题目内容

  EBay will launch an online group gift-buying service today designed to make it easier for several people to chip in, buy and pay for gifts using their social-network and e-mail contacts.

  EBay North America Vice President Christopher Payne says it is going to be a major step forward in social commerce, which is the still-small practice of selling products through social networks.Online retail experts aren't as certain, but eBay says the new tool makes it easier for friends and relatives to chip in (凑钱) for gifts because it eliminates the headache of collecting contributions.It can also be used for family members to pitch in to buy, say, an expensive child seat for a mother.

  Anything on eBay that's available immediately, rather than up for bid, can be purchased this way starting today at groupgifts.eBay.com.If members of an extended family wanted to buy a gift for one member, one person would choose a gift— or have one recommended by eBay — and invite family members to chip in using Facebook or e-mail.Those who wanted to join in would choose an amount to contribute (or agree to pay a requested amount) and pay using either PayPal or a credit card.They could also add a personal note.

  If enough people don't chip in, the organizer can ask people to contribute more or choose a less expensive gift.

  "I see myself using this most in cases when I typically might not buy someone what they want because of price," says Nitzan Shaer of Boston, who was part of an online test of the site.

  EBay, with its 200 million products, millions of sellers and mobile commerce proficiency, is a logical place to pull together the products, groups of buyers and payment tools, Payne says.

  At least 12 sites, such as FrumUs.com and eDivvy.com, facilitate (便于,利于) group purchases but don't sell products.Although a handful of retailers, including Victoria's Secret and 1-800-Flowers, sell products through Facebook, Payne says he expects social commerce will take off as rapidly as shopping using mobile devices.EBay did more than $600 million in sales on mobile devices last year and expects mobile sales to increase to $1.5 billion this year.

  Although one in five consumers surveyed said they'd used Facebook for shopping in the past year, 88% said they would not be buying holiday gifts through a social network, mobile phone or smartphone.Of these, 26% were reluctant because of security or privacy concerns, and 20% were unclear about the benefits of using phones or Facebook to shop.

1.What procedure should be followed if your extended family intends to buy your grandpa an 80th birthday gift?

  ①Asking family members to contribute more money if enough members don’t chip in

  ②Choosing a gift at groupgifts.eBay.com

  ③Paying using PayPal or a credit card

  ④Contributing or agreeing to pay a requested amount of money via Facebook or e-mail

  A.②-①-③-④ B.①-③-②-④ C.②-④-①-③ D.②-③-④-①

2.Where can we most probably read this text?

  A.In a research paper     B.In a travel magazine

  C.In a microblog               D.On a website

3.What does “it” mean in the 2nd paragraph?

  A.The online group gift-buying service

  B.People’s social-network and e-mail contacts

  C.A major step forward in social commerce

  D.The still-small practice of selling products through social networks

4.It can be inferred from the text that ______.

  A.through eBay’s new tool, 200 million products on eBay are available to online shoppers

  B.social commerce can eliminate the headache of collecting contributions

  C.eBay’s new tool will gain mass adoption by online shoppers

  D.with the help of eBay’s new tool, FrumUs.com and eDivvy.com will also sell products

 

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Four Wonders of the Web

Google Works Miracles

  GOOGLE (www. google. torn) is a daily miracle to millions of people. If the Internet had only this very fast search engine, it would have justified its existence many times over. It is the most popular search engine on the web with a 54% market share, ahead of Ya-hoo! You type almost anything, however un-clear, into the space provided and in a second it has come up with hundreds of references. If knowledge is power, then Google commands the gateway.

