题目内容
It would make no ________ whether you agree or not.
- A.troubles
- B.trouble
- C.difference
- D.differences
For a few years, I have been wearing a ring on my right hand. It’s not always the 16 ring, but it’s always a ring that has 17 on it so that when I look at it, I’m 18 or reminded of something important. I have made a 19 of buying rings like this whenever I see one in a store. Sometimes I give them away as 20 to someone like Jennie.
I first met Jennie in the 21 waiting room and we had talked several times. One night I sat down beside her and 22 how her son was doing because I knew that he was in very 23 condition. She told me that she didn’t know what to do any more because it seemed none of the 24 from the doctors was good. They weren’t at all sure her son was going to 25 the accident that had hurt him so badly. With 26 in her eyes she said, “They’re 27 my hope.”
I knew then that it was 28 just a coincidence that I was wearing the ring that I had on that day. As she 29 to talk, I 30 slipped the ring off my finger and placed it in Jennie’s hand. I told her to wear it to remember that God loved her and He would be with her 31 all of this. 32 Jennie looked down at the ring, she got excited and then held it tightly, 33 the word written on the ring was “HOPE”.
The last day I was at the hospital, I saw Jennie in the distance as I got on the lift. She 34 and held up the hand with the ring on it as she called out to me saying, “Look, I 35 have Hope!”
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In the more and more competitive service industry , it is no longer enough to promise customer satisfaction. Today , customer “delight” is what companies are trying to achieve in order to keep and increase market share.
It is accepted in the marketing industry , and confirmed by a number of researches, that customers receiving good service will promote business by telling up to 12 other people : those treated badly will tell their tales of woe to up to 20 people, 80 percent of people who feel their complaints are handled fairly will stay loyal
New challenges for customer care have come when people can obtain goods and services through telephone call centers and the Internet. For example , many companies now have to invest(投资)a lot of money in information technology and staff training in order to cope with the “phone rage”—caused by delays in answering calls ,being cut off in mid-conversation or left waiting for long periods.
“Many people do not like talking to machines ,”says Dr . Storey Senior Lecturer in Marketing at City University Business School. “Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with them .The aim is to make the customer feel they know you and that you can trust— the sort of comfortable feelings people have during face-to-face chats with their local branch manager.”
Recommended ways of creating customer delight include: under-promising and over-delivering (saying that a repair will be carried out within five hours ,but getting it done within two );replacing a faulty product immediately : throwing in a gift voucher(购物礼卷)as an unexpected “thank you” to regular customers ;and always returning calls ,even when they are complaints.
Aiming for customer delight is all very well , but if services do not reach the high level promised , disappointment or worse will be the result . This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example, “I know how you must feel”) , and possible solutions (replacement , compensation or whatever fairness suggests best meets the case).
Airlines face some of the toughest challenges over customer care . Fierce competition has convinced them that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather , unclaimed luggage and technical problems .
For British Airways staff , a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times. They are trained to answer quickly , with their name , job title and a “we are here to help” attitude. The company has invested heavily in information technology to make sure that information is available instantly on screen.
British Airways also says its customer care policies are applied within the company and staff are taught to regard each other as customers requiring the highest standards of service.
Customer care is obviously here to stay and it would be a foolish company that used slogans such as "we do as we please”. On the other hand , the more customers are promised, the greater the risk of disappointment.
1.We can learn from Paragraph 2 that .
A.complaining customers are hard to satisfy |
B.unsatisfied customers receive better service |
C.Satisfied customers catch more attention |
D.well-treated customers promote business |
2.The writer mentions “phone rage”(Paragraph 3) to show that .
A.customers often use phones to express their anger |
B.people still prefer to buy goods online |
C.customer care becomes more demanding. |
D.customers rely on their phones to obtain services |
3.If a manager should show his empathy (Paragraph6), what would he probably say?
A.“I know how upset you must be.” |
B.“I appreciate your understanding.” |
C.“I’m sorry for the delay.” |
D.“I know it’s our fault.” |
4. Customer delight is important for airlines because .
A.their telephone style remains unchanged |
B.they are more likely to meet with complaints |
C.the services cost them a lot of money |
D.the policies can be applied to their staff |
5.Which of the following is conveyed in this article?
A.Face-to-face service creates comfortable feelings among customers. |
B.Companies that promise more will naturally attract more customers. |
C.A company should promise less but do more in a competitive market. |
D.Customer delight is more important for airlines than for banks. |