppers by storing goods

There is a kind of shopping that is called compulsive（强迫性的） shopping. Compulsive shopping is usually described as out of control and not reasonable.

How can we know whether we are one of compulsive shoppers? Compulsive shoppers go out and buy things much more often than other people do.They often buy things they do not need.Many times they will spend over their budget limits and get into deep financial trouble.While someone else will think many times if they can afford this or that thing，compulsive shoppers will have no awareness of the boundaries of a budget.They also often hide the things they have bought in order not to be blamed by other family members.They often refuse to admit their problem and cover up their debts with cheat.

Compulsive shopping usually occurs when a person feels sad，lonely or angry. Shopping will not guarantee more love，or cure the hurts，regrets，stress，and the problems of everyday life. Just the opposite, it eventually may make these feelings worse because of the increased financial problems the person has got from this addiction. Some families even lead to a divorce as compulsive shoppers spend a lot of time away from home.

Treating a shopping addiction requires various approaches.The best thing to start with is to recognize the problem by compulsive shoppers themselves. First of all，don’t use their credit cards，and instead， start paying by cash. It might be useful to make a shopping list in order to buy strictly what is needed.And if there is a chance to get attracted, it might help to have just some small money and leave the wallet at home.It is also good to ask family and friends for support. And if after all these people still feel out of control，then it is recommended to seek professional advice or a selfhelp group to deal with this problem.

Title	Compulsive shopping
1.	Uncontrollable and unreasonable shopping.
Features of compulsive shoppers	●Going shopping more often and buying 2. things. ●Spending over their budget limits without being 3. of the boundaries of a budget. ●Keeping what they have bought 4. to avoid being blamed. ●Denying their problem and 5. to cover up their debts.
Possible harmful 6.	● 7. people's feelings worse because of the increased financial problems. ●Causing a divorce.
__8.__	● Recognizing the problem and _9._ using their credit cards. ●Making a shopping list. ●Taking along just some small money. ●Asking family and friends for support. ●Seeking 10. advice or a selfhelp group.

Pete Richards was the loneliest man in town on the day that little Jean Grace opened the door of his shop.

Pete's grandfather had owned the shop until his death. Then the shop became Pete's. The front window was full of beautiful old things: jewelry of a hundred years ago, gold and silver boxes, carved figures from China and Japan and other nations.

On this winter afternoon, a child stood there, her face close to the window. With large and serious eyes, she studied each piece in the window. Then, looking pleased, she stepped back from the window and went into the shop. Pete himself stood behind the counter. His eyes were cold as he looked at the small girl. “Please,” she began, “would you let me look at the pretty string of blue beads in the window?” Pete took the string of blue beads from the window. The beads were beautiful against his hand as he held the necklace up for her to see.

“They are just right,” said the child as though she were alone with the beads. “Will you wrap them up in pretty paper for me, please? I've been looking for a really wonderful Christmas present for my sister.”

“How much money do you have?” asked Pete.

She put a handful of pennies on the counter. “This is all I have,” she explained simply. “I've been saving the money for my sister's present.”

Pete looked at her, his eyes thoughtful. Then he carefully closed his hand over the price mark on the necklace so that she could not see it. How could he tell her the price? The happy look in her big blue eyes struck him like the pain of an old wound.

“Just a minute,” he said and went to the back of the shop. “What's your name?” he called out. He was very busy about something.

“Jean Grace,” answered the child.

When Pete returned to the front of the shop, he held a package in his hand. It was wrapped in pretty Christmas paper.

“There you are,” he said. “Don't lose it on the way home.”

She smiled happily at him as she ran out of the door. Through the window he watched her go. He felt more alone than ever.

Something about Jean Grace and her string of beads had made him feel once more the pain of his old grief. The child's hair was as yellow as the sunlight; her eyes were as blue as the sea. Once upon a time, Pete had loved a girl with hair of that same yellow and with eyes just as blue. And the necklace of blue stones had been meant for her.

But one rainy night, a car had gone off the road and struck the girl. After she died, Pete felt that he had nothing left in the world except his grief. The blue eyes of Jean Grace brought him out of that world of self-pity and made him remember again all that he had lost. The pain of remembering was so great that Pete wanted to run away from the happy Christmas shoppers who came to look at his beautiful old things during the next ten days.