Yahoo Becomes Giant

  YAHOO (www. yahoo, com) was the first wonder of the web, and in many re-spects, it still is. It started in January 1994 when two California graduate students, Jerry Yang and David Filo, started compiling (编 译) a database of links, mainly for their per-sonal use. But well before the end of the year, it had become recognizable as Yahoo we know today. In the past seven years, Yahoo had grown rapidly, partly through a long string of buy. Yahoo now offers almost eve-rything you could want: e-mails, instant mes-sages, chats, clubs, photo albums and a lot more.

eBay Enables Everyone to Buy and Sell

  eBAY (www. ebay. com), which deals with online trading and shopping services, is the most impressive large Internet company where people buy and sell goods and services worldwide. It has, for instance, opened up a global marketplace in which people from Bei-jing, San Francisco, or Moscow can bid (投 标) against each other for products put up for sale by someone in London. The company's online service permits sellers to list items for sale, buyers to bid on items of interest, and eBay users to browse (浏览) through listed items that is available online seven days a week.

Amazon Makes Buying a New Experience

  Amazon (www. amazon. com) started out as an online bookstore, constantly putting up new book . titles it offered for sale. In the late 1990s, Amazon had more than four mil-lion titles after adding CDs, videos, DVDs and games. It continued to add new lines of busi-ness including toys, computer software, elec-tronics, like MP3 players, power tools, home improvement products and online sales. For regular users, Amazon has made itself the shortest possible path between wanting and buying.

(1) What is Google used mainly for?

[  ]

A.Commanding the gateway.

B.Searching for information.

C.Storing reference books.

D.Providing extra space.

(2) “Rome is not built in one day. ” but Yahoo is built in one________.

[  ]

A.year
B.day
C.month
D.minute

(3) What goods did Amazon sell when it star-ted its business?

[  ]

A.Videos and games.

B.Different books.

C.Power tools.

D.MP3 players.

(4) Which of the following is true?

[  ]

A.Buying and selling can only be done through Amazon.

B.If you feed in something unclear, Google will refuse to do the searching.

C.Yahoo owns more market shares than any other company on the web.

D.eBay Company's online service is al-ways there for its users.

  Google Works Miracles

  GOOGLE(www.Google.com)is a daily miracle to millions of people.If the Internee had only this very fast search engine,it would have just its existence many times over.It is the most popular search engine on the web with a 54%market share.ahead of Yahoo!You type almost anything, however unclear, into the space provided and in a second it has come up with hundreds of references.If knowledge is power, then Google commands the gateway.

  Yahoo Become Giant

  YAHOO(www.yahoo.com)was the first wonder often web.and in many respects.it still is.It started in January 1994 when two California graduate students, Jerry Yang and David Filo, started compiling(编译)a database of links.mainly for their personal use.But well before the end of the year, it had become recognizable as the Yahoo we know today.In the past seven years.Yahoo has grown rapidly, partly through a long siring of buys.Yahoo now offers almost everything you could want:emails, instant messages, chats, clubs, photo albums and a lot more.

  EBay Enables Everyone to Buy and Sell

  EBAY(www.ebay.com)。which deals with online trading and shopping services, is the most impressive large Internet company where people buy and sell goods and services worldwide.It has, for instance, opened up a global marketplace in which people from Beijing, san Francisco.or Moscow call bid(投标)against each other for products put up for sale by someone in London.The company's online service permits sellers to list items for sale.buyers to bid on items of interest, and EBay users to browse(测览)through listed items that is available online seven days a week.

  Amagoll Makes Buying-New Experience

  Amazon(www.amazon.com)started out as an online bookstore.constantly putting up new book rifles it offered for sale.In the late 1990s.Amazon had more rialto four million titles after adding CDs, videos, DVDs and games.It continued to add new lines of business including toys, computer software, electronics, like MP3 players, power tools, home improvement products and online sales.For regular users, Amazon has made itself the shortest possible path between wanting and buying.

(1)

What is Google used mainly for?

[  ]

A.

Commanding the gateway.

B.

Searching for information.

C.

Storing reference books.

D.

Providing extra space.

(2)

“Rome was not built in one day, but Yahoo was built in one ________

[  ]

A.

year

B.

day

C.

month

D.

minute

(3)

What goods did Amazon sell when it started its business?

[  ]

A.

Videos and games.

B.

Different books.

