题目内容

 “Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough.If there is no substance behind the image, the product, service or person will fail at length.

20090507

 
       First of all, one should consider how important image is in the selling of products and services.Advertising agencies have raised the art of creating an image to a state of near perfection.Public concept of that product or service is certainly managed by the images created by the advertising agencies.But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back.For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness.But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices.Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit.Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

       Similarly, personal consultants can build up a public image for politicians and movie stars.Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons.But once again, history is filled with examples of both politicians and movie stars that fell from grace (体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune.With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.

       To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the "selling" of a person.But image is only half of the equation.What lies behind that image is every bit as important as the image itself—the person or product must deliver on that image or there is little chance for long-term success.

53.The downfall of the Arthur Andersen accounting firm is due to ______.

     A.its dishonesty in business                   B.its previous images

       C.its bad management                   D.its poor service

54.Why did some famous people fall from grace?

A.Their images were not well built up.              

B.They failed to live up to their images.

C.They felt much pressure from the public.            

D.They paid little attention to fame and fortune.

 
55. The structure of the passage is             .

56.The author tries to argue that______.

    A.image creates everything                   B.image is the key to success

    C.truth goes hand in hand with image        D.truth and image are equally important

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Sometimes you’ll hear people say that you can’t love others until you love yourself. Sometimes you’ll hear people say that you can’t expect someone else to love you until you love yourself. Either way, you’ve got to love yourself first and this can be tricky. Sure we all know that we’re the apple of our parents’ eyes, and that our Grandmas think we’re great talents and our Uncle Roberts think that we will go to the Olympics. but sometimes it’s a lot harder to think such nice thoughts about ourselves. If you find that believing in yourself is a challenge, it is time you built a positive self-image and learn to love yourself.

Self-image is your own mind’s picture of yourself. This image includes the way you look, the way you act, the way you talk and the way you think. Interestingly, our self-images are often quite different from the images others hold about US. Unfortunately, most of these images are more negative than they should be. Thus changing the way you think about yourself is the key to changing your self-image and your whole world.

The best way to defeat a passive self-image is to step back and decide to stress your successes. That is, make a list if you need to, but write down all of the great things you do every day. Don’t allow doubts to occur in it.

It very well might be that you are experiencing a negative self-image because you can’t move past one flaw or weakness that you see about yourself. Well, roll up your sleeves and make a change of it as your primary task. If you think you’re silly because you aren’t good at math, find a tutor. If you think you’re weak because you can’t run a mile, get to the track and practice. If you think you’re dull because you don’t wear the latest trends, buy a few new clothes. But remember, just because you think it doesn’t mean it’s true.

The best way to get rid of a negative serf-image is to realize that your image is far from objective, and to actively convince yourself of your positive qualities. Changing the way you think and working on those you need to improve will go a long way towards promoting a positive self-image. When you can pat yourself on the back, you’ll know you’re well on your way. Good luck!

You need to build a positive self-image when you _________.

A. dare to challenge yourself                      B. feel it hard to change yourself

C. are unconfident about yourself                D. have a high opinion of yourself

According to the passage, our serf-images _________.

A. have positive effects                              B. are probably untrue

C. are often changeable                              D. have different functions

How should you change your serf-image according to the passage?

A. To keep a different image of others.        B. To make your life successful.

C. To understand your own world.                     D. To change the way you think.

What is the passage mainly about?

A. How to prepare for your success.         B. How to face challenges in your life.

C. How to build a positive self-image.         D. How to develop your good qualities.


When you close your eyes and try to think of the shape of your own body, what you imagine (or rather, what you feel) is quite different from what you see when you open your eyes and look in the mirror. The image you feel is much vaguer(模糊的) than the one you see. And if you lie still, it is quite hard to imagine yourself as having any particular size or shape.
When you move, when you feel the weight of your arms and legs and the natural resistance of the objects around you, the “felt” image of yourself starts to become clearer. It is almost as if it were created by your own actions and the feelings they cause.
The image you create for yourself has rather strange proportions(部分); certain parts feel much larger than they look. If you get a hole in one of your teeth, it feels enormous; you are often surprised by how small it looks when you inspect it in the mirror.
Although the “felt” image may not have the shape you see in the mirror, it is much more important. It is the image through which you recognize your physical existence in the world. In spite of its strange proportions, it is all one piece, and since it has a consistent right and left and a top and bottom, it allows you to locate new feelings when they occur. It allows you to find your nose in the dark and point to a pain.
If the felt image is damaged for any reason—if it is cut in half or lost as it often is after certain strokes (中风)which wipe out recognition of one entire side –these tasks become almost impossible. What is more, it becomes hard to make sense of one’s own visual appearance. If one half of the “felt” image is wiped out or injured, the patient stops recognizing the affected part of his body. It is hard for him to find the location of feelings on that side, and, although he feels the doctor’s touch, he locates it as being on the undamaged side.
【小题1】According to the passage the “felt” image          the mirror image.