When the last shopper had gone, late on Christmas Eve, the door opened and a young woman came in. Pete could not understand it, but he felt that he had seen her before. Her hair was sunlight yellow and her eyes were sea-blue. Without speaking, she put on the counter a package wrapped in pretty Christmas paper. When Pete opened the package, the string of blue beads lay again before him.

“Did this come from your shop?” she asked.

Pete looked at her with eyes no longer cold. “Yes, it did,” he said.

“Are the stones real?”

“Yes. They aren't the best turquoise(绿松石), but they are real.”

“Can you remember to whom you sold them?”

“She was a small girl. Her name was Jean. She wanted them for her sister's Christmas present.”

“How much were they?”

“I can't tell you that,” he said. “The seller never tells anyone else what a buyer pays.”

“But Jean has never had more than a few pennies. How could she pay for them?”

“She paid the biggest price one can ever pay,” he said.

For a moment there was no sound in the little shop. Then somewhere in the city, church bells began to ring. It was midnight and the beginning of another Christmas Day.

“But why did you do it?” the girl asked.

Pete put the package into her hands.

“There is no one else to whom I can give a Christmas present,” he said. “It is already Christmas morning. Will you let me take you to your home? I would like to wish you a Merry Christmas at your door.”

And so, to the sound of many bells, Pete Richards and a girl whose name he had not yet learned walked out into the hope and happiness of a new Christmas Day.

1.When Pete saw Jean Grace, he was ______.

A. very enthusiastic, hoping for some business to be done

B. cold but he still served the young customer

C. cold, unwilling to serve the young customer

D. very warm to the young customer though he did not want to sell anything to her

2.Pete did not say the price of the necklace because ______.

A. the seller never tells anyone else what a buyer pays

B. he priced the necklace too high

C. he knew it would disappoint the girl

D. he didn't want to sell the necklace

3.The eyes of Jean Grace brought Pete out of his world of self-pity and he ______.

A. tried to forget the memory of his sweetheart

B. began to look at the world optimistically

C. remembered his lost love

D. no longer felt the pain in him

4.A young woman came into the shop because ______.

A. she was afraid that there might be some mistake

B. she thought that the stones she had bought were not real

C. she was not sure if she could get more stones like those

D. she did not like what she had once bought

5.By saying “She paid the biggest price one can ever pay,” Pete meant that Jean Grace .

A. gave the most money for the necklace

B. gave all she had with her for the necklace

C. appreciated the value of the necklace

D. wanted to have the best thing in the shop

6. At the end of the story we see that Pete _____.

A. found another girl that he could trust

B. met someone who truly loved him

C. found a place to go at last

D. regained his ability to love

1. One of these things is shopping. You can do your shopping from the comfort of your living room if you have a computer and an Internet connection. Most people enjoy shopping but some try to keep it as simple as possible. Shopping online is ideal for the people who find shopping difficult.

The main advantage of online shopping is that you are able to look through various different items without leaving your home. On the internet, you can find all kinds of things. 2. Also, you can compare the prices of the items. Thus, you can save a lot of money.

When doing online shopping, it's important to make use of a search engine. There are shopping directories (公司名录） that detail the available online shopping sites. 3. There are probably thousands of sites available on the Internet. Many of the shopping sites operate on the same pattern.

It is also beneficial to you that you can order many items and they will be sent to your houses. You don't need to worry about transportation and shipping. This is because most online shopping sites will deliver the items to your doorstep. 4. This will save you money in the end.

Online shopping is convenient and saves shoppers a lot of time. You save the time that you would have used to drive to a discount store together with your children who shout for everything they see. 5. Also, you save the money spend on gas driving to the discount store.

A．You can avoid this by just clicking your mouse.

B．Be careful and don't let out your personal information.

C．You can chat with the owners of the online shopping sites.

D．With the coming of the Internet, many things have become easier.

E.In some cases, online shopping sites provide free shipping for shoppers.

F.Most shopping directories contain customers' reviews on shoppers.

G.It can help when you are shopping for something that is hard to find.

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