C.

Power tools.

D.

MP3 players.

(4)

Which of the following is TRUE?

[  ]

A.

Buying and selling can only be done through Amazon.

B.

If you feed in something unclear,Google will refuse do the searching.

C.

Yahoo owns more market shares than any other companies on the web.

D.

EBay Company's online service is a1ways there for its users.

阅读理解

Four Wonders of the Web

Google Works Miracles

  GOOGLE(www.google.com)is a daily miracle to millions of people.If the Internet had only this very fast search engine, it would have justified its existence many times over.It is the most popular search engine on the web with a 54% market share, ahead of Yahoo! You type almost anything, however unclear, into the space provided and in a second it has come up with hundreds of references.If knowledge is power, then Google commands the gateway.

Yahoo Becomes Giant

  YAHOO(www.yahoo.com)was the first wonder of the web, and in many respects, it still is.It started in January 1994 when two California graduate students, Jerry Yang and David Filo, started compiling(编译)a database of links, mainly for their personal use.But well before the end of the year, it had become recognizable as Yahoo we know today.In the past seven years, Yahoo had grown rapidly, partly through a long string of buys.Yahoo now offers almost everything you could want:emails, instant messages, chats, clubs, photo albums and a lot more.

eBay Enables Everyone to Buy and Sell

  eBAY(www.ebay.com), which deals with online trading and shopping services, is the most impressive large Internet company where people buy and sell goods and services worldwide.It has, for instance, opened up a global marketplace in which people from Beijing, San Francisco, or Moscow can bid(投标)against each other for products put up for sale by someone in London.The company's online service permits sellers to list items for sale,buyers to bid on items of interest, and eBay users to browse(浏览)through listed items that is available online seven days a week.

Amazon Makes Buying a New Experience

  Amazon(www.amazon.com)started out as an online bookstore, constantly putting up new book titles it offered for sale.In the late 1990s, Amazon had more than four million titles after adding CDs, videos, DVDs and games.It continued to add new lines of business including toys, computer software, electronics, like MP3 players, power tools, home improvement products and online sales.For regular users, Amazon has made itself the shortest possible path between wanting and buying.

(1)

What is Google used mainly for?

[  ]

A.

Commanding the gateway.

B.

Searching for information.

C.

Storing reference books.

D.

Providing extra space.

(2)

“Rome is not built in one day” but Yahoo is built in one ________.

[  ]

A.

year

B.

day

C.

month

D.

minute

(3)

What goods did Amazon sell when it started its business?

[  ]

A.

Videos and games.

B.

Different books.

C.

Power tools.

D.

MP3 players.

(4)

Which of the following is true?

[  ]

A.

Buying and selling can only be done through Amazon.

B.

If you feed in something unclear, Google will refuse to do the searching.

C.

Yahoo owns more market shares than any other companies on the web.

D.

eBay Company's online service is always there for its users.

       Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.』① To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.

  The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.

  The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.

  Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.

8. According to the passage, which of the following is true?

  A. All international managers can learn culture.

  B. Business diversity is not necessary.

  C. Views differ on how to treat culture in business world.

  D. Most people do not know foreign culture well.

9. According to the author, the model of Pepsi .

 A. is in line with the theories of the school advocating the business is business the world around

 B. is different from the model of McDonald’s

 C. shows the reverse of globalization

 D. has converged cultural differences

10. The two schools of thought .

  A. both propose that companies should tailor business approaches to individual cultures

  B. both advocate that different policies be set up in different countries

  C. admit the existence of cultural diversity in business world

  D. Both A and B

11. This article is supposed to be most useful for those .

  A. who are interested in researching the topic of cultural diversity

   B. who have connections to more than one type of culture

  C. who want to travel abroad

  D. who want to run business on International Scale

12. According to Fortune, successful international companies .

   A. earn 20 percent or more of their revenue overseas

   B. all have the quality of patience

   C. will follow the overseas local cultures

  D. adopt the policy of internationalization

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