A.is precisely the same asB.is as clear as
C.often different fromD.is always much smaller than
【小题2】Which of the following statements is NOT true?
A.The felt Image is much more important because it helps you locate new feelings.
B.When you are in bed with your eyes closed, it is not easy to imagine your image.
C.When you move, the “felt” image of yourself starts to become clearer.
D.The “felt” image is not so important as the mirror image.
【小题3】If a man loses the ability to recognize his right side,           .
A.he can’t locate the doctor’s touch on his left side
B.he can’t locate the doctor’s touch on his right side
C.he loses his sense of touch on the left side
D.he loses feeling on both sides
【小题4】What is this passage mainly about?
A.Stroke victims’ “felt” images
B.Stroke victims’ mirror images.
C.The importance of “felt” images
D.The importance of mirror images.

“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough.If there is no substance(事实) behind the image, the product, service or person will fail eventually.

First of all, one should consider how important image is in the selling of products and services.Advertising agencies have raised the art of creating an image to a state of near perfection.Public concept of that product or service is certainly managed by the images created by the advertising agencies.But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back.For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness.But the recent scandal(丑闻) showed that behind that image, it cheated in business practices.Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit.Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

Similarly, personal advisers can build up a public image for politicians and movie stars.Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons.But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune.With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person.But image is only half of the equation.What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.

1.The downfall of the Arthour Andersen accounting firm is due to ________.

A. its dishonesty in business  B. its previous images

C. its bad management      D. its poor service

2.Why did some famous people fall from grace?

A. Their images were not well built up

B. They failed to live up to their images.

C. They felt much pressure from the public

D. They paid little attention to fame and fortune

3.The structure of the passage is ________.

A: Argument     P: Point     C: Conclusion

 

 

4.The author tries to argue that _________.

A. image creates everything

B. image is the key to success

C. truth is unlikely ever to be equaled

D. truth and image are equally important

 

Many people think of guys as being carefree when it comes to their appearance. But in fact, a lot of guys spend plenty of time in front of the mirror.    71   .

Body image is a person’s opinions and feelings about his or her own body and physical appearance.     72   . You appreciate your body for its capabilities and accept its imperfections.

So, what can you do to develop a positive body image? Here are some ideas:

Recognize your strengths. Different body types are good for different things. What does your body do well? Maybe your speed, strength, or coordination makes you better than others at a certain sport. That may be basketball, table tennis, mountain biking, dancing, or even running. Or perhaps you have non-sports skills, like drawing, painting, singing, playing a musical instrument, writing, or acting.      73   .

Exercise regularly. Exercise can help you look good and feel good about yourself. Good physiques (体形) don’t just happen.     74   . A healthy habit can be as simple as exercising 20 minutes to one hour three days a week. Working out can also lift your spirits.

Respect your body! Practicing good habits --- regular showering; taking care of your teeth, hair, and skin; wearing clean clothes, and so on --- can help you build a positive body image.

   75     . Your body is just one part of who you are. Your talent for comedy, a quick wit (智慧), and all the other things make you unique. So try not to let small imperfections take over.

A.Use this as an opportunity to discover what you’re good at.

B.Be yourself.

C.They care just as much as girls do about their body image.

D.Just explore talents that you feel good about.

E. They take hard work, regular workouts, and a healthy diet.

F. The good news is that self-image and body image can be changed.

G. Having a positive body image means feeling satisfied with the way you look. 

 

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Many people think of guys as being carefree when it comes to their appearance. But in fact, a lot of guys spend plenty of time in front of the mirror. They care just as much as girls do about their body image.

    Body image is a person’s opinions and feelings about his or her own body and physical appearance. 1.   You appreciate your body for its capabilities and accept its imperfections.

  2.  Here are some ideas:

    Recognize your strengths. Different body types are good for different things. What does your body do well? Maybe your speed, strength, or coordination makes you better than others at a certain sport. That may be basketball, table tennis, mountain biking, dancing, or even running. Or perhaps you have non-sports skills, like drawing, painting, singing, playing a musical instrument, writing, or acting.   3.  .

    Exercise regularly. Exercise can help you look good and feel good about yourself. Good physiques (体形) don’t just happen.   4. A healthy habit can be as simple as exercising 20 minutes to 1 hour three days a week. Working out can also lift your spirits.

    Respect your body! Practicing good habits—regular showering; taking care of your teeth, hair, and skin; wearing clean clothes, and so on—can help you build a positive body image.

      5.   Your body is just one part of who you are. Your talent for comedy, a quick wit (智慧), and all the other things make you unique. So try not to let small imperfections take over. (256 words)

   A. Use this as an opportunity to discover what you’re good at.

   B. Be yourself.

   C. Having a positive body image means feeling satisfied with the way you look.

   D. Just explore talents that you feel good about.

   E. They take hard work, regular workouts, and a healthy diet.

 F. The good news is that self-image and body image can be changed.

   G. So, what can you do to develop a positive body image?

 

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