题目内容

Foods for the old should be easy to be d_________.

digested

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The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.

Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.

The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.

The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

1.What is the best title of the text?

A．A website aimed at children’s food         B．The cartoon guide named “Haiz”

C．An “aducation” website for children      D．A popular online video game

2.Why did the government start the website?

A．To advertise the video game for children.     B．To help children know about advertising.

C．To attract the biggest market of buyers.       D．To sell the products of its company.

3.What can players do in the website game?

A．Play video games during the trip.           B．Travel to a supermarket.

C．Eat in a fast-food restaurant.               D．Choose appearance for their character.

4.Children are important for advertising because they are

A．important for the society                  B．the most potential buyers

C．easily influenced by ads                  D．easily affected by poor products

5.According to Michelle Obama, lots of foods advertised for children are ________.

A．of low quality      B．yummy           C．of high nutrition    D．healthy

 

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.

Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.

The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.

The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

1.What is the best title of the text?

A．A website aimed at children’s food

B．The cartoon guide named “Haiz”

C．An “aducation” website for children

D．A popular online video game

2.Why did the government start the website?

A．To advertise the video game for children.

B．To help children know about advertising.

C．To attract the biggest market of buyers.

D．To sell the products of its company.

3.What can players do in the website game?

A．Play video games during the trip

B．Travel to a supermarket.

C．Eat in a fast-food restaurant.

D．Choose appearance for their character.

4.Children are important for advertising because they are ______.

A．important for the society

B．the most potential buyers

C．easily influenced by ads

D．easily affected by poor products

5.According to Michelle Obama, lots of foods advertised for children are ________.

A．of low quality      B．yummy           C．of high nutrition    D．healthy

 

Increasingly, over the past ten years, people--- especially young people –have become aware of the need to change their eating habits, because much of the food they eat, especially processed food(加工过的食品), is not good for the health. As a result, there has been a growing interest in natural foods: foods which do not contain chemical additives(添加剂) and which have not been affected by chemical fertilizers(化肥), widely used in farming today.

Natural foods, for example, are vegetables, fruit and grain which have been grown in soil that is rich in organic matter. In simple words, this means that the soil has been nourished(给…营养) by unused vegetable matter, which provides it with vitamins and minerals. This in itself is a natural process compared with the use of chemicals and fertilizers, the main purpose of which is to increase the amount—but not the quality—of foods grown in commercial farming area.

Natural foods also include animals which have been allowed to feed move freely in healthy pastures(牧场). Compare this with what happens in the mass production of poultry(家禽)：there are battery farms, for example, where thousands of chickens live crowded together in one building and are fed on food which is little better than rubbish. Chickens kept in this way are not only tasteless as food; they also produce eggs which lack important vitamins.

There are other sides of healthy eating which are now receiving increasing attention from experts on diet. Take, for example, the question of sugar. This is actually unnecessary food. It is not that sugar is harmful in itself. But it does seem to be addictive: the quantity we use has grown steadily over the last two centuries and in Britain today each person consumes an average of 200 pounds a year! Yet all it does is provide us with energy, in the form of calories. There are no vitamins in it, no minerals, and no fibre.

1.People have become more interested in natural foods because______.

A. they want to keep healthy                               

B. they want to taste all kinds of foods

C. natural foods are more delicious than processed foods       

D. they want to return to nature

2.Chickens raised in poultry farms are all of the following EXCEPT that _____.

A. they are fed on food which is little better than garbage    

B. they live in very crowded condition

C. the eggs they produce lack vitamins             

D. they are allowed to move about and eat freely

3.According to the passage, ______.

A. people can only find sugar to give them energy      

B. sugar is bad for the health

C. the use of sugar is habit forming

D. sugar only sweetens food, but provides us with nothing useful

 

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.

Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.

The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.

The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

1.What is the best title of the text?

A．The guide of Admongo

B．An aducation website for children

C．A popular online video game

D．A website aimed at children

2.Why did the government start the website?

A．To attract the biggest market of buyers.

B．To sell the products of its company.

C．To help children know about advertising.

D．To advertise the video game for children.

3.What can players do in the website game?

A．Choose hair styles for their character.

B．Travel to a supermarket.

C．Eat in a fast-food restaurant.

D．Play video games during the trip.

4.Children are important for advertising because they are __________.

A．important for the society

B．the most potential buyers

C．easily influenced by ads

D．easily affected by poor products

 

 

Koalas are pictured everywhere in Australia-on cleaning products, on “boxes of chocolate, on sports team shirts. Yet the animals live only in pockets along the east coast.

They once inhabited the entire coastline. The koala population dropped after farmers cut down many of the forests where koalas lived, and hunters killed the animals for their fur.

By the early 1900s, “koalas were basically shot out of south Australia,” says ecologist Bill Ellis, who studies the relationships among living things and their environments.

I recently joined Ellis and his team in a forest on St Bees Is land, 19 miles off the northeastern coast of Australia, with eight other volunteers. The island is a natural laboratory, yielding findings that may help protect koalas elsewhere on the continent.

The volunteers searched the island for koalas in the blue gum trees. When we found a koala, we gathered information about the trees in the area.

Blue gum is a species of the eucalyptus tree in which the funny leaf eaters spend most of their time. Eucalyptus trees are native to Australia, and their leaves are the main food source for koalas. Although koalas can walk on the ground, they are better suited for life in the canopy, the high cover of branches and leaves in a forest.

What has Ellis’s research told him so far? The population of St Bees seems to be healthy. Yet Ellis wonders whether the koalas might be heading for hard times. The island is overrun with wild goats, and Ellis thinks the goats are eating the small blue gum trees.

Without those trees, the koalas will run out of food in the future. Ellis hopes more research will help him understand how to protect the blue gum trees-and the koalas that depend on them. “I think that’s what everyone is trying to do-to make a difference.” Ellis says.

59. It can be inferred from the first paragraph that     .

         A. koalas’ pictures can be found everywhere in the world

         B. koalas in Australia like to eat chocolate

         C. only in the east coast of Australia can you find koalas

         D. you can buy the pictures of koalas only in the east coast of Australia

60. Which of the following is TRUE about koalas?

         A. They usually hide in a cave.          B. They feed on the leaves of blue gum trees.

         C. They prefer to walk on the ground.     D. They don’t adapt to the high cover of branches.

61. What will Ellis most probably start to do next?

         A. To keep the population of St Bees healthy.

         B. To kill all the goats on the island.

         C. To find some new foods for goats.

         D. To protect blue gum trees for koalas.

62. The purpose of writing this passage is to      .

         A. expect people to concern about the life of koalas

         B. record trip to Australia for watching koalas

         C. present some basic knowledge of koalas’ life

         D. introduce the ecosystem of wildlife in Australia

 

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