Question

Music will not earn an income unless it is well marketed. No matter how good you are at songwriting, composing music, playing instruments and everything on the creative side of music, you will never earn money without marketing it to your customers.

Let’s look at the steps in marketing and apply(应用) it to the online business world to make an effective marketing plan for your music.

Find out customer’s need

Before you can discover, you need to make it clear who your customers are, by answering the following questions:

First, what industry do your customers belong to? For example, if you are a music producer, your customers will most likely be recording companies.

Second, what field are you in? Music is broad; you need to specialize. Are you a rock songwriter, a pop producer or a jazz musician?

You then need to judge your customer’s need by examining those things already commonly accepted in the marketplace: the lyrics and melodies that are popular.

In this stage, you should examine your competitors by visiting their websites to learn from them. What is done by your competitors in the marketplace(where your business belongs) is most likely to meet your customer’s need.

Predict customer’s need

What you have to predict are the things that even your competitors may not have realized. These can be discovered by doing a survey or interviewing your customers. For example, you need to ask them directly,“What things are you looking for in a music publisher? When you are searching for music online, what would be the best presentation of music material to make you interested?”

                        

Now that you have known what your customers expect from your music, you need to write your music with the goal of meeting their expectations. This time your marketing efforts will most likely pay off.

70.We can learn from the first paragraph that        .

  A.musicians usually have little income

  B.music won’t be popular if it is too creative

  C.to earn money musicians have to give up the creative side of music

  D.it is not enough to only have good music if musicians want to earn money

71.To find out customer’s need, you have to        .

  A.interview a music producer

  B.join a recording company

  C.decide the kind of music you will make

  D.listen to popular songs in all fields

72.What is the best title to be put in the blank?

  A.Change the customers’ attitudes.

  B.Admit your own style.

  C.Meet the customers’ need.

  D.Try to get in touch with the customers.

73.Who are most likely to be interested in the passage?

  A.Famous musicians.

B.Recording companies.

C.Managers of big companies selling music instruments

D.Music-makers expecting to earn money.

Answer 1